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[>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics) During December of 2018 Payless ShoeSource held a fake advertising campaign by inviting influencers in high fashion to attend the grand opening of "Palessi" – a high end shoe store selling shoes for $200-$650 (s…
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[>Economics homework help](https://www.sweetstudy.com/fields/business-finance-economics)
During December of 2018 Payless ShoeSource held a fake advertising campaign by inviting influencers in high fashion to attend the grand opening of "Palessi" – a high end shoe store selling shoes for $200-$650 (shoes from Payless ShoeSource [PSS] shoes that originally sell for $19-$39). Palessi's grand opening was held in Santa Monica, CA and PSS invited influencers (and paid them a stipend) to attend a grand opening which included a red carpet, champagne toasts, a Palessi Instagram account, a website and more. Review the video and news article.
https://www.youtube.com/watch?v=LPLWTT3ZVMo
https://www.foxnews.com/lifestyle/fake-payless-luxury-shoe-brand-palessi-fooled-buyers-in-chic-pop-up-event
After watching the video and reviewing Palessi news, comment on the following topic: What did you "takeaway" about sales, re-branding and quality perception from the Payless ShoeSource experiment? Meaning what are your thoughts on consumer behavior? Does branding pertain more to how a product is made or the service attached to it or the Sales, Advertising and related marketing campaign efforts? Or does branding have a more well-rounded holistic approach. Comment on your thoughts: Write two paragraphs here in the space provided (you may write more).
– 2 years ago
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