Tag: Essay & Composition

  • [Solved] Discussion 1

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    For your main post, please review the following video on creating an APA-formatted, and follow the instructions as you create your own APA skeleton. Next, post a response and provide an indication as to how helpful this video was in assisting you in creating the document in proper APA format and ATT…

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    Assignment Prompt & Instructions

    For your main post, please review the following video on creating an APA-formatted, and follow the instructions as you create your own APA skeleton. Next, post a response and provide an indication as to how helpful this video was in assisting you in creating the document in proper APA format and ATTACH your document for your peers to review. (150-200 words required).

    English Composition II

    Norton Field Guide to Writing w/Readings + Digital Registration Card 5E Bullock & Goggin WW Norton

    Little Seagull Handbook 3E 2016 Bullock, Brody & Weinberg

    [https://www.youtube.com/watch?v=a9hXY1xiZjo](https://www.youtube.com/watch?v=a9hXY1xiZjo)

    – 2 years ago

  • [Solved] TSSS

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    READ THE ATTACHMENT!!! – 2 years ago **files (5)** – ## INTRODUCTION.docx – ## Rubric.docx – ## 30PAGES.docx – ## ExperientialLearningIntroPresentation.pdf – ## WoltersKluwer-ProjectSummary.docx **## INTRODUCTION.docx** INTRODUCTION Purpose: Map out a clinical patient’s symptoms and other data to ma…

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    Assignment Prompt & Instructions

    READ THE ATTACHMENT!!!

    – 2 years ago

    **files (5)**

    – ## INTRODUCTION.docx

    – ## Rubric.docx

    – ## 30PAGES.docx

    – ## ExperientialLearningIntroPresentation.pdf

    – ## WoltersKluwer-ProjectSummary.docx

    **## INTRODUCTION.docx**

    INTRODUCTION

    Purpose:

    Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications. This patient should be from your previous assignment: Psychiatric Evaluation.

    A major component of the role of the PMHNP is medication assessment and management. Initially, most students and newly graduated NPs find this to be quite challenging, even overwhelming.  Once you are experienced, this task will be become more automatic, occurring multiple times a day based on evidence, literature, trends, laboratory values, patient preference, and prior history, as well as your preference. You must be proficient in correct DSM-5 diagnosis/differential diagnosis, psychopharmacology, symptoms, side effects, and proper medical management including laboratory values to check and monitor and patient education.

    Do not simply copy what your preceptor or other prescriber wrote for medication. Make a plan for what you decide the patient should be taking and provide the rationale.

    Complete a psychopharmacology map indicating what the patient is currently prescribed and what you recommend going forward as the psychiatric-mental health nurse practitioner treating the patient. (use the same patient from Part I- Psychiatric History)

    Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications.

    Submission to be in essay format using the topics:

    1 Major DSM-V diagnosis.
    2 Differentials.
    Symptoms to target.
    Medications.
    Rationale for medication decisions.
    Possible side effects.
    Medical interventions/labs.

    The psychopharmacology map is a plan of care, not a snapshot.
    Discuss potential titrations of medications and also possible assessments, such as lab work.

    This should be 11 pages , not including title page and reference page.

    Each assignment this semester should be on a unique patient. This patient should be documented in Typhon. Provide patient Typhon Identification number in assignment.

    **## Rubric.docx**

    Rubric

    **A1:MARKETING OBJECTIVE AND PLAN OF ACTION**

    **Competent**

    The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.

    **A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE**

    **Competent**

    The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.

    **A2:CONCEPTS UTILIZED**

    **Competent**

    The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.

    **B1:SKILLS TO SUPPORT PROJECT**

    **Competent**

    The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.

    **B2a:KEY STRENGTHS**

    **Competent**

    The reflective essay logically explains 2 strengths used in navigating the marketing project.

    **B2b:AREA FOR IMPROVEMENT**

    **Competent**

    The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.

    **B3:LEARNING EXPERIENCES**

    **Competent**

    The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.

    **C:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **D:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.

    **## 30PAGES.docx**

    30 PAGES

    Introduction

    For this task, you will demonstrate the competencies learned throughout your Marketing training.

    You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client's marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.

    Requirements

    Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation.

    **Microsoft Files Note:**
    Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file.

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    A.  Describe your assigned marketing project by doing the following:

    1.  Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.

    a.  Explain why the proposed plan of action aligns with the company’s marketing objective.

