Tag: Business & Finance

  • [Solved] Write it up as an email of at least 250 words

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    In-depth study guidance and analytical solution covering Write it up as an email of at least 250 words.

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  • [Solved] ACCT

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  • [Solved] Week 9 Discussion Response- Marketing for Competitiveness

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    **Colleague 1** Katlyn Bone Social media has transformed how brands build visibility, shape audience perception, and drive engagement. When executed with authenticity and emotional intelligence, it becomes a powerful tool for influence. However, misuse can trigger backlash and damage credibility. **…

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    **Colleague 1**
    Katlyn Bone
    Social media has transformed how brands build visibility, shape audience perception, and drive engagement. When executed with authenticity and emotional intelligence, it becomes a powerful tool for influence. However, misuse can trigger backlash and damage credibility.
    **Positive Example: Nike’s “Dream Crazy” Campaign**
    Nike’s 2018 “Dream Crazy” campaign featuring Colin Kaepernick is a highly effective example of positive influence through social media. Nike aligned their messaging with social justice, courage, and authenticity—driving conversation across platforms. This aligns with one of the strategic pillars of content marketing: grounding campaigns in core beliefs and brand purpose to build meaningful affinity (Harris, 2025).
    **Why It Was Positive:**
    · Deep emotional resonance and cultural relevance.
    · Increased sales and loyalty despite initial controversy.
    **Negative Example: Pepsi’s Kendall Jenner Campaign**
    Pepsi’s 2017 campaign illustrates how social media influence can go wrong. In an attempt to leverage protest imagery, Pepsi trivialized serious cultural movements. The reaction was overwhelmingly negative, as the campaign lacked authenticity and sensitivity.
    **Why It Was Negative:**
    · Tone-deaf to social issues.
    · Demonstrated that inauthentic messaging risks public trust.
    **What Makes Social Media Messaging Effective**
    **1. Emotional Impact and Shareability**
    According to _Harvard Business Review_, videos and content go viral when they trigger strong psychological responses—especially positive emotions like warmth, happiness, and surprise (HBR, 2015). The _“Puppyhood”_ example from Purina demonstrates how emotionally rich storytelling drives organic sharing.
    Viral success is driven by **how content makes people feel and why they want to share it**—social motivation is as critical as emotional impact (HBR, 2015).
    **2. Authenticity and Brand Purpose**
    The Content Marketing Institute emphasizes that standout campaigns focus on brand values, audience understanding, and strategic storytelling (Harris, 2025). Campaigns that reflect real beliefs—not just promotions—create stronger audience trust.
    · _Example:_ **Dove’s Real Beauty Campaign** – used real women, not models, to spark authentic conversations on confidence.
    · _Example:_ **Airbnb’s Belong Anywhere** – built emotional connection through real host and guest stories rather than ads.
    **Conclusion**
    Effective social media marketing hinges on a brand’s ability to spark emotion, inspire sharing, and remain anchored in authenticity. As HBR (2015) notes, virality is not accidental, it is driven by deep emotional triggers and social motivation. Meanwhile, Harris (2025) reminds marketers that superior campaigns are built on strategic pillars of purpose, audience insight, and storytelling. When brands harness both psychology and authenticity, they achieve influence—not just visibility.
    **References:**
    Harris, J. (2025, October 16). _3 strategic pillars that help brands exceed their campaign goals [Examples]._ Content Marketing Institute. Informa PLC.
    Harvard Business Review. (2015, September). _Why some videos go viral_ (Reprint F1509Z).
    **Colleague 2**
    Lyndsay Camaroto
    Hello,
    there are numerous positive and negatives when it comes to utilizing social media to influence others. One major way is to provide information, build connections, and share experiences. The overall sense of building connections and relationships with people nationally or worldwide is a great asset, especially in a time where it may not be feasible to connect in person, especially with those from other locations. A negative is that things can be misunderstood or limited. We see "reels" and parts of situations that may lack full insight and picture. This has been highly apparent in recent years and even this past year since the election where there are hundreds of videos that essentially get taken out of context and that has created more harm and led people into a negative mindset due to the videos being "cut" and put back together missing out on important information and context.
    Teresa Heath-Wareing discusses that social media is reshaping the relationship between brands and audiences, and it is not just a simple marketing channel. She discusses effective messaging being about emphasizing dialogue and pushes for two-way communication. This can aid in building trust and loyalty with a brand or organization based on being able to openly communicate.
    TEDx Talks. (2018, October 30). [_How social media is changing the face of marketing | Teresa Heath-Wareing | TEDxTelford_ Links to an external site.](https://www.youtube.com/watch?v=ekPGf3QeBlE) [Video]. YouTube. [https://www.youtube.com/watch?v=ekPGf3QeBlE](https://www.youtube.com/watch?v=ekPGf3QeBlE)
    \
    Week9LearningResources-MarkwtingforCompetitiveness.docx](https://www.sweetstudy.com/files/week9learningresources-markwtingforcompetitiveness-docx-10431073 "Week9LearningResources-MarkwtingforCompetitiveness.docx")
    \
    Week9Discussion-MarketingforCompetitiveness.docx](https://www.sweetstudy.com/files/week9discussion-marketingforcompetitiveness-docx "Week9Discussion-MarketingforCompetitiveness.docx")

  • [Solved] lFG-1

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    please review – ## DiscussionAssignmentInstructions7.docx **## DiscussionAssignmentInstructions7.docx** BUSI 606 **Discussion Assignment Instructions** The Discussions allow you the opportunity to apply what you have learned from the Module: Week’s readings. There are 2 parts to each Discussion: thr…

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    please review

    – ## DiscussionAssignmentInstructions7.docx

    **## DiscussionAssignmentInstructions7.docx**

    BUSI 606

    **Discussion Assignment Instructions**

    The Discussions allow you the opportunity to apply what you have learned from the Module: Week’s readings. There are 2 parts to each Discussion: thread and replies.

