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Tag: Applied Sciences

  • [Solved] module 3 lead and manage

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    Write about how to Lead and manage in the Twenty-first Century. Consider all the points explained when describing the topic in the module content. Contribute a minimum of three pages. It should include at least three academic sources, formatted and cited in APA. Your post should be at least three pa…

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    Write about how to Lead and manage in the Twenty-first Century. Consider all the points explained when describing the topic in the module content.
    Contribute a minimum of three pages. It should include at least three academic sources, formatted and cited in APA.
    Your post should be at least three pages (excluding the title page and references), formatted, and cited in the current APA style with support from at least three academic sources.

  • [Solved] module 4 discussion I work as a hospitalist nurse practitioner clinical setting

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    The DNP Essential VI is related to Interprofessional Collaboration for Improving Patient and Population health. In the discussion board of this module, you may describe this essential and provide samples of how to implement it in your workplace. – Your initial post should be at least 450 words, form…

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    Assignment Prompt & Instructions

    The DNP Essential VI is related to Interprofessional Collaboration for Improving Patient and Population health. In the discussion board of this module, you may describe this essential and provide samples of how to implement it in your workplace.
    – Your initial post should be at least 450 words, formatted, and cited in the current A.P.A. style with support from at least two academic sources. Your initial post is worth 70 points.
    – You should respond to at least two of your peers by extending, refuting/correcting, or adding additional nuance to their posts. Your reply posts are worth 30 point

  • [Solved] module 4 Asig 2

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    At the AGMU virtual library, look for an article showing barriers to and drivers of effective collaboration in interprofessional healthcare teams; elaborate a summary of the article explaining the findings and propose possible solutions (or strategies) to avoid the obstacles and improve the drivers….

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    Assignment Prompt & Instructions

    At the AGMU virtual library, look for an article showing barriers to and drivers of effective collaboration in interprofessional healthcare teams; elaborate a summary of the article explaining the findings and propose possible solutions (or strategies) to avoid the obstacles and improve the drivers.
    It can also be done if you have, at your workplace, any situation with barriers and drivers of effective collaboration to improve patient outcomes.
    Contribute a minimum of three pages. It should include at least three academic sources, formatted and cited in APA.
    I WORK AS A NURSE PRACTITIONER HOSPITALIST PROVIDER BARRIES ARE COMUNICATION AT MY WORK PLACE

  • [Solved] Testing to Find Differences Between Groups

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    One of the more challenging aspects of data analysis is determining which statistical tests to run (given the circumstances) and performing the statistical software steps correctly. There are several types of decision trees you can use to select a statistical test, but we will look at just one type …

