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## _Killing Us Softly_ Worksheet

### Directions

Follow the directions carefully for each part. Complete each of the
**boxes** across the
**5 parts**.

### Preparation

If you haven’t already, before completing the worksheet for this assignment, watch
_Killing Us Softly 4: Advertising's Image of Women_ from this week’s studies.

### Part 1: Connecting Concepts

Scoring Criterion: Describe the effects of culture, ethnicity, and diversity on the human experience.

Purpose: To identify related pieces of information in two (2) different sources. Then put the two (2) pieces together to create a stronger paragraph.

Directions: Read the prompts and fill in all blocks in both tables.

| | |
| — | — |
| **Directions** | **Your Response** |
| **A.** **Find** where your textbook explains <br>**how stereotypes are expressed in media** in Chapter 3, and their effects (hint: start at page 55). <br>**Quote**(copy the <br>**exact** sentence or phrase) from the book and put quotation marks around it. After the quotation, <br>**add a proper APA in-text citation with the page number**, like this: (Blaine & Brenchley, 2020, p. #)<br>**Example:** “The quoted sentence here” (Blaine & Brenchley, 2020, p. #).<br>**Remember**:<br> <br>· Replace the <br>**#** with the correct page number.<br> <br>· The citation goes right after the quotation mark, before the period. | |
| **B. Watch** the film <br>_Killing Us Softly_ (and review the transcript found on <br>[this link](https://media.capella.edu/CourseMedia/PSYC3540element23124/wrapper.asp) to the video) to <br>**find a direct quote** that shows <br>**how media stereotypes affect people**. <br> <br>**Copy the exact sentence or phrase** from the film and put quotation marks around it. After the closing quotation mark, add this citation at the end: (Kilbourne, 2010). <br>**Example:** “The quoted sentence here” (Kilbourne, 2010).<br>**Then, in 1–2 sentences, explain why you think this quote is important**.<br>**Response starter:**<br>“The quoted sentence here” (Kilbourne, 2010). This quote is important because it shows… | |
| **C. Compare and Contrast** the direct quotes from the film used above to the direct quote from the textbook you provided earlier.<br>**Explain** one (1) way they are <br>**similar** and one (1) way they are <br>**different.**<br>**Next, describe** what these pieces of evidence together tell us about how stereotypes in media can affect culture, ethnicity, or human diversity.<br> <br>**An example of how you might start this:**<br>“Both the film and the textbook show that stereotypes can form when ____. However, they differ because ____.” | |

#### Putting It Together

Directions: Using the information you gathered above, put together a paragraph.

Main Idea for Your Paragraph:

| | |
| — | — |
| **Directions** | **Your Response** |
| **D. Review** your three (3) responses listed above (A–C) in the <br>_Part 1_ Connecting Concepts table. <br> <br>**Write one (1) sentence that states a Main Idea that ties all three items together.** **Remember:** Keep it short and clear—<br>**only one (1) sentence** that covers all three items. | |

Paragraph Using the MEAL Plan.

| | |
| — | — |
| **Directions** | **Your Response** |
| Now it’s time to bring your work together. <br>**Create one (1) paragraph** by putting the sentences you already wrote in <br>**this order (D, A, B, C)**:<br> <br>· Start with your <br>**Main Idea sentence** (D).<br> <br>· Add your <br>**APA-cited textbook quote** (A).<br> <br>· Include your <br>**APA-cited film quote** and <br>**sentence** (B).<br> <br>· Finish with your <br>**analysis comparing and contrasting** the textbook and film (C).<br> <br>**Note:** Your paragraph should be written as one smooth, scholarly paragraph—not as separate bullet points. <br>**Use transition words** (for example: <br>_also, in contrast, together,_ etc.) so the paragraph flows smoothly and explains the effects of <br>**stereotypes in media** on people. | |

**Part 2: Thinking Errors**
Scoring Criterion: Describe the relationship between common fallacies in thinking and inaccurate conclusions.

Purpose: To build critical thinking skills.