    Both parts must be posted and written in a substantive manner, without spelling and grammatical errors to earn credit. Average substantive interaction will earn lower grades than above average substantive interaction.

    **Part A: Reserve and Define a Key Topic**

    From the readings assigned in the same modules as the discussion threads, you will select, define, and explain a key topic to research and discuss. Please post the topic you wish to reserve in the subject line of your thread. You will select a different topic from your classmates to discuss. Thus, the first student to post on particular topic stakes claim to that topic. When defining your key topic, use a source other than the textbook. Give a clear and concise overview of the essentials relevant to understanding this key topic. Also explain why you are interested in this topic, i.e., academic curiosity; application to a current issue related to employment; or any other professional rationale.

    **Part B: Thread**

    After you have successfully reserved your key topic, begin using the Internet to research at least 5 recent scholarly articles (published within the last 5 years) that relate to the concept. Articles must be found in reputable professional websites/journals that deal with the content of our course. Popular general reading magazines and online sources such as Wikipedia are not permissible.

    After reading the articles, select the one scholarly article relating to your key topic that you wish to discuss. Your posting must be in the textbox of your thread where you originally reserved your key topic. Do not submit a second thread. In the event the textbox formatting could be lost, please also attach a Microsoft Word file to your posting. Please adhere to the following format:

    1.
    **Comparison:** Compare your research with what you have studied in the module/week, noting differences or commonalities about your key topic, and providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you initially researched. This section should be at least 200 words.

    2.
    **Article Summary:** Using your own words, provide a clear and concise summary of the article you selected. This section should be at least 200 words.

    3.
    **Application:** Specifically state how your key topic has been applied to real-world business or discuss the potential it must influence today’s business world. Your application should show a professional rationale for the significance of your key topic. This section should be at least 100 words.

    **Part C: Replies**

    You are required to post substantive written responses to at least 2 other students’ threads.

    Substantive responses in contrast to perfunctory responses, add value to the discussion, enhance learning, and contain references to any new concepts or ideas presented. You should identify the name of the authors of the posts you are replying to. The word count for each reply must be 200-300 words.

    In composing substantive responses, you can do a few things, such as:

    · Compare/contrast the findings of others with your research.

    · Compare how the findings of others relate/add to the concepts learned in the required readings.

    · Share additional knowledge regarding the key topic relative to the postings of others.

    Plagiarism will not be tolerated. Most of the time plagiarism occurs as an innocent oversight of cutting and pasting. Regardless of reason, you will receive 0 points for the entire discussion (which includes all 3 parts). It is recommended that you review your postings prior to submission to ensure your sources are properly credited.

    If any assistance is needed in writing, format, or persistent links, the Liberty University Online Writing Center will be able to help you.

    Page 2 of 2

    **## DiscussionAssignmentInstructions7.docx**

    BUSI 606

    **Discussion Assignment Instructions**

    The Discussions allow you the opportunity to apply what you have learned from the Module: Week’s readings. There are 2 parts to each Discussion: thread and replies.

    Both parts must be posted and written in a substantive manner, without spelling and grammatical errors to earn credit. Average substantive interaction will earn lower grades than above average substantive interaction.

    **Part A: Reserve and Define a Key Topic**

    From the readings assigned in the same modules as the discussion threads, you will select, define, and explain a key topic to research and discuss. Please post the topic you wish to reserve in the subject line of your thread. You will select a different topic from your classmates to discuss. Thus, the first student to post on particular topic stakes claim to that topic. When defining your key topic, use a source other than the textbook. Give a clear and concise overview of the essentials relevant to understanding this key topic. Also explain why you are interested in this topic, i.e., academic curiosity; application to a current issue related to employment; or any other professional rationale.

    **Part B: Thread**

    After you have successfully reserved your key topic, begin using the Internet to research at least 5 recent scholarly articles (published within the last 5 years) that relate to the concept. Articles must be found in reputable professional websites/journals that deal with the content of our course. Popular general reading magazines and online sources such as Wikipedia are not permissible.

    After reading the articles, select the one scholarly article relating to your key topic that you wish to discuss. Your posting must be in the textbox of your thread where you originally reserved your key topic. Do not submit a second thread. In the event the textbox formatting could be lost, please also attach a Microsoft Word file to your posting. Please adhere to the following format:

    1.
    **Comparison:** Compare your research with what you have studied in the module/week, noting differences or commonalities about your key topic, and providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you initially researched. This section should be at least 200 words.

    2.
    **Article Summary:** Using your own words, provide a clear and concise summary of the article you selected. This section should be at least 200 words.

    3.
    **Application:** Specifically state how your key topic has been applied to real-world business or discuss the potential it must influence today’s business world. Your application should show a professional rationale for the significance of your key topic. This section should be at least 100 words.

    **Part C: Replies**

    You are required to post substantive written responses to at least 2 other students’ threads.

    Substantive responses in contrast to perfunctory responses, add value to the discussion, enhance learning, and contain references to any new concepts or ideas presented. You should identify the name of the authors of the posts you are replying to. The word count for each reply must be 200-300 words.

    In composing substantive responses, you can do a few things, such as:

    · Compare/contrast the findings of others with your research.