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    One of the more challenging aspects of data analysis is determining which statistical tests to run (given the circumstances) and performing the statistical software steps correctly. There are several types of decision trees you can use to select a statistical test, but we will look at just one type in this assignment.
    At the most fundamental level, statistical tests are usually chosen according to:
    – The nature of the data you have collected to answer the research question in your study (nominal, ordinal, or interval/ratio).
    – The number of samples being analyzed for a given variable (often described by groupings).
    – What you wish the test to do (find differences between samples/groups, explore relationships between variables, make predictions using different variables).
    Before choosing a test for interval/ratio data, there is one final characteristic of the data that must be determined, which is whether the data is "normally" distributed. If the data distribution violates the assumption of normality, a nonparametric equivalent test must be selected for the analysis.
    There are many other issues that can influence the analytical technique (sample size, variability of the data, inter-relatedness of the variables, et cetera), but these challenges are for another time, another course.
    ## **Preparation**
    You are encouraged to review the _t_-test and ANOVA materials from previous weeks. Then, examine How to Choose a Statistical Test and the test-selection tutorials linked in the Resources to determine which statistical test is most likely to be appropriate for your data type.
    ## **Instructions**
    Use the Framingham study data set to perform and interpret statistical tests that answer the following research questions. Then, provide a written analysis of your results.
    Q1- Smoking and total cholesterol: First, test the normal distribution assumption and select the appropriate statistical analysis path. Next, compare smokers and nonsmokers (variable: cursmoke1) in the Framingham study to determine whether there was a significant difference in baseline cholesterol levels (variable: totchol1).
    Q2- BMI categories and baseline glucose levels: First, without testing for the assumption of a normal distribution of data, test for the equality of variances and select the appropriate statistical analysis path. Then, use the categorical variable BMI, which has four BMI categories (variable:
    bmiCat1) to compare baseline glucose levels (variable: glucose1) to determine if there is a significant difference across these four BMI categories.
    Q3- Smoking and heart rate: First, test the normal distribution assumption and select the appropriate statistical analysis path. Next, determine whether there is a significant difference in baseline heart rate (variable: heartrte1) between smokers and nonsmokers.
    ### **Written Analysis Format and Length**
    Format your analysis using APA style.
    – An APA Style Paper Tutorial is provided to help you in writing and formatting your analysis.
    – Your analysis should be 2–3 pages long, not including the title and references pages.
    **Note:** The requirements outlined below correspond to the grading criteria in the rubric. Be sure that your statistical analysis addresses each point, at a minimum. You may also want to read the Testing to Find Differences Between Groups rubric to understand better how each criterion will be assessed.
    – Perform the appropriate statistical tests (based on the assumption test).
    – Provide your rationale for test selection.
    – Interpret the results of your statistical tests ( _t_ tests, ANOVA) for each research question.
    – Consider associated caveats and limitations.
    – Determine the practical, public health-related implications of your statistical tests' results ( _t_ tests, ANOVA).
    – What evidence do you have that validates your conclusions?
    – Write clearly and concisely, using correct grammar, mechanics, and APA formatting.
    – Write for an academic audience, using appropriate statistical terminology, style, and form.
    – Express your main points and conclusions coherently.
    – Proofread your writing to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your statistical analysis.
    ## **Submission Instructions**
    – Include the test results and associated graphics in your written analysis (copied from the output and pasted into a Word document).
    – Submit both the Word document and the .jasp file that shows your analyses and output for this assignment. Make sure you save your .jasp file after running your analyses to ensure you are uploading your output.
    ## **Resources**
    **Use this file for this week's assignment.** [Framingham Week 4 [XLSX]](https://courseroom.capella.edu/courses/50611/files/9838124/download)
    – [Framingham Heart Study Longitudinal Data Documentation [PDF]](https://courseroom.capella.edu/courses/50611/files/9838098/download).
    – [APA Style Paper Tutorial [DOCX]Links to an external site.](https://lat.strategiced.com/redirect?linkid=4243).
    – [Choosing the Right Statistical Test](http://media.capella.edu/CourseMedia/NHS8070/ChoosingRightStatisticalTest/NHS8070_Choosing.asp).
    – [Statistical Tests](http://media.capella.edu/CourseMedia/PSYC4600/StatisticalTests/wrapper.asp#tab1).
    – [Framingham Study [ZIP]](https://courseroom.capella.edu/courses/50611/files/9838117/download).
    – [How to Choose a Statistical Test [PPTX].](https://courseroom.capella.edu/courses/50611/files/9838108/download)

  • [Solved] LYH

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    – ## LYH.pdf **## LYH.pdf** Read the reflection below- At the start of this course, I approached evidence-based practice with the assumption that identifying strong research was the primary driver for improving patient outcomes. I believed that once high-quality evidence was available, implementatio…

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    Assignment Prompt & Instructions