Directions: Read the prompts and fill in all blocks in both tables.

| | |
| — | — |
| **Directions** | **Your Response** |
| **A.** **Go** to the Capella webpage on <br>**_Sociocentric Thinking_** (<br>[this link](https://campus.capella.edu/critical-thinking/qualities-of-the-thinker/egocentric-and-sociocentric-thinking/sociocentric-thinking) will open when logged into Campus, you may need to click more than once ).<br>**Find the statement(s) that explains what sociocentric thinking is and how it affects critical thinking**. <br>**Quote** (copy the exact sentence or phrase) and put quotation marks around it. After the quotation, <br>**add this citation**: (Capella University, n.d.).<br>**Example**: “The quoted sentence here” (Capella University, n.d.). | |
| **B.**<br>**Watch** the film <br>_Killing Us Softly_ (and review the transcript (on <br>[this link](https://media.capella.edu/CourseMedia/PSYC3540element23124/wrapper.asp)). <br>**Find** a part that explains <br>**the social assumptions behind how women are portrayed in advertising**.<br>**Quote**(copy the exact sentence) <br>OR **summarize** (explain it in your own words) what the film shares, using this citation at the end: (Kilbourne, 2010) . <br>**Quote example**: “The quoted sentence here” (Kilbourne, 2010).<br>**Summary example:** The film discussed a concept this way (Kilbourne, 2010).<br>**Next, explain why you think this point is important in 1-2 sentences.**<br>**Response starters:**<br>“The quoted sentence here” (Kilbourne, 2010). This is important because it shows ….<br> <br>**OR**<br>The film talked about the concept this way (Kilbourne, 2010). This is important because it shows …. | |
| **C. Compare and contrast** the quote on <br>**sociocentric thinking** that you found to your film quote (or summary) that focused on <br>**social assumptions** in advertising. <br>**Explain** one (1) way they are<br>**similar** and one (1) way they are<br>**different.** Then,<br>**describe what these pieces of evidence together tell us about how stereotypes in media can affect culture, ethnicity, or human diversity.**<br>**An example of how you might start this:**<br>“Both the Capella webpage and the film show that stereotypes in media affect thinking ____. However, they differ because ____.”<br> <br>**Note:** Use terminology from your webpage quote, and APA citations from your two sources to support your scholarly writing. | |

**Putting It Together**
Directions: Using the information you gathered above, put together a paragraph.

Main Idea for Your Paragraph:

| | |
| — | — |
| **Directions** | **Your Response** |
| **D. Review** your three (3) responses listed above (A–C) in the <br>_Part 2_ Connecting Concepts table. <br> <br>**Write one (1) sentence that states a Main Idea that ties all three items together.** **Remember:**<br>· Your sentence should cover all three items, not just one.<br>· Keep it short and clear—<br>**only one (1) sentence**. | |

Paragraph Using the MEAL Plan.

| | |
| — | — |
| **Directions** | **Your Response** |
| Now it’s time to bring your work together. <br>**Create one (1) paragraph** by putting the sentences you already wrote in <br>**this order (D, A, B, C)**:<br> <br>· Start with your <br>**Main Idea sentence** (D).<br> <br>· Add your <br>**APA-cited webpage quote** (A).<br> <br>· Include your <br>**APA-cited film quote** **or Summary** and sentence (B).<br> <br>· Finish with your <br>**analysis comparing and contrasting** the textbook and film (C).<br> <br>**Note:** Your paragraph should be written as one smooth, scholarly paragraph—not as separate bullet points. <br>**Use transition words** (for example: <br>_also, in contrast, together,_ etc.) so the paragraph flows smoothly and explains how <br>**social assumptions** in media and <br>**sociocentric thinking** affect people. | |

**Part 3: Self-Reflection**
Scoring Criterion: Describe the potential for prejudice and discrimination in oneself and others.

Preparation: Compete an Implicit Association Test using this link
[https://implicit.harvard.edu/implicit/takeatest.html](https://implicit.harvard.edu/implicit/takeatest.html)

Purpose: To gain a deeper understanding of ourselves.

