Assignment Prompt & Instructions
READ THE ATTACHMENT!!!!
– 2 years ago
**files (2)**
– ## Introduction.docx
– ## Rubric.docx
**## Introduction.docx**
PAGES 14
Introduction
This performance assessment task focuses on search engine optimization (SEO) and its role in digital marketing strategies. In this task, you will demonstrate your understanding of how insights from SEO can inform digital marketing strategies and planning for the future. Specifically, you will explain how to optimize a website for local search and emerging channels, such as videos, e-commerce, and voice, and their effect on SEO goals. By completing this task, you will demonstrate your ability to optimize a website for local search and emerging channels, which are essential skills for aspiring digital marketers.
Scenario
You have been asked to work as a digital marketing consultant for Prandi-yum, an Italian restaurant with three locations in three different cities in Delaware. In addition to Prandi-yum’s brick-and-mortar restaurants, it also sells jars of its house-made sauces and a variety of brand merchandise both in store and through its online website. The restaurant has been in business for about three years and has relied on word-of-mouth advertising and organic traffic to increase business. However, over the last two quarters, Prandi-yum has seen its online visibility and in-person traffic decrease more than 15%. The owners of Prandi-yum are now interested in employing digital marketing strategies to recover their lost online and in-person traffic. To that end, Prandi-yum’s owners have hired you to help achieve the marketing strategy goals of attracting new customers and increasing organic visibility online.
Requirements
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
_Tasks may_
_**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._
Using the information from the scenario, complete the following:
A. Explain why local SEO is important for Prandi-yum as a brick-and-mortar businesses.
B. Explain
**three** different strategies to achieve higher local maps rankings for Prandi-yum.
C. Identify
**three** off-page digital marketing channels that can be optimized using a holistic SEO strategy that will bring relevant SEO traffic to Prandi-yum’s website.
1. Explain how
_each_ channel identified in part C will bring relevant traffic to Prandi-yum’s website.
D. Identify an emerging online marketing channel or technology, that is different from part C, that could help Prandi-yum achieve the marketing strategy goals.
1. Explain how the emerging online marketing channel or technology identified in part D could help Prandi-yum achieve the marketing strategy goals.
E. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
F. Demonstrate professional communication in the content and presentation of your submission.
**## Rubric.docx**
Rubric
**A:** [**IMPORTANCE OF LOCAL SEO FOR BRICK-AND-MORTAR**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission includes an appropriate explanation of why local SEO is important for Prandi-yum as a brick-and-mortar business, and the explanation is based on the information from the scenario.
**B:** [**STRATEGIES TO ACHIEVE HIGHER LOCAL MAPS RANKINGS**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission provides an explanation of 3 appropriate different strategies to achieve higher local maps rankings for Prandi-yum that are based on the information from the scenario.
**C:** [**DIGITAL MARKETING CHANNELS FOR A HOLISTIC SEO STRATEGY**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission identifies 3 appropriate off-page digital marketing channels that can be optimized using a holistic SEO strategy that will bring relevant SEO traffic to Prandi-yum’s website and are based on information from the scenario.
**C1:** [**EXPLANATION OF IDENTIFIED CHANNELS**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission appropriately explains how each of the 3 channels identified in part C will bring relevant traffic to Prandi-yum’s website and is based on information from the scenario.
**D:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission identifies an appropriate emerging online marketing channel or technology, that is different from part C, that could help Prandi-yum achieve the marketing strategy goals and is based on the information from the scenario.
**D1:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY EXPLANATION**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission appropriately explains how the emerging online marketing channel or technology identified in part D could help Prandi-yum achieve the marketing strategy goals, and the explanation is based on the information from the scenario.
**E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)
**Competent**
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
**F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)
**Competent**
This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.
**## Rubric.docx**
Rubric
**A:** [**IMPORTANCE OF LOCAL SEO FOR BRICK-AND-MORTAR**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission includes an appropriate explanation of why local SEO is important for Prandi-yum as a brick-and-mortar business, and the explanation is based on the information from the scenario.
**B:** [**STRATEGIES TO ACHIEVE HIGHER LOCAL MAPS RANKINGS**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission provides an explanation of 3 appropriate different strategies to achieve higher local maps rankings for Prandi-yum that are based on the information from the scenario.