    – ## LYH.pdf

    **## LYH.pdf**

    Read the reflection below-

    At the start of this course, I approached evidence-based practice with the assumption that
    identifying strong research was the primary driver for improving patient outcomes. I
    believed that once high-quality evidence was available, implementation would naturally
    follow. This course challenged that thinking by introducing translation science models and
    theories, which revealed that moving evidence into practice is far more complex than I
    initially understood.
    The i-PARIHS framework fundamentally changed how I view the process of putting
    evidence into practice. Instead of seeing implementation as a straightforward, step-by-
    step procedure, I now recognize it as a complex, multifaceted endeavor. This model
    highlights that eFective translation of research relies on the dynamic interplay between
    Evidence, Context, and Facilitation. This insight made me realize that strong evidence
    alone isn’t enough; even well-supported strategies, such as those for diabetes
    management, can falter if the organization isn’t prepared or if facilitation is lacking.
    Facilitation drives implementation by helping match new ideas to the people and settings
    where they’ll be used (Duan et al., 2022). As a result, I’ve come to appreciate the critical
    roles of engaged leadership, a supportive culture, and customized assistance in achieving
    lasting improvements. My focus has shifted from simply asking “what works?” to
    considering “how and where it will work best.”
    The U.S. diabetes epidemic demands innovative, tailored strategies, especially for
    communities facing the greatest barriers to care (Bowen et al., 2025). When I started
    looking for research on diabetes management, I thought it would be quick and simple.
    Instead, I learned it takes real skill—like knowing how to use search tools, filter results, and
    judge the quality of studies. That changed my view that evidence works the same for
    everyone and showed me how important it is to adapt research to real-life situations. It also
    reminded me that applying research isn’t a one-time task; it takes ongoing eFort and
    critical thinking.
    This new understanding of implementation science, particularly the i-PARIHS framework,
    prepares me as a DNP-prepared nurse to lead evidence-based change more eFectively. I
    now recognize that successful practice transformation requires not only strong research
    but also careful consideration of organizational context and facilitation strategies. This
    perspective enables me to assess readiness, engage stakeholders, and tailor interventions
    to specific environments, ensuring that improvements are sustainable and aligned with
    both patient and organizational needs.

    Instruction below-

    You are to respond to the above reflection by furthering dialogue by providing more
    information and clarification, thereby adding more depth to the discussion.

    Incorporate three (3) diFerent sources each week: two (2) of the three (3) should be
    scholarly.

    A scholarly source is (a) evidence-based, (b) peer-reviewed, and (c) published in the last
    five (5) years.

    References are consistent with APA style/formatting with no error patterns; the hanging
    indent is not required.
    b. Presents information in an organized manner.
    c. Uses clear and concise language.
    d. Communicates with no error patterns in English grammar, spelling, syntax, and
    punctuation.

    In-text citations
    · Reference list in correct APA style/formatting
    · Standard English usage and mechanics
    · Refer to Chamberlain Guidelines for Writing Professional Papers-Graduate in Resource
    section of the course
    · A scholarly source is (a) evidence-based, (b) peer-reviewed, and (c) published in the last
    five (5) years.
    · Response post(s) may require a scholarly citation and reference.

    **## LYH.pdf**

    Read the reflection below-

    At the start of this course, I approached evidence-based practice with the assumption that
    identifying strong research was the primary driver for improving patient outcomes. I
    believed that once high-quality evidence was available, implementation would naturally
    follow. This course challenged that thinking by introducing translation science models and
    theories, which revealed that moving evidence into practice is far more complex than I
    initially understood.
    The i-PARIHS framework fundamentally changed how I view the process of putting
    evidence into practice. Instead of seeing implementation as a straightforward, step-by-
    step procedure, I now recognize it as a complex, multifaceted endeavor. This model
    highlights that eFective translation of research relies on the dynamic interplay between
    Evidence, Context, and Facilitation. This insight made me realize that strong evidence
    alone isn’t enough; even well-supported strategies, such as those for diabetes
    management, can falter if the organization isn’t prepared or if facilitation is lacking.
    Facilitation drives implementation by helping match new ideas to the people and settings
    where they’ll be used (Duan et al., 2022). As a result, I’ve come to appreciate the critical
    roles of engaged leadership, a supportive culture, and customized assistance in achieving
    lasting improvements. My focus has shifted from simply asking “what works?” to
    considering “how and where it will work best.”
    The U.S. diabetes epidemic demands innovative, tailored strategies, especially for
    communities facing the greatest barriers to care (Bowen et al., 2025). When I started
    looking for research on diabetes management, I thought it would be quick and simple.
    Instead, I learned it takes real skill—like knowing how to use search tools, filter results, and
    judge the quality of studies. That changed my view that evidence works the same for
    everyone and showed me how important it is to adapt research to real-life situations. It also
    reminded me that applying research isn’t a one-time task; it takes ongoing eFort and
    critical thinking.
    This new understanding of implementation science, particularly the i-PARIHS framework,
    prepares me as a DNP-prepared nurse to lead evidence-based change more eFectively. I
    now recognize that successful practice transformation requires not only strong research
    but also careful consideration of organizational context and facilitation strategies. This
    perspective enables me to assess readiness, engage stakeholders, and tailor interventions
    to specific environments, ensuring that improvements are sustainable and aligned with
    both patient and organizational needs.