Directions: Read the prompts and fill in all blocks in the table below.

| | |
| — | — |
| **Directions** | **Your Response** |
| **Complete one (1)** Implicit Association Test (<br>[linked here](https://implicit.harvard.edu/implicit/takeatest.html)): <br> <br>· <br>**Share** the name of the <br>_specific_ Implicit Association Test (IAT) you took.<br> <br>· <br>**Describe** what your experience was like during the test in one (1) or two (2) sentences. <br> <br>· <br>**Describe,** in one (1) or two (2) sentences, how you feel the Implicit Association Test and the output explaining your specific IAT results can be helpful (or unhelpful) in identifying one’s potential for <br>**prejudice** or <br>**discrimination**. <br> <br>**Note:** Use terminology from your textbook quote, and APA citations to support your scholarly writing. | |
| Describe how there is potential for <br>**prejudice** and<br>**discrimination** in all of us <br>**using specific examples**. <br> <br>You can use examples from your own life, the textbook, or the video <br>_Killing Us Softly._ Support your example with terminology from the textbook to support your writing. | |

### Part 4: Bias and Communication

Scoring Criterion: Describe the relationship between culture, value, bias and misunderstandings in communication.

Purpose: Use the information you’ve learned to help improve communication skills.

Directions: Read the prompts and fill in all blocks in the table below.

| | |
| — | — |
| **Directions** | **Your Response** |
| 1. <br>**Quote**(copy the exact sentence or phrase and put quotation marks around it) your textbook’s explanation of the<br>**effects of stereotypes on communication.**<br>**Cite** your source with the page number where you found the quote using this citation: (Blaine & Brenchley, 2020, p. #). <br> <br>**Example:** “The quoted sentence here” (Blaine & Brenchley, 2020, p. #). | |
| 2. <br>**Describe** a detailed example of communication between diverse people from your life, or from the media, where stereotypes may have been a <br>**biasing** influence that led to <br>**misunderstanding** in the interaction.<br>**Note:** Use terminology from your textbook to support your scholarly writing. | |
| 3. <br>**Compare and contrast** the textbook’s quote (#1 above) to the example you provided (#2 above) <br>**in two (2) or three (3) sentences**. <br>**Explain** how these <br>**two (2) pieces of evidence** help us <br>**understand how communication** across culture, ethnicity, or human <br>**diversity is vulnerable** to <br>**bias** and <br>**misunderstanding.** **An example of how you might start this:**<br>The textbook quote highlighted bias and misunderstanding when stated “this quoted information” (Blaine & Brenchley, 2020, p #). This is similar to my example of biased communication where I wrote about____. However, they differ because ____. | |

**Part 5: Diversity and Careers**
Scoring Criterion: Describe the importance of working effectively in diverse work environments.

Preparation: Find a job opening that interests you.

Purpose: Connect course content to workplace skills.

Directions: Read the prompts and fill in all blocks in the table below.

| | |
| — | — |
| **Directions** | **Your Response** |
| **Job Research Activity**<br>Even if you are already employed, or are not currently seeking a job, research a <br>**current job opening** **in the psychology field** that interests you. <br>Be sure to include all of the following in your response:<br> <br>1. <br>**Job Title** – List the title of the position.<br> <br>2. <br>**Position Description** – Copy and paste a direct quote from the posting that explains the job duties (don’t worry about citing this).<br> <br>3. <br>**Link/URL** – Provide a link to the posting that is <br>**working and/or can be copied and pasted into a web browser**.<br> <br>4. <br>**Populations Statement** – If the posting mentions diversity, working with diverse populations, or being an Equal Opportunity/EOE employer, copy that portion of the posting as a direct quote.<br> <br>· If the posting does <br>**not** mention this, explain in 1–2 sentences whether you think this might affect potential applicants. | |
| **Reflect** on the job posting you found above: <br> <br>· <br>**Share** your thoughts on why this position is a good fit for you and your professional goals in two (2) or three (3) sentences. <br> <br>· Also <br>**describe** the importance of being prepared to work effectively in diverse work environments, even if a position doesn’t explicitly mention that expectation. | |

**References**

**Blaine, B. E., & Brenchley, K.J. M. (2020).  _Understanding the psychology of diversity_ (4th ed.). Sage.** **Capella University. (n.d.). _Sociocentric thinking_. https://campus.capella.edu/critical-thinking/qualities-of-the-thinker/egocentric-and-sociocentric-thinking/sociocentric-thinking** **Kilbourne (Producer). (2010). _Killing us softly 4: Advertising’s image of women_[Video].****1 1 **image1.emf****

**## assessment2.alexandraswabyechagarruga.docx**

**Remove or Replace: Header Is Not Doc Title**


## _Killing Us Softly_ Worksheet

### Directions

Follow the directions carefully for each part. Complete each of the
**boxes** across the
**5 parts**.