**C:** [**DIGITAL MARKETING CHANNELS FOR A HOLISTIC SEO STRATEGY**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission identifies 3 appropriate off-page digital marketing channels that can be optimized using a holistic SEO strategy that will bring relevant SEO traffic to Prandi-yum’s website and are based on information from the scenario.
**C1:** [**EXPLANATION OF IDENTIFIED CHANNELS**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission appropriately explains how each of the 3 channels identified in part C will bring relevant traffic to Prandi-yum’s website and is based on information from the scenario.
**D:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission identifies an appropriate emerging online marketing channel or technology, that is different from part C, that could help Prandi-yum achieve the marketing strategy goals and is based on the information from the scenario.
**D1:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY EXPLANATION**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission appropriately explains how the emerging online marketing channel or technology identified in part D could help Prandi-yum achieve the marketing strategy goals, and the explanation is based on the information from the scenario.
**E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)
**Competent**
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
**F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)
**Competent**
This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.
**## Introduction.docx**
PAGES 14
Introduction
This performance assessment task focuses on search engine optimization (SEO) and its role in digital marketing strategies. In this task, you will demonstrate your understanding of how insights from SEO can inform digital marketing strategies and planning for the future. Specifically, you will explain how to optimize a website for local search and emerging channels, such as videos, e-commerce, and voice, and their effect on SEO goals. By completing this task, you will demonstrate your ability to optimize a website for local search and emerging channels, which are essential skills for aspiring digital marketers.
Scenario
You have been asked to work as a digital marketing consultant for Prandi-yum, an Italian restaurant with three locations in three different cities in Delaware. In addition to Prandi-yum’s brick-and-mortar restaurants, it also sells jars of its house-made sauces and a variety of brand merchandise both in store and through its online website. The restaurant has been in business for about three years and has relied on word-of-mouth advertising and organic traffic to increase business. However, over the last two quarters, Prandi-yum has seen its online visibility and in-person traffic decrease more than 15%. The owners of Prandi-yum are now interested in employing digital marketing strategies to recover their lost online and in-person traffic. To that end, Prandi-yum’s owners have hired you to help achieve the marketing strategy goals of attracting new customers and increasing organic visibility online.
Requirements
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
_Tasks may_
_**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._
Using the information from the scenario, complete the following:
A. Explain why local SEO is important for Prandi-yum as a brick-and-mortar businesses.
B. Explain
**three** different strategies to achieve higher local maps rankings for Prandi-yum.
C. Identify
**three** off-page digital marketing channels that can be optimized using a holistic SEO strategy that will bring relevant SEO traffic to Prandi-yum’s website.
1. Explain how
_each_ channel identified in part C will bring relevant traffic to Prandi-yum’s website.
D. Identify an emerging online marketing channel or technology, that is different from part C, that could help Prandi-yum achieve the marketing strategy goals.
1. Explain how the emerging online marketing channel or technology identified in part D could help Prandi-yum achieve the marketing strategy goals.
E. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
F. Demonstrate professional communication in the content and presentation of your submission.
**## Rubric.docx**
Rubric
**A:** [**IMPORTANCE OF LOCAL SEO FOR BRICK-AND-MORTAR**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission includes an appropriate explanation of why local SEO is important for Prandi-yum as a brick-and-mortar business, and the explanation is based on the information from the scenario.
**B:** [**STRATEGIES TO ACHIEVE HIGHER LOCAL MAPS RANKINGS**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission provides an explanation of 3 appropriate different strategies to achieve higher local maps rankings for Prandi-yum that are based on the information from the scenario.
**C:** [**DIGITAL MARKETING CHANNELS FOR A HOLISTIC SEO STRATEGY**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission identifies 3 appropriate off-page digital marketing channels that can be optimized using a holistic SEO strategy that will bring relevant SEO traffic to Prandi-yum’s website and are based on information from the scenario.
**C1:** [**EXPLANATION OF IDENTIFIED CHANNELS**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission appropriately explains how each of the 3 channels identified in part C will bring relevant traffic to Prandi-yum’s website and is based on information from the scenario.
**D:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission identifies an appropriate emerging online marketing channel or technology, that is different from part C, that could help Prandi-yum achieve the marketing strategy goals and is based on the information from the scenario.
**D1:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY EXPLANATION**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission appropriately explains how the emerging online marketing channel or technology identified in part D could help Prandi-yum achieve the marketing strategy goals, and the explanation is based on the information from the scenario.