    Instruction below-

    You are to respond to the above reflection by furthering dialogue by providing more
    information and clarification, thereby adding more depth to the discussion.

    Incorporate three (3) diFerent sources each week: two (2) of the three (3) should be
    scholarly.

    A scholarly source is (a) evidence-based, (b) peer-reviewed, and (c) published in the last
    five (5) years.

    References are consistent with APA style/formatting with no error patterns; the hanging
    indent is not required.
    b. Presents information in an organized manner.
    c. Uses clear and concise language.
    d. Communicates with no error patterns in English grammar, spelling, syntax, and
    punctuation.

    In-text citations
    · Reference list in correct APA style/formatting
    · Standard English usage and mechanics
    · Refer to Chamberlain Guidelines for Writing Professional Papers-Graduate in Resource
    section of the course
    · A scholarly source is (a) evidence-based, (b) peer-reviewed, and (c) published in the last
    five (5) years.
    · Response post(s) may require a scholarly citation and reference.

  • [Solved] Unit 5

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    \ IMG_2811.png](https://www.sweetstudy.com/files/img-2811-png "IMG_2811.png") \ IMG_2814.png](https://www.sweetstudy.com/files/img-2814-png "IMG_2814.png") \ IMG_2813.png](https://www.sweetstudy.com/files/img-2813-png "IMG_2813.png") \ IMG_2812.png](https://www.sweetstudy.com/files/img-2812-…

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    Assignment Prompt & Instructions

    \
    IMG_2811.png](https://www.sweetstudy.com/files/img-2811-png "IMG_2811.png")
    \
    IMG_2814.png](https://www.sweetstudy.com/files/img-2814-png "IMG_2814.png")
    \
    IMG_2813.png](https://www.sweetstudy.com/files/img-2813-png "IMG_2813.png")
    \
    IMG_2812.png](https://www.sweetstudy.com/files/img-2812-png "IMG_2812.png")

  • [Solved] Policy brief

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    \ IMG_2806.png](https://www.sweetstudy.com/files/img-2806-png "IMG_2806.png") \ IMG_2807.png](https://www.sweetstudy.com/files/img-2807-png "IMG_2807.png") \ IMG_2808.png](https://www.sweetstudy.com/files/img-2808-png "IMG_2808.png")

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    \
    IMG_2806.png](https://www.sweetstudy.com/files/img-2806-png "IMG_2806.png")
    \
    IMG_2807.png](https://www.sweetstudy.com/files/img-2807-png "IMG_2807.png")
    \
    IMG_2808.png](https://www.sweetstudy.com/files/img-2808-png "IMG_2808.png")

  • [Solved] Ch 8 questions

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    Minimum 5 sentences per question \ IMG_2809.png](https://www.sweetstudy.com/files/img-2809-png "IMG_2809.png")

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    Assignment Prompt & Instructions

    Minimum 5 sentences per question
    \
    IMG_2809.png](https://www.sweetstudy.com/files/img-2809-png "IMG_2809.png")

  • [Solved] Group P

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    – ## Instructions.docxN.docx – GroupProjectN.dotx **## Instructions.docxN.docx** Instructions: For the final project submission, be sure to include a Table of Contents. -Situational Analysis: Great information supported with citations. -SWOT analysis: I would like to see a diagram (4-grid box) with …

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    Assignment Prompt & Instructions

    – ## Instructions.docxN.docx

    – GroupProjectN.dotx

    **## Instructions.docxN.docx**

    Instructions:

    For the final project submission, be sure to include a Table of Contents.