    · Compare how the findings of others relate/add to the concepts learned in the required readings.

    · Share additional knowledge regarding the key topic relative to the postings of others.

    Plagiarism will not be tolerated. Most of the time plagiarism occurs as an innocent oversight of cutting and pasting. Regardless of reason, you will receive 0 points for the entire discussion (which includes all 3 parts). It is recommended that you review your postings prior to submission to ensure your sources are properly credited.

    If any assistance is needed in writing, format, or persistent links, the Liberty University Online Writing Center will be able to help you.

    Page 2 of 2

  • [Solved] Conscious Capitalism and Christian Worldview

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    Describe how the concept of Conscious Capitalism aligns with Christian worldview principles; and demonstrates the importance of corporate social responsibility to the parent company's board of directors. **Instructor Tips:** Include 1 short paragraph (3 to 5 sentences / bullets) for each of the 2 pa…

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    Describe how the concept of Conscious Capitalism aligns with Christian worldview principles; and demonstrates the importance of corporate social responsibility to the parent company's board of directors.
    **Instructor Tips:** Include 1 short paragraph (3 to 5 sentences / bullets) for each of the 2 parts of the question:
    1) Conscious Capitalism aligns with Christian worldview principles; and
    2) The importance of corporate social responsibility.

  • [Solved] MGT603 Week Four Discussion Replies. Minimum 200 words each.

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    – ## MGT603WEEKFOURDiscussionRepliesHM.docx **## MGT603WEEKFOURDiscussionRepliesHM.docx** Please respond to the TWO students' posts with a minimum of 200 words each. Cite sources you reference in-text and under a "References" section in APA format. **David Berber** Hello Everyone, In my organization…

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    – ## MGT603WEEKFOURDiscussionRepliesHM.docx

    **## MGT603WEEKFOURDiscussionRepliesHM.docx**

    Please respond to the TWO students' posts with a minimum of 200 words each. Cite sources you reference in-text and under a "References" section in APA format.

    **David Berber**

    Hello Everyone,

    In my organization, the current inventory model closely resembles a Periodic Review System (P-model), where inventory levels are checked at fixed intervals rather than continuously. This method, while simple, often results in stockouts and excess materials since demand variability is not accounted for in real time. A more effective approach would be an Economic Order Quantity (EOQ) or a Just-in-Time (JIT) system, both of which can enhance responsiveness and reduce carrying costs. JIT, in particular, minimizes waste and aligns with lean principles by maintaining minimal on-hand inventory and strengthening supplier coordination.

    Yield management focuses on optimizing resource utilization, such as labor hours or facility space, by adjusting prices or availability based on demand patterns. In contrast, revenue management integrates pricing strategy with demand forecasting to maximize overall profitability across service offerings. While revenue management can be effective for airlines, hotels, or rental services, it may not suit every service organization, particularly those that rely on consistent quality and customer experience rather than variable pricing (Van Nguyen et al., 2023).

    Service companies also carry labor inventory through flexible staffing strategies, such as cross-training employees or maintaining on-call labor pools. For example, a hospital may staff additional nurses during flu season to meet fluctuating patient demand without permanently increasing headcount. This approach ensures service continuity while controlling labor costs.

    David

    Reference

    Van Nguyen, T., Cong Pham, H., Nhat Nguyen, M., Zhou, L., & Akbari, M. (2023). Data-driven review of blockchain applications in supply chain management: key research themes and future directions.
    _International Journal of Production Research_,
    _61_(23), 8213–8235. https://doi.org/10.1080/00207543.2023.2165190

    **MARCO GIAMBRUNO**

                Since I work in hospitals, I thought it would be a good example to use as a service-based organization. In a hospital setting, inventory management is often handled with a PAR-level system meaning items such as syringes, gloves, and IV fluids are replenished once they fall below a preset minimum. While easy to follow, this model can lead to overstock or shortages when demand fluctuates unexpectedly, such as during flu season. A more effective model would be a continuous-review system combined with ABC analysis. High-value and critical items such as surgical implants would be tracked with automatic reorder points and safety stock, while lower-value items could stay on periodic review. This hybrid approach lowers carrying costs while ensuring life-saving supplies are never out of stock (Collier & Evans, 2024).

                Yield management focuses on maximizing short-term utilization of a fixed and perishable capacity like assigning available operating rooms. On the other hand, revenue management is broader, and involves demand forecasting, dynamic pricing, and customer segmentation to optimize both utilization and profitability. For a hospital, revenue management could include adjusting appointment availability, tiered service pricing, or managing elective vs. emergency cases. While more common in airlines or hotels, revenue management is appropriate in healthcare too, as long as it balances financial optimization with ethical patient care (Hayes & Miller, 2011).

                Service companies can carry labor inventory by maintaining a capacity buffer in staffing. For example, hospitals often maintain a float pool of nurses who are scheduled below peak demand but can be activated when patient admissions surge. When not needed, they may assist with training or quality initiatives. This is the service equivalent of safety stock. Extra capacity that reduces wait times, prevents cancellations, and absorbs unpredictable spikes in demand (Hayes & Miller, 2011).

    References

    Collier, D. & Evans, J. (2024).
    _Operations and Supply Chain Management_, 3rd edition

    Hayes, R. H., & Miller, J. G. (2011). Service operations management: Strategy, design, and

                delivery.
    _California Management Review_, 33(3), 64–82.

                https://doi.org/10.2307/41166604

    **## MGT603WEEKFOURDiscussionRepliesHM.docx**

    Please respond to the TWO students' posts with a minimum of 200 words each. Cite sources you reference in-text and under a "References" section in APA format.