**E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)
**Competent**
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
**F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)
**Competent**
This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.
**## Introduction.docx**
PAGES 14
Introduction
This performance assessment task focuses on search engine optimization (SEO) and its role in digital marketing strategies. In this task, you will demonstrate your understanding of how insights from SEO can inform digital marketing strategies and planning for the future. Specifically, you will explain how to optimize a website for local search and emerging channels, such as videos, e-commerce, and voice, and their effect on SEO goals. By completing this task, you will demonstrate your ability to optimize a website for local search and emerging channels, which are essential skills for aspiring digital marketers.
Scenario
You have been asked to work as a digital marketing consultant for Prandi-yum, an Italian restaurant with three locations in three different cities in Delaware. In addition to Prandi-yum’s brick-and-mortar restaurants, it also sells jars of its house-made sauces and a variety of brand merchandise both in store and through its online website. The restaurant has been in business for about three years and has relied on word-of-mouth advertising and organic traffic to increase business. However, over the last two quarters, Prandi-yum has seen its online visibility and in-person traffic decrease more than 15%. The owners of Prandi-yum are now interested in employing digital marketing strategies to recover their lost online and in-person traffic. To that end, Prandi-yum’s owners have hired you to help achieve the marketing strategy goals of attracting new customers and increasing organic visibility online.
Requirements
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
_Tasks may_
_**not** be submitted as cloud links, such as links to Google Docs, Google Slides, OneDrive, etc., unless specified in the task requirements. All other submissions must be file types that are uploaded and submitted as attachments (e.g., .docx, .pdf, .ppt)._
Using the information from the scenario, complete the following:
A. Explain why local SEO is important for Prandi-yum as a brick-and-mortar businesses.
B. Explain
**three** different strategies to achieve higher local maps rankings for Prandi-yum.
C. Identify
**three** off-page digital marketing channels that can be optimized using a holistic SEO strategy that will bring relevant SEO traffic to Prandi-yum’s website.
1. Explain how
_each_ channel identified in part C will bring relevant traffic to Prandi-yum’s website.
D. Identify an emerging online marketing channel or technology, that is different from part C, that could help Prandi-yum achieve the marketing strategy goals.
1. Explain how the emerging online marketing channel or technology identified in part D could help Prandi-yum achieve the marketing strategy goals.
E. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
F. Demonstrate professional communication in the content and presentation of your submission.
**## Rubric.docx**
Rubric
**A:** [**IMPORTANCE OF LOCAL SEO FOR BRICK-AND-MORTAR**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission includes an appropriate explanation of why local SEO is important for Prandi-yum as a brick-and-mortar business, and the explanation is based on the information from the scenario.
**B:** [**STRATEGIES TO ACHIEVE HIGHER LOCAL MAPS RANKINGS**](https://lrps.wgu.edu/provision/370081496)
**Competent**
The submission provides an explanation of 3 appropriate different strategies to achieve higher local maps rankings for Prandi-yum that are based on the information from the scenario.
**C:** [**DIGITAL MARKETING CHANNELS FOR A HOLISTIC SEO STRATEGY**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission identifies 3 appropriate off-page digital marketing channels that can be optimized using a holistic SEO strategy that will bring relevant SEO traffic to Prandi-yum’s website and are based on information from the scenario.
**C1:** [**EXPLANATION OF IDENTIFIED CHANNELS**](https://lrps.wgu.edu/provision/370081155)
**Competent**
The submission appropriately explains how each of the 3 channels identified in part C will bring relevant traffic to Prandi-yum’s website and is based on information from the scenario.
**D:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission identifies an appropriate emerging online marketing channel or technology, that is different from part C, that could help Prandi-yum achieve the marketing strategy goals and is based on the information from the scenario.
**D1:** [**EMERGING ONLINE MARKETING CHANNEL OR TECHNOLOGY EXPLANATION**](https://lrps.wgu.edu/provision/370081672)
**Competent**
The submission appropriately explains how the emerging online marketing channel or technology identified in part D could help Prandi-yum achieve the marketing strategy goals, and the explanation is based on the information from the scenario.
**E:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)
**Competent**
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
**F:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)
**Competent**
This submission demonstrates correct use of spelling, grammar, punctuation, and sentence fluency. You have demonstrated quality professional communication skills in this submission.