    -Situational Analysis: Great information supported with citations.

    -SWOT analysis: I would like to see a diagram (4-grid box) with bullet points for strengths, weaknesses, opportunities and threats. Underneath this diagram, you can explain each bullet point and support with citations.

    -Marketing Objectives:  You have to combine the SMART components into ONE sentence.  Your Specific, Measurable and Time-Based objectives are good (please remove SMART headings). The other two objectives are not SMART and can either be removed or made SMART.

    For the final marketing plan submission due next week, please be sure to include these first three sections (incorporating my feedback above) in addition to the remaining sections (executive summary, marketing strategy, action program, budget & control).

    Submit the following sections:
    • Situational Analysis
    • SWOT Analysis
    • Marketing Objectives – SMART (specific, measurable, attainable, relevant, time-based)

    The marketing plan should include the following sections :

    Marketing Plan Components
    1. Executive Summary (1 Page or less)
    Summary of the main goals and recommendations of the plan for management review,
    helping top management to find the plan's major points quickly.

    2. Situational Analysis
    Industry Analysis gives the state of the current industry. Choose the industry that best
    describes your product. Be sure to include things like market share etc. The five
    environments, Sociocultural/ Demographic, Technological, Economic, Political/Legal and Ethical.

    Competition Review Identify at least three key competing solutions and offer a brief
    overview of their position in the market. Consider their market share, value propositions and strategies for product quality, pricing, distribution, promotion, etc.

    *Note that substitutes from other firms or existing offerings from your firm are as valid as direct competition.

    3. SWOT Analysis
    Assess major strengths and weaknesses of your product and company, as well as threats and opportunities that the product might face. Identify at least three considerations for each area of the analysis. This section talks about the COMPANY not the product itself.

    *This should help you anticipate important positive or negative developments that might have an impact on the firm and its strategies.

    4. Objectives
    The marketing objectives that the company would like to attain during the following year and any key potential issues involved. These come from your strategies. All objectives must be MEASURABLE. You must include the current state (make it up, you will not be able to find it.)

    5. Marketing strategy
    The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return? What are your overall growth strategies? Choose them from the Product/Market matrix. You have 3 to choose from – Market Penetration, Market Development and Product Development.

    You can choose 1, 2 or all 3.
    Segmenting, Targeting and Positioning
    Describe your segmentation strategy and analyze the target markets you will be including in your plan. Describe your positioning of the product. Write a positioning statement.

    4 P’s Discuss the Strategies you will use in each area

    Overall Product Strategy: Consider long-term goals and possible considerations for the company to make within the next two years.
    Pricing: Provide an explanation and rationale for decisions on pricing. What are your
    pricing Objectives? What type of pricing strategy will you use?
    Place(ment): Describe the distribution strategy for this product.
    Promotion: Identify at least three promotional tools to be used as part of this strategy. Do a short Promotion budget to assign different media.

    6. Action programs

    This section will outline what is going to be done and when. Concrete marketing actions that you plan to take within the first year. Who will be assigned to these actions?

    What will be done? When will it be done? Who will do it? How will it be done?

    7. Budget Estimate the expected revenues (forecasted number of units sold and the average net sales price) and expected costs of production, distribution, and marketing. The difference is the projected profit.

    8. Monitoring and control
    The controls that will be used to monitor progress and review implementation results.
    The various elements of the plan must be integrated into a cohesive framework.
    Turn in a written 15-20- page double-spaced marketing plan.
    – Use citations (for all sources – including textbook)
    – Include a References page
    – Citations and References page must be APA style
    – Provide a Table of Contents page

    *Teams are encouraged to make use of a generative AI tool (ChatGPT, Google Gemini, Bing CoPilot) for this project. Be sure to use proper citations. The written marketing plan should have a cover page with the names of all team members, a table of contents for the different sections, and a reference page

    **GroupProjectN.dotx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/groupprojectn-dotx)

    **GroupProjectN.dotx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/groupprojectn-dotx)

    **## Instructions.docxN.docx**

    Instructions:

    For the final project submission, be sure to include a Table of Contents.