### Preparation

If you haven’t already, before completing the worksheet for this assignment, watch
_Killing Us Softly 4: Advertising's Image of Women_ from this week’s studies.

### Part 1: Connecting Concepts

Scoring Criterion: Describe the effects of culture, ethnicity, and diversity on the human experience.

Purpose: To identify related pieces of information in two (2) different sources. Then put the two (2) pieces together to create a stronger paragraph.

Directions: Read the prompts and fill in all blocks in both tables.

| | |
| — | — |
| **Directions** | **Your Response** |
| **A.** **Find** where your textbook explains <br>**how stereotypes are expressed in media** in Chapter 3, and their effects (hint: start at page 55). <br>**Quote**(copy the <br>**exact** sentence or phrase) from the book and put quotation marks around it. After the quotation, <br>**add a proper APA in-text citation with the page number**, like this: (Blaine & Brenchley, 2020, p. #)<br>**Example:** “The quoted sentence here” (Blaine & Brenchley, 2020, p. #).<br>**Remember**:<br> <br>· Replace the <br>**#** with the correct page number.<br> <br>· The citation goes right after the quotation mark, before the period. | |
| **B. Watch** the film <br>_Killing Us Softly_ (and review the transcript found on <br>[this link](https://media.capella.edu/CourseMedia/PSYC3540element23124/wrapper.asp) to the video) to <br>**find a direct quote** that shows <br>**how media stereotypes affect people**. <br> <br>**Copy the exact sentence or phrase** from the film and put quotation marks around it. After the closing quotation mark, add this citation at the end: (Kilbourne, 2010). <br>**Example:** “The quoted sentence here” (Kilbourne, 2010).<br>**Then, in 1–2 sentences, explain why you think this quote is important**.<br>**Response starter:**<br>“The quoted sentence here” (Kilbourne, 2010). This quote is important because it shows… | |
| **C. Compare and Contrast** the direct quotes from the film used above to the direct quote from the textbook you provided earlier.<br>**Explain** one (1) way they are <br>**similar** and one (1) way they are <br>**different.**<br>**Next, describe** what these pieces of evidence together tell us about how stereotypes in media can affect culture, ethnicity, or human diversity.<br> <br>**An example of how you might start this:**<br>“Both the film and the textbook show that stereotypes can form when ____. However, they differ because ____.” | |

#### Putting It Together

Directions: Using the information you gathered above, put together a paragraph.

Main Idea for Your Paragraph:

| | |
| — | — |
| **Directions** | **Your Response** |
| **D. Review** your three (3) responses listed above (A–C) in the <br>_Part 1_ Connecting Concepts table. <br> <br>**Write one (1) sentence that states a Main Idea that ties all three items together.** **Remember:** Keep it short and clear—<br>**only one (1) sentence** that covers all three items. | |

Paragraph Using the MEAL Plan.

| | |
| — | — |
| **Directions** | **Your Response** |
| Now it’s time to bring your work together. <br>**Create one (1) paragraph** by putting the sentences you already wrote in <br>**this order (D, A, B, C)**:<br> <br>· Start with your <br>**Main Idea sentence** (D).<br> <br>· Add your <br>**APA-cited textbook quote** (A).<br> <br>· Include your <br>**APA-cited film quote** and <br>**sentence** (B).<br> <br>· Finish with your <br>**analysis comparing and contrasting** the textbook and film (C).<br> <br>**Note:** Your paragraph should be written as one smooth, scholarly paragraph—not as separate bullet points. <br>**Use transition words** (for example: <br>_also, in contrast, together,_ etc.) so the paragraph flows smoothly and explains the effects of <br>**stereotypes in media** on people. | |

**Part 2: Thinking Errors**
Scoring Criterion: Describe the relationship between common fallacies in thinking and inaccurate conclusions.

Purpose: To build critical thinking skills.