    **David Berber**

    Hello Everyone,

    In my organization, the current inventory model closely resembles a Periodic Review System (P-model), where inventory levels are checked at fixed intervals rather than continuously. This method, while simple, often results in stockouts and excess materials since demand variability is not accounted for in real time. A more effective approach would be an Economic Order Quantity (EOQ) or a Just-in-Time (JIT) system, both of which can enhance responsiveness and reduce carrying costs. JIT, in particular, minimizes waste and aligns with lean principles by maintaining minimal on-hand inventory and strengthening supplier coordination.

    Yield management focuses on optimizing resource utilization, such as labor hours or facility space, by adjusting prices or availability based on demand patterns. In contrast, revenue management integrates pricing strategy with demand forecasting to maximize overall profitability across service offerings. While revenue management can be effective for airlines, hotels, or rental services, it may not suit every service organization, particularly those that rely on consistent quality and customer experience rather than variable pricing (Van Nguyen et al., 2023).

    Service companies also carry labor inventory through flexible staffing strategies, such as cross-training employees or maintaining on-call labor pools. For example, a hospital may staff additional nurses during flu season to meet fluctuating patient demand without permanently increasing headcount. This approach ensures service continuity while controlling labor costs.

    David

    Reference

    Van Nguyen, T., Cong Pham, H., Nhat Nguyen, M., Zhou, L., & Akbari, M. (2023). Data-driven review of blockchain applications in supply chain management: key research themes and future directions.
    _International Journal of Production Research_,
    _61_(23), 8213–8235. https://doi.org/10.1080/00207543.2023.2165190

    **MARCO GIAMBRUNO**

                Since I work in hospitals, I thought it would be a good example to use as a service-based organization. In a hospital setting, inventory management is often handled with a PAR-level system meaning items such as syringes, gloves, and IV fluids are replenished once they fall below a preset minimum. While easy to follow, this model can lead to overstock or shortages when demand fluctuates unexpectedly, such as during flu season. A more effective model would be a continuous-review system combined with ABC analysis. High-value and critical items such as surgical implants would be tracked with automatic reorder points and safety stock, while lower-value items could stay on periodic review. This hybrid approach lowers carrying costs while ensuring life-saving supplies are never out of stock (Collier & Evans, 2024).

                Yield management focuses on maximizing short-term utilization of a fixed and perishable capacity like assigning available operating rooms. On the other hand, revenue management is broader, and involves demand forecasting, dynamic pricing, and customer segmentation to optimize both utilization and profitability. For a hospital, revenue management could include adjusting appointment availability, tiered service pricing, or managing elective vs. emergency cases. While more common in airlines or hotels, revenue management is appropriate in healthcare too, as long as it balances financial optimization with ethical patient care (Hayes & Miller, 2011).

                Service companies can carry labor inventory by maintaining a capacity buffer in staffing. For example, hospitals often maintain a float pool of nurses who are scheduled below peak demand but can be activated when patient admissions surge. When not needed, they may assist with training or quality initiatives. This is the service equivalent of safety stock. Extra capacity that reduces wait times, prevents cancellations, and absorbs unpredictable spikes in demand (Hayes & Miller, 2011).

    References

    Collier, D. & Evans, J. (2024).
    _Operations and Supply Chain Management_, 3rd edition

    Hayes, R. H., & Miller, J. G. (2011). Service operations management: Strategy, design, and

                delivery.
    _California Management Review_, 33(3), 64–82.

                https://doi.org/10.2307/41166604

  • [Solved] Organization Culture

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    ## **Organizational Culture** Managers play a vital role in influencing organizational culture. It is important that managers be able to identify and implement successful strategies to restore a dysfunctional culture to a functional one. Recommend one key strategy or method (with supporting citation…

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    ## **Organizational Culture**
    Managers play a vital role in influencing organizational culture. It is important that managers be able to identify and implement successful strategies to restore a dysfunctional culture to a functional one.
    Recommend one key strategy or method (with supporting citations) that will restore functionality to a dysfunctional organizational culture, where internal distrust and competitive behavior flourish, sharing your recommendation with your peers. A reactive or retrenchment (not proactive) strategy is needed since the organization is on the verge of collapse due to this chronic dysfunction. Do not suggest establishing trust to resolve this crisis since this organization does not have enough time to build trust, which is a proactive strategy. A quick-fix reactive strategy is needed to save the company now so that long-term proactive strategies may be implemented later. Justify your reasoning with support from peer-reviewed literature and the Bible or Christian literature. Most of your discussion should concentrate on describing how you will implement this success strategy for maximum effectiveness.
    Remember: This discussion and all assignments in this course have a management focus, not a leadership focus. There is a distinct difference between management and leadership. Discuss management, not leadership. The Contemporary Management text only provides basic topical information. As a research-intensive doctoral course, you will need to research current peer-reviewed literature. There is no assignment in this course that can be completed by relying on the text alone.
    \
    DiscussionAssignmentInstructions-2.docx](https://www.sweetstudy.com/files/discussionassignmentinstructions-2-docx-10433701 "DiscussionAssignmentInstructions-2.docx")

  • [Solved] Business Finance – Operations Management Week 4 Assignment – Organizational Issues and Solutions

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    ## **Overview** Leaders address issues and propose solutions. As a leader, you'll need to stay on top of events that may facilitate or hinder productivity. You must create and implement solutions to address these issues. You will continue to use the approved organization you selected in the Week 2 a…