    -Situational Analysis: Great information supported with citations.

    -SWOT analysis: I would like to see a diagram (4-grid box) with bullet points for strengths, weaknesses, opportunities and threats. Underneath this diagram, you can explain each bullet point and support with citations.

    -Marketing Objectives:  You have to combine the SMART components into ONE sentence.  Your Specific, Measurable and Time-Based objectives are good (please remove SMART headings). The other two objectives are not SMART and can either be removed or made SMART.

    For the final marketing plan submission due next week, please be sure to include these first three sections (incorporating my feedback above) in addition to the remaining sections (executive summary, marketing strategy, action program, budget & control).

    Submit the following sections:
    • Situational Analysis
    • SWOT Analysis
    • Marketing Objectives – SMART (specific, measurable, attainable, relevant, time-based)

    The marketing plan should include the following sections :

    Marketing Plan Components
    1. Executive Summary (1 Page or less)
    Summary of the main goals and recommendations of the plan for management review,
    helping top management to find the plan's major points quickly.

    2. Situational Analysis
    Industry Analysis gives the state of the current industry. Choose the industry that best
    describes your product. Be sure to include things like market share etc. The five
    environments, Sociocultural/ Demographic, Technological, Economic, Political/Legal and Ethical.

    Competition Review Identify at least three key competing solutions and offer a brief
    overview of their position in the market. Consider their market share, value propositions and strategies for product quality, pricing, distribution, promotion, etc.

    *Note that substitutes from other firms or existing offerings from your firm are as valid as direct competition.

    3. SWOT Analysis
    Assess major strengths and weaknesses of your product and company, as well as threats and opportunities that the product might face. Identify at least three considerations for each area of the analysis. This section talks about the COMPANY not the product itself.

    *This should help you anticipate important positive or negative developments that might have an impact on the firm and its strategies.

    4. Objectives
    The marketing objectives that the company would like to attain during the following year and any key potential issues involved. These come from your strategies. All objectives must be MEASURABLE. You must include the current state (make it up, you will not be able to find it.)

    5. Marketing strategy
    The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return? What are your overall growth strategies? Choose them from the Product/Market matrix. You have 3 to choose from – Market Penetration, Market Development and Product Development.

    You can choose 1, 2 or all 3.
    Segmenting, Targeting and Positioning
    Describe your segmentation strategy and analyze the target markets you will be including in your plan. Describe your positioning of the product. Write a positioning statement.

    4 P’s Discuss the Strategies you will use in each area

    Overall Product Strategy: Consider long-term goals and possible considerations for the company to make within the next two years.
    Pricing: Provide an explanation and rationale for decisions on pricing. What are your
    pricing Objectives? What type of pricing strategy will you use?
    Place(ment): Describe the distribution strategy for this product.
    Promotion: Identify at least three promotional tools to be used as part of this strategy. Do a short Promotion budget to assign different media.

    6. Action programs

    This section will outline what is going to be done and when. Concrete marketing actions that you plan to take within the first year. Who will be assigned to these actions?

    What will be done? When will it be done? Who will do it? How will it be done?

    7. Budget Estimate the expected revenues (forecasted number of units sold and the average net sales price) and expected costs of production, distribution, and marketing. The difference is the projected profit.

    8. Monitoring and control
    The controls that will be used to monitor progress and review implementation results.
    The various elements of the plan must be integrated into a cohesive framework.
    Turn in a written 15-20- page double-spaced marketing plan.
    – Use citations (for all sources – including textbook)
    – Include a References page
    – Citations and References page must be APA style
    – Provide a Table of Contents page

    *Teams are encouraged to make use of a generative AI tool (ChatGPT, Google Gemini, Bing CoPilot) for this project. Be sure to use proper citations. The written marketing plan should have a cover page with the names of all team members, a table of contents for the different sections, and a reference page

    **GroupProjectN.dotx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/groupprojectn-dotx)

    **## Instructions.docxN.docx**

    Instructions:

    For the final project submission, be sure to include a Table of Contents.