Directions: Read the prompts and fill in all blocks in both tables.

| | |
| — | — |
| **Directions** | **Your Response** |
| **A.** **Go** to the Capella webpage on <br>**_Sociocentric Thinking_** (<br>[this link](https://campus.capella.edu/critical-thinking/qualities-of-the-thinker/egocentric-and-sociocentric-thinking/sociocentric-thinking) will open when logged into Campus, you may need to click more than once ).<br>**Find the statement(s) that explains what sociocentric thinking is and how it affects critical thinking**. <br>**Quote** (copy the exact sentence or phrase) and put quotation marks around it. After the quotation, <br>**add this citation**: (Capella University, n.d.).<br>**Example**: “The quoted sentence here” (Capella University, n.d.). | |
| **B.**<br>**Watch** the film <br>_Killing Us Softly_ (and review the transcript (on <br>[this link](https://media.capella.edu/CourseMedia/PSYC3540element23124/wrapper.asp)). <br>**Find** a part that explains <br>**the social assumptions behind how women are portrayed in advertising**.<br>**Quote**(copy the exact sentence) <br>OR **summarize** (explain it in your own words) what the film shares, using this citation at the end: (Kilbourne, 2010) . <br>**Quote example**: “The quoted sentence here” (Kilbourne, 2010).<br>**Summary example:** The film discussed a concept this way (Kilbourne, 2010).<br>**Next, explain why you think this point is important in 1-2 sentences.**<br>**Response starters:**<br>“The quoted sentence here” (Kilbourne, 2010). This is important because it shows ….<br> <br>**OR**<br>The film talked about the concept this way (Kilbourne, 2010). This is important because it shows …. | |
| **C. Compare and contrast** the quote on <br>**sociocentric thinking** that you found to your film quote (or summary) that focused on <br>**social assumptions** in advertising. <br>**Explain** one (1) way they are<br>**similar** and one (1) way they are<br>**different.** Then,<br>**describe what these pieces of evidence together tell us about how stereotypes in media can affect culture, ethnicity, or human diversity.**<br>**An example of how you might start this:**<br>“Both the Capella webpage and the film show that stereotypes in media affect thinking ____. However, they differ because ____.”<br> <br>**Note:** Use terminology from your webpage quote, and APA citations from your two sources to support your scholarly writing. | |

**Putting It Together**
Directions: Using the information you gathered above, put together a paragraph.

Main Idea for Your Paragraph:

| | |
| — | — |
| **Directions** | **Your Response** |
| **D. Review** your three (3) responses listed above (A–C) in the <br>_Part 2_ Connecting Concepts table. <br> <br>**Write one (1) sentence that states a Main Idea that ties all three items together.** **Remember:**<br>· Your sentence should cover all three items, not just one.<br>· Keep it short and clear—<br>**only one (1) sentence**. | |

Paragraph Using the MEAL Plan.

| | |
| — | — |
| **Directions** | **Your Response** |
| Now it’s time to bring your work together. <br>**Create one (1) paragraph** by putting the sentences you already wrote in <br>**this order (D, A, B, C)**:<br> <br>· Start with your <br>**Main Idea sentence** (D).<br> <br>· Add your <br>**APA-cited webpage quote** (A).<br> <br>· Include your <br>**APA-cited film quote** **or Summary** and sentence (B).<br> <br>· Finish with your <br>**analysis comparing and contrasting** the textbook and film (C).<br> <br>**Note:** Your paragraph should be written as one smooth, scholarly paragraph—not as separate bullet points. <br>**Use transition words** (for example: <br>_also, in contrast, together,_ etc.) so the paragraph flows smoothly and explains how <br>**social assumptions** in media and <br>**sociocentric thinking** affect people. | |

**Part 3: Self-Reflection**
Scoring Criterion: Describe the potential for prejudice and discrimination in oneself and others.

Preparation: Compete an Implicit Association Test using this link
[https://implicit.harvard.edu/implicit/takeatest.html](https://implicit.harvard.edu/implicit/takeatest.html)

Purpose: To gain a deeper understanding of ourselves.