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    ## **Overview**
    Leaders address issues and propose solutions. As a leader, you'll need to stay on top of events that may facilitate or hinder productivity. You must create and implement solutions to address these issues.
    You will continue to use the approved organization you selected in the Week 2 and 3 Assignments. Describe its organizational issue and identify how it hinders organizational efficiency. This assignment exposes you to complex modern organizational challenges. The solutions you devise should reflect your learning and research of organizational and individual influences in the workplace.
    ## **Instructions**
    The new CEO has selected your consulting firm to provide an analysis of the organization's efficiency.
    Write a 2–3 page, double-spaced paper in which you present to the CEO your findings during your research steps. You must propose strategic solutions in your paper that include the following:
    1. Describe the organization and the organizational issue that adversely affected productivity you propose to review and resolve.
    – Use the description and feedback from the instructor in the Week 3 Assignment.
    2. Analyze the organization's culture and how it has contributed to the identified issue.
    – _Hint_: Review the mission and vision statement as well as the corporate website for information.
    3. Describe how the current corporate culture facilitated the development of the current issue.
    4. Identify the organization's areas of weakness as they relate to the issue.
    – To help identify the areas of weakness, apply your research on organizational behavior approaches to aspects of corporate culture—such as diversity, teamwork, and motivational strategies.
    5. Develop recommendations for management that include the organizational practice modifications you would use to solve identified weaknesses and issues.
    6. References and citations:
    – Provide at least two quality resources such as the course textbook, a company website, business websites (CNBC, Bloomberg, and the like), resources from the Strayer Library, and/or outside sources. _Note_: Wikipedia and Web-based blogs do not qualify as credible resources.
    – You can find in-depth and quality company information using the [Nexis Uni](https://libdatab.strayer.edu/login?url=https://www.nexisuni.com) database through the Strayer University Online Library.
    – In-text citations are required when paraphrasing or quoting another source.
    **Confidentiality:** Since you will be addressing real issues in real organizations in your assignments, it is important to respect confidentiality. Feel free to use an alias for any company or individuals you might mention in your assignments. Remember that all discussions about these organizations should only occur within this course and not be shared with people outside the course.
    This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
    The specific course learning outcome associated with this assignment is:
    – Propose a solution for an organizational culture issue.
    ## **Help Resources**
    – Check out the [BUS520 Library Guide](https://library.strayer.edu/BUS520/home).
    – Check out this interactive tutorial: [Using Your Own Words: Preventing PlagiarismLinks to an external site.](https://media.capella.edu/CourseMedia/WRK100Element233751/wrapper.asp).
    Week 4 Assignment – Organizational Issues and Solutions **Week 4 Assignment – Organizational Issues and SolutionsCriteriaRatingsPts** Describe the organization and the organizational issue that adversely affected productivity you propose to review and resolve. Use the description and feedback from the instructor in the Week 3 Assignment. **18 to >16.2 ptsExemplary** Described the organization and the organizational issue that adversely affected productivity you proposed to review and resolve. Used the description and feedback from the instructor in the Week 3 Assignment. **16.2 to >14.4 ptsCompetent** Described the organization and the organizational issue that adversely affected productivity you proposed to review and resolve, but the details about the organization and the impact of the issue on the organization are not clearly articulated. Used some but not all of the feedback from the instructor in the Week 3 Assignment. **14.4 to >12.6 ptsNeeds Improvement** Described the organization and the organizational issue that adversely affected productivity you proposed to review and resolve, but the details about the organization and the impact of the issue on the organization are incomplete. Did not use the feedback from the instructor in the Week 3 Assignment. **12.6 to >0 ptsUnacceptable** Did not describe the organization and the organizational issue that adversely affected productivity you proposed to review and resolve. Did not use the description and feedback from the instructor in the Week 3 Assignment./ 18 ptsAnalyze the organization's culture and how it has contributed to the identified issue. **24 to >21.6 ptsExemplary** Analyzed the organization's culture and how it has contributed to the identified issue. **21.6 to >19.2 ptsCompetent** Analyzed the organization's culture and how it has contributed to the identified issue, but the analysis is incomplete and the connections between culture and the issue are unclear. **19.2 to >16.8 ptsNeeds Improvement** Analyzed the organization's culture and how it has contributed to the identified issue, but the analysis lacks details and does not make connections between the culture and the identified issue. **16.8 to >0 ptsUnacceptable** Did not analyze the organization's culture and how it has contributed to the identified issue./ 24 ptsDescribe how the current corporate culture facilitated the development of the current issue. **18 to >16.2 ptsExemplary** Described how the current corporate culture facilitated the development of the current issue. **16.2 to >14.4 ptsCompetent** Described how the current corporate culture facilitated the development of the current issue, but the description is incomplete and the connection between the culture and the current issue is weak. **14.4 to >12.6 ptsNeeds Improvement** Described how the current corporate culture facilitated the development of the current issue, but the description lacks details, and it does not make the connection between the culture and the current issue. **12.6 to >0 ptsUnacceptable** Did not describe how the current corporate culture facilitated the development of the current issue./ 18 ptsIdentify the organization's areas of weakness as they relate to the issue. **18 to >16.2 ptsExemplary** Identified the organization's areas of weakness as they relate to the issue. **16.2 to >14.4 ptsCompetent** Identified the organization's areas of weakness as they relate to the issue, but the identified areas of weakness are incomplete. **14.4 to >12.6 ptsNeeds Improvement** Identified the organization's areas of weakness as they relate to the issue, but the identified areas of weakness are incorrect. **12.6 to >0 ptsUnacceptable** Did not identify the organization's areas of weakness as they relate to the issue./ 18 ptsDevelop recommendations for management that include the organizational practice modifications you would use to solve identified weaknesses and issues. **30 to >27 ptsExemplary** Developed recommendations for management that include the organizational practice modifications you would use to solve identified weaknesses and issues. **27 to >24 ptsCompetent** Developed recommendations for management that include the organizational practice modifications you would use to solve identified weaknesses and issues, but the proposed modifications lack clarity and details. **24 to >21 ptsNeeds Improvement** Developed recommendations for management that include the organizational practice modifications you would use to solve identified weaknesses and issues, but the proposed modifications lack connection to the identified weaknesses and issues. **21 to >0 ptsUnacceptable** Did not develop recommendations for management that include the organizational practice modifications you would use to solve identified weaknesses and issues./ 30 ptsCite two references. **6 to >5.4 ptsExemplary** Two quality references were provided. **5.4 to >4.8 ptsCompetent** One quality reference was provided. **4.8 to >4.2 ptsNeeds Improvement** One reference was provided, but it was not of a quality nature. **4.2 to >0 ptsUnacceptable** References were not provided, or the references were not of a quality nature./ 6 ptsClarity, writing mechanics, and SWS formatting requirements. **6 to >5.4 ptsExemplary** 0–2 errors present. **5.4 to >4.8 ptsCompetent** 3–4 errors present. **4.8 to >4.2 ptsNeeds Improvement** 5–6 errors present. **4.2 to >0 ptsUnacceptable** More than 6 errors present./ 6 ptsTotal Points: 0
    **Choose a submission type**