    -Situational Analysis: Great information supported with citations.

    -SWOT analysis: I would like to see a diagram (4-grid box) with bullet points for strengths, weaknesses, opportunities and threats. Underneath this diagram, you can explain each bullet point and support with citations.

    -Marketing Objectives:  You have to combine the SMART components into ONE sentence.  Your Specific, Measurable and Time-Based objectives are good (please remove SMART headings). The other two objectives are not SMART and can either be removed or made SMART.

    For the final marketing plan submission due next week, please be sure to include these first three sections (incorporating my feedback above) in addition to the remaining sections (executive summary, marketing strategy, action program, budget & control).

    Submit the following sections:
    • Situational Analysis
    • SWOT Analysis
    • Marketing Objectives – SMART (specific, measurable, attainable, relevant, time-based)

    The marketing plan should include the following sections :

    Marketing Plan Components
    1. Executive Summary (1 Page or less)
    Summary of the main goals and recommendations of the plan for management review,
    helping top management to find the plan's major points quickly.

    2. Situational Analysis
    Industry Analysis gives the state of the current industry. Choose the industry that best
    describes your product. Be sure to include things like market share etc. The five
    environments, Sociocultural/ Demographic, Technological, Economic, Political/Legal and Ethical.

    Competition Review Identify at least three key competing solutions and offer a brief
    overview of their position in the market. Consider their market share, value propositions and strategies for product quality, pricing, distribution, promotion, etc.

    *Note that substitutes from other firms or existing offerings from your firm are as valid as direct competition.

    3. SWOT Analysis
    Assess major strengths and weaknesses of your product and company, as well as threats and opportunities that the product might face. Identify at least three considerations for each area of the analysis. This section talks about the COMPANY not the product itself.

    *This should help you anticipate important positive or negative developments that might have an impact on the firm and its strategies.

    4. Objectives
    The marketing objectives that the company would like to attain during the following year and any key potential issues involved. These come from your strategies. All objectives must be MEASURABLE. You must include the current state (make it up, you will not be able to find it.)

    5. Marketing strategy
    The marketing strategy that helps you create customer value and relationships. How will the company create value for customers in order to capture value in return? What are your overall growth strategies? Choose them from the Product/Market matrix. You have 3 to choose from – Market Penetration, Market Development and Product Development.

    You can choose 1, 2 or all 3.
    Segmenting, Targeting and Positioning
    Describe your segmentation strategy and analyze the target markets you will be including in your plan. Describe your positioning of the product. Write a positioning statement.

    4 P’s Discuss the Strategies you will use in each area

    Overall Product Strategy: Consider long-term goals and possible considerations for the company to make within the next two years.
    Pricing: Provide an explanation and rationale for decisions on pricing. What are your
    pricing Objectives? What type of pricing strategy will you use?
    Place(ment): Describe the distribution strategy for this product.
    Promotion: Identify at least three promotional tools to be used as part of this strategy. Do a short Promotion budget to assign different media.

    6. Action programs

    This section will outline what is going to be done and when. Concrete marketing actions that you plan to take within the first year. Who will be assigned to these actions?

    What will be done? When will it be done? Who will do it? How will it be done?

    7. Budget Estimate the expected revenues (forecasted number of units sold and the average net sales price) and expected costs of production, distribution, and marketing. The difference is the projected profit.

    8. Monitoring and control
    The controls that will be used to monitor progress and review implementation results.
    The various elements of the plan must be integrated into a cohesive framework.
    Turn in a written 15-20- page double-spaced marketing plan.
    – Use citations (for all sources – including textbook)
    – Include a References page
    – Citations and References page must be APA style
    – Provide a Table of Contents page

    *Teams are encouraged to make use of a generative AI tool (ChatGPT, Google Gemini, Bing CoPilot) for this project. Be sure to use proper citations. The written marketing plan should have a cover page with the names of all team members, a table of contents for the different sections, and a reference page

    **GroupProjectN.dotx**

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