Directions: Read the prompts and fill in all blocks in the table below.

| | |
| — | — |
| **Directions** | **Your Response** |
| **Complete one (1)** Implicit Association Test (<br>[linked here](https://implicit.harvard.edu/implicit/takeatest.html)): <br> <br>· <br>**Share** the name of the <br>_specific_ Implicit Association Test (IAT) you took.<br> <br>· <br>**Describe** what your experience was like during the test in one (1) or two (2) sentences. <br> <br>· <br>**Describe,** in one (1) or two (2) sentences, how you feel the Implicit Association Test and the output explaining your specific IAT results can be helpful (or unhelpful) in identifying one’s potential for <br>**prejudice** or <br>**discrimination**. <br> <br>**Note:** Use terminology from your textbook quote, and APA citations to support your scholarly writing. | |
| Describe how there is potential for <br>**prejudice** and<br>**discrimination** in all of us <br>**using specific examples**. <br> <br>You can use examples from your own life, the textbook, or the video <br>_Killing Us Softly._ Support your example with terminology from the textbook to support your writing. | |

### Part 4: Bias and Communication

Scoring Criterion: Describe the relationship between culture, value, bias and misunderstandings in communication.

Purpose: Use the information you’ve learned to help improve communication skills.

Directions: Read the prompts and fill in all blocks in the table below.

| | |
| — | — |
| **Directions** | **Your Response** |
| 1. <br>**Quote**(copy the exact sentence or phrase and put quotation marks around it) your textbook’s explanation of the<br>**effects of stereotypes on communication.**<br>**Cite** your source with the page number where you found the quote using this citation: (Blaine & Brenchley, 2020, p. #). <br> <br>**Example:** “The quoted sentence here” (Blaine & Brenchley, 2020, p. #). | |
| 2. <br>**Describe** a detailed example of communication between diverse people from your life, or from the media, where stereotypes may have been a <br>**biasing** influence that led to <br>**misunderstanding** in the interaction.<br>**Note:** Use terminology from your textbook to support your scholarly writing. | |
| 3. <br>**Compare and contrast** the textbook’s quote (#1 above) to the example you provided (#2 above) <br>**in two (2) or three (3) sentences**. <br>**Explain** how these <br>**two (2) pieces of evidence** help us <br>**understand how communication** across culture, ethnicity, or human <br>**diversity is vulnerable** to <br>**bias** and <br>**misunderstanding.** **An example of how you might start this:**<br>The textbook quote highlighted bias and misunderstanding when stated “this quoted information” (Blaine & Brenchley, 2020, p #). This is similar to my example of biased communication where I wrote about____. However, they differ because ____. | |

**Part 5: Diversity and Careers**
Scoring Criterion: Describe the importance of working effectively in diverse work environments.

Preparation: Find a job opening that interests you.

Purpose: Connect course content to workplace skills.

Directions: Read the prompts and fill in all blocks in the table below.

| | |
| — | — |
| **Directions** | **Your Response** |
| **Job Research Activity**<br>Even if you are already employed, or are not currently seeking a job, research a <br>**current job opening** **in the psychology field** that interests you. <br>Be sure to include all of the following in your response:<br> <br>1. <br>**Job Title** – List the title of the position.<br> <br>2. <br>**Position Description** – Copy and paste a direct quote from the posting that explains the job duties (don’t worry about citing this).<br> <br>3. <br>**Link/URL** – Provide a link to the posting that is <br>**working and/or can be copied and pasted into a web browser**.<br> <br>4. <br>**Populations Statement** – If the posting mentions diversity, working with diverse populations, or being an Equal Opportunity/EOE employer, copy that portion of the posting as a direct quote.<br> <br>· If the posting does <br>**not** mention this, explain in 1–2 sentences whether you think this might affect potential applicants. | |
| **Reflect** on the job posting you found above: <br> <br>· <br>**Share** your thoughts on why this position is a good fit for you and your professional goals in two (2) or three (3) sentences. <br> <br>· Also <br>**describe** the importance of being prepared to work effectively in diverse work environments, even if a position doesn’t explicitly mention that expectation. | |

**References**

**Blaine, B. E., & Brenchley, K.J. M. (2020).  _Understanding the psychology of diversity_ (4th ed.). Sage.** **Capella University. (n.d.). _Sociocentric thinking_. https://campus.capella.edu/critical-thinking/qualities-of-the-thinker/egocentric-and-sociocentric-thinking/sociocentric-thinking** **Kilbourne (Producer). (2010). _Killing us softly 4: Advertising’s image of women_[Video].****1 1 **image1.emf****