  • [Solved] Business & Finance – Marketing Week 4 Assignment – Marketing Plan Part A

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    ## **Overview** Throughout this course, you will create a marketing plan for a hypothetical company that provides a product or service. (Remember, you selected this company and product or service in your Week 1 discussion.) For this assignment, you will build a foundation for your marketing plan by …

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    ## **Overview**
    Throughout this course, you will create a marketing plan for a hypothetical company that provides a product or service. (Remember, you selected this company and product or service in your Week 1 discussion.) For this assignment, you will build a foundation for your marketing plan by creating a situational analysis for your hypothetical company. This will include a marketing plan summary, short- and long-term goals, a competitive analysis, a SWOT Analysis, and a customer analysis for your hypothetical company.
    **Note:** You should make all assumptions needed for the completion of this assignment.
    Collapse All
    ### **Instructions**
    Complete this assignment using the [Marketing Plan Template Part A](https://canvas.strayer.edu/courses/26100/files/16552968?wrap=1 "cf_Wk4_PartA_Marketing_Plan_Template_Fall 2025.docx") [Download Marketing Plan Template Part A](https://canvas.strayer.edu/courses/26100/files/16552968/download?download_frd=1) [DOCX].
    **Step 1:** Use the Marketing Plan Template Part A to complete Part A by developing 3 to 4 double-spaced pages, excluding the title page and sources page. Save it as **Lastname_Firstname_MKT500_MarketingPlan_PartA_Assignment**.
    **Step 2:** Follow the instructions carefully as you complete each assignment, updating and improving the content based on instructor feedback.
    **Step 3:** Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.
    ### **Section Instructions**
    ### **Marketing Plan Summary**
    1. Develop a Marketing Plan Summary for your hypothetical company.
    – Include the company name, type of business, the product it makes or the service it provides, and location.
    Your answer in this section should be 1-2 paragraphs. Refer to the Week 1 Discussion.
    ### **Goals**
    2. Determine the short-term goals (within one year) for your company.
    – Include an appropriate strategy to measure them.
    3. Determine the long-term goals (within five years) for your company.
    – Include an appropriate strategy to measure them.
    – The short-term and long-term goals should be realistic, practical, and “ **SMART**” ( **S** pecific; **M** easurable; **A** chievable; **R** ealistic; and **T** ime-based).
    – Consider revenue and profit when creating your goals. The following metrics would likely be considered: increases in market share, new product adoption rates, retention, rate of growth compared to competition and the market, and margin.
    Your answer in this section should be 1-2 paragraphs.
    ### **Competitive Analysis**
    4. Develop a competitive analysis for two of your hypothetical company’s competitors.
    – Include the following components in the analysis:
    – Why you selected the two competitors.
    – The product or service offered by each competitor.
    – How it is similar or different to your product or service.
    – The reputation of each competitor.
    Your response in this section should be 3-4 paragraphs.
    ### **Social Media Analysis**
    5. Analyze the social media presence of each competitor.
    – The analysis should include platforms, types of content, the number of followers, and their customer reviews, including the company's response.
    Your answers in this section should be 3-4 paragraphs. In your analysis, use complete sentences and provide thoughtful explanations rather than just answering the questions briefly. _(Note: this section was started in the Week 2 Discussion. Review the feedback and provide a complete analysis here.)_
    ### **SWOT Analysis**
    6. Develop a written SWOT analysis explaining why you chose the SWOT elements you did and the importance of each SWOT element as it relates to marketing your product or service and the impact on the business and/or customer.
    – Strengths.
    – Strengths are internal and under your control.
    – Think about features and benefits to the customer.
    – Your answer should be 2 paragraphs.
    – Weaknesses.
    – Weaknesses are internal and under your control.
    – Your answer should be 2 paragraphs.
    – Opportunities.
    – Opportunities are external, happening outside your company, that you can take advantage of, such as new technology.
    – Your answer should be 2 paragraphs.
    – Threats.
    – Threats are external, happening outside your company, that will impact your business, such as new government policies or laws.
    – Your answer should be 2 paragraphs.
    From your analysis, bullet the three main strengths, weaknesses, opportunities, and threats for your company in the table provided in the Marketing Plan Template Part A.
    ### **Customer Analysis**
    7. Discuss 3 insights in regard to your hypothetical company’s customers, based on the following categories.
    – **Unmet Needs**
    – What challenges are customers facing with current industry offerings? Have customers attempted to solve these challenges themselves? If so, how?
    – In what part of the customer journey are there pain points? What are the severity and incidence of these pain points?
    – What do customers not like about current offerings? Why are they dissatisfied? Why are some customers changing brands or suppliers? Why are others leaving the category altogether?
    – **Customer Motivations**
    – Why was a certain offering chosen over another one?
    – What elements of the product/service do customers value most and dislike most?
    – What are the customers’ objectives when they use products and services in this category? What benefits are they really buying?
    – **Segmentation**
    – Do the customers fall into any logical groups based on needs, motivations, or characteristics?
    – Who are the biggest spending customers? The most profitable? The most attractive potential customers? How much could each segment grow?
    – Your answer should be 1-2 paragraphs per category (5-6 total).
    Provide at least two current (within 5 years) academic resources from the Strayer Library and/or outside sources. Note: Wikipedia and Web-based blogs do not qualify as credible resources. In-text citations are required when paraphrasing or quoting another source. Cite each source listed on your source page at least one time within your assignment.
    For help with research, writing, and citation, access the [library](https://library.strayer.edu/) or review [library guides](https://library.strayer.edu/marketing). For citing social media resources, refer to [How Do I Cite a Post From Social Media?](https://ask.library.strayer.edu/faq/333469)
    This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the [Library site](https://library.strayer.edu/sws) for all support. Check with your professor for any additional instructions.
    The specific course learning outcome associated with this assignment is:
    – Evaluate a company's goals, competition, needs, opportunities, strengths, and weaknesses based on its respective market.
    ## **Help Resources**
    – [SWOT Analysis Sample [PDF]](https://canvas.strayer.edu/courses/26100/files/16277386?wrap=1 "cf_MKT500__SWOT_sample.pdf") [Download SWOT Analysis Sample [PDF]](https://canvas.strayer.edu/courses/26100/files/16277386/download?download_frd=1)
    Week 4 Assignment – Marketing Plan Part A **Week 4 Assignment – Marketing Plan Part ACriteriaRatingsPts** Develop a Marketing Plan Summary for your hypothetical company. **18 to >16.2 ptsExemplary** Developed a Marketing Plan Summary for your hypothetical company. **16.2 to >12.6 ptsCompetent** Developed a Marketing Plan Summary for your hypothetical company, but the marketing summary lacks details and clarity. **12.6 ptsNeeds Improvement** Developed a Marketing Plan Summary for your hypothetical company, but did not include all the key components of the marketing summary. **12.6 to >0 ptsUnacceptable** Did not develop a Marketing Plan Summary for your hypothetical company./ 18 ptsDetermine the short-term goals (within one year) for your company and include the appropriate strategy to measure them. **27 to >24.3 ptsExemplary** Determined the short-term goals (within one year) for your company and included the appropriate strategy to measure them. **24.3 to >18.9 ptsCompetent** Determined the short-term goals (within one year) for your company and included the appropriate strategy to measure them, but the determination lacks details and clarity. **18.9 ptsNeeds Improvement** Determined the short-term goals (within one year) for your company and include the appropriate strategy to measure them, but the goals are incomplete and the measurement strategy is incorrect. **18.9 to >0 ptsUnacceptable** Did not determine the short-term goals (within one year) for your company, and did not include the appropriate strategy to measure them./ 27 ptsDetermine the long-term goals (within five years) for your company and include an appropriate strategy to measure them. **27 to >24.3 ptsExemplary** Determined the long-term goals (within five years) for your company and included an appropriate strategy to measure them. **24.3 to >18.9 ptsCompetent** Determined the long-term goals (within five years) for your company and include an appropriate strategy to measure them, but the determination lacks details and clarity. **18.9 ptsNeeds Improvement** Determined the long-term goals (within five years) for your company and include an appropriate strategy to measure them, but the goals are incomplete and the measurement strategy is incorrect. **18.9 to >0 ptsUnacceptable** Did not determine the long-term goals (within five years) for your company and did not include an appropriate strategy to measure them./ 27 ptsDevelop a competitive analysis for two of your hypothetical company’s competitors. **27 to >24.3 ptsExemplary** Developed a competitive analysis for two of your hypothetical company’s competitors. **24.3 to >18.9 ptsCompetent** Develop a competitive analysis for two of your hypothetical company’s competitors, but the analysis lacks details and clarity. **18.9 ptsNeeds Improvement** Developed a competitive analysis for two of your hypothetical company’s competitors, but the analysis is incomplete or incorrect. **18.9 to >0 ptsUnacceptable** Did not develop a competitive analysis for two of your hypothetical company’s competitors./ 27 ptsAnalyze the social media presence of each competitor. **18 to >16.2 ptsExemplary** Analyzed the social media presence of each competitor. **16.2 to >12.6 ptsCompetent** Analyzed the social media presence of each competitor, but the analysis lacks details and clarity. **12.6 ptsNeeds Improvement** Analyzed the social media presence of each competitor, but the analysis is incomplete or incorrect. **12.6 to >0 ptsUnacceptable** Did not analyze the social media presence of each competitor./ 18 ptsDevelop a written SWOT analysis explaining why you chose the SWOT elements you did and the importance of each SWOT element as it relates to marketing your product or service and the impact to the business and/or customer. **27 to >24.3 ptsExemplary** Developed a written SWOT analysis explaining why you chose the SWOT elements you did and the importance of each SWOT element as it relates to marketing your product or service and the impact to the business and/or customer. **24.3 to >18.9 ptsCompetent** Developed a written SWOT analysis explaining why you chose the SWOT elements you did and the importance of each SWOT element as it relates to marketing your product or service and the impact to the business and/or customer, but the analysis lacks details and clarity. **18.9 ptsNeeds Improvement** Developed a written SWOT analysis explaining why you chose the SWOT elements you did and the importance of each SWOT element as it relates to marketing your product or service and the impact to the business and/or customer, but the analysis is incomplete or incorrect. **18.9 to >0 ptsUnacceptable** Did not develop a written SWOT analysis explaining why you chose the SWOT elements you did and the importance of each SWOT element as it relates to marketing your product or service and the impact to the business and/or customer./ 27 ptsDiscuss three (3) insights in regard to your hypothetical company’s customers, based on the following categories. **18 to >16.2 ptsExemplary** Discussed three (3) insights in regard to your hypothetical company’s customers, based on the following categories. **16.2 to >12.6 ptsCompetent** Discussed two (2) insights in regard to your hypothetical company’s customers, based on the following categories. **12.6 ptsNeeds Improvement** Discussed one (1) insight in regard to your hypothetical company’s customers, based on the following categories. **12.6 to >0 ptsUnacceptable** Did not discuss three (3) insights in regard to your hypothetical company’s customers, based on the following categories./ 18 ptsInclude two required quality academic resources. **9 to >8.1 ptsExemplary** Included two required quality academic resources. **8.1 to >6.3 ptsCompetent** Included two academic resources, but the resources were not of a quality nature. **6.3 ptsNeeds Improvement** Included one quality academic resource. **6.3 to >0 ptsUnacceptable** Resources were not provided, or the resources were not of a quality nature./ 9 ptsDevelop the Marketing Plan – Part A that meets the required number of pages, is clear, includes appropriate writing mechanics, and follows SWS formatting requirements. **9 to >8.1 ptsExemplary** Writing meets the required number of pages, writing has very few spelling, punctuation, and grammatical errors, few fragments, comma splices, and run-ons. 0–2 errors present. **8.1 to >6.3 ptsCompetent** Writing meets the required number of pages, writing has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present. **6.3 ptsNeeds Improvement** Writing does not meet the required number of pages, writing has spelling, punctuation, and grammatical errors that are distracting in some places. 5–6 errors present. **6.3 to >0 ptsUnacceptable** Writing does not meet, or exceed the required number of pages, has spelling, punctuation, and grammatical errors, fragments, comma splices and run-ons that distract from the message. More than six errors present./ 9 ptsTotal Points: 0
    \
    cf_Wk4_PartA_Marketing_Plan_Template_Fall2025.docx](https://www.sweetstudy.com/files/cf-wk4-parta-marketing-plan-template-fall2025-docx "cf_Wk4_PartA_Marketing_Plan_Template_Fall2025.docx")

  • [Solved] Effective Communication

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    Executive Solution Overview

    ## **Effective Communication** **Case: A Problem in Communication** “Mark Chen supervises support staff for an online company that sells furniture over the Internet. Chen has always thought that he should expand his staff. When he was about to approach his boss with such a request, the economy slowe…

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    Assignment Prompt & Instructions

    ## **Effective Communication**
    **Case: A Problem in Communication**
    “Mark Chen supervises support staff for an online company that sells furniture over the Internet. Chen has always thought that he should expand his staff. When he was about to approach his boss with such a request, the economy slowed, and other areas of the company experienced layoffs. Thus, Chen’s plans for trying to add to his staff are on indefinite hold. Chen has noticed a troubling pattern of communication with his staff. Ordinarily, when he wants one of his staff members to work on a task, he emails the pertinent information to that person. For the last few months, his email requests have gone unheeded, and his subordinates comply with his requests only after he visits with them in person and gives them a specific deadline. Each time, they apologize for the delay but say that they are so overloaded with requests that they sometimes stop answering their phones. Unless someone asks for something more than once, they feel a request is not particularly urgent and can be put on hold. Chen thinks this situation is dysfunctional and could lead to serious problems in the near future. He realizes, however, that his subordinates have no way of prioritizing tasks, and that is why some very important projects were put on hold until he inquired about them. Knowing that he cannot add to his staff in the short term, Chen has come to you for advice. He wants to develop a system whereby his staff will provide some response to requests within 24 hours, will be able to prioritize tasks, identify their importance, and will not feel so overloaded that they ignore their boss’s requests and don’t answer their phones.”
    **Discussion Thread Prompt:** There is evidence that demonstrates effective communication can reduce organizational conflict and improve supervisor-subordinate relationships.  As Mark Chen's management consultant, in this case, recommended to him a strategic management solution for an ongoing communication problem by applying the management functions of planning, organizing, directing, and controlling. Your recommendation should emphasize an operational (not theoretical) communication solution showing how it would be implemented. Share your solution with your peers, supporting your recommendation with peer-reviewed literature, and state what the Bible says about planning, organizing, directing, and controlling. Do not restate the case or summarize it.
    Support thread with at least 2 citations from peer-reviewed journal articles without any quoted words. Be sure to include meaningful biblical integration for initial thread. Do not merely quote a Bible verse but explain its relevancy. Ask at least one meaningful question to extend the discussion.
    At least 1000 words.