    2.  Describe
    **two** marketing concepts used to support the proposed plan of action.

    B.  Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:

    1.  Explain how you managed
    _each_ of the following skills to support the marketing project, including specific processes used for
    _each_:

    •   effective communication

    •   collaboration

    •   strategic decision-making

    •   time management

    •   project management

    2.  Reflect on your skills used during the marketing project by completing the following:

    a.  Explain
    **two** of your strengths in navigating this marketing project.

    b.  Discuss
    **one** improvement area that would have changed your approach to the marketing project.

    3.  Discuss
    **two** learning experiences from working on this marketing project and how
    _each_ applies to your professional career path.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## ExperientialLearningIntroPresentation.pdf**

    WK PMO –
    Career
    Mapping and
    Recruitment
    Project

    Sarina Huber
    Terri Zdrojewski

    January 14, 2025

    Wolters Kluwer on a page

    2

    Tagline

    When you have to be right

    Purpose

    Our purpose is to help professionals deliver
    deep impact when it matters most

    46%
    54%

    Gender diversity

    Serving customers in

    180+
    countries. Operations in
    40+ countries (HQ in
    Netherlands)

    21,400+
    employees worldwide

    €5.6
    billion revenuesof Fortune 500

    companies are served
    by Wolters Kluwer

    93%

    Male Female

    2023 Full-Year Results

    One portfolio of solutions

    3

    Tax & Accounting

    CCH Axcess
    CCH ProSystem fx

    CCH Axcess Engagement
    CCH Axcess Workflow
    CCH AnswerConnect

    CCH iFirm
    A3 Software

    ADDISON
    Genya

    Twinfield

    Health

    UpToDate
    Medi-Span

    Sentri7
    Simplifi+

    Ovid
    Lippincott

    Finance & Corporate
    Compliance

    CT Corporation
    ComplianceOne

    Expere
    eOriginal

    GainsKeeper
    Lien Solutions

    Legal &
    Regulatory

    VitalLaw
    LEX
    ONE

    Navigator
    Schulinck
    Passport

    TyMetrix 360°
    Legisway

    Kleos

    Corporate
    Performance &

    Environmental, Social
    and Governance

    Enablon
    CCH Tagetik
    TeamMate
    OneSumX

    Putting our values into action

    4

    Aim high
    and deliver

    We’re responsible for
    the right results

    Focus on
    customer
    success

    Customers are at the center
    of everything we do

    Make it
    Better

    We’re committed to continuous
    improvement and innovation

    Win as
    a team

    We’re stronger together

    • Our team consists of 20+ seasoned Program and
    Project Management Professionals assisting
    Wolters Kluwer Tax & Accounting in delivering
    some of the largest, strategic, high-value
    initiatives

    • Our PMO supports all North American-facing
    Business Units and Functional Support
    organizations

    • Our PMO team has an average of over 15 years of
    experience at Wolters Kluwer, with many team
    members exceeding 20 years of industry
    experience.

    • Our current focus is on attracting early-career
    Project Managers and supporting their
    professional growth.

    Tax & Accounting PMO Overview

    5

    Career Mapping

    6

    Define the distinct roles and responsibilities of a Program
    Manager, Project Manager, and Project Coordinator while
    highlighting the subtle differences between them.

    Outline the necessary skills and experience and describe
    potential pathways for career progression within these roles.

    Consider how these roles and experiences could support an
    individual transitioning into a leadership position.

    How can we effectively promote our career path progression to
    attract top talent, both internally and externally?

    A blue circle with a white play button

    Description automatically generated

    A blue circle with a white letter f in it

    Description automatically generated

    A blue and white logo

    Description automatically generated

    A blue circle with white letters on it

    Description automatically generated

    A blue circle with white x in it

    Description automatically generated

    Thank you

    Q&A

    [https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)

    [https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)

    [https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)

    [https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)

    [https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)

    – Slide 1: WK PMO – Career Mapping and Recruitment Project
    – Slide 2: Wolters Kluwer on a page
    – Slide 3: One portfolio of solutions
    – Slide 4: Putting our values into action
    – Slide 5: Tax & Accounting PMO Overview
    – Slide 6: Career Mapping
    – Slide 7: Thank you

    **## WoltersKluwer-ProjectSummary.docx**

    Wolters Kluwer – Project Summary

    | | | | |
    | — | — | — | — |
    | **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
    | **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
    | **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

    organization.

    3. Content Asset Concepts

    ·
    _Visuals_: Infographics on career paths and industry stats.

    ·
    _Promotional Materials_: Digital brochures and targeted social media posts.

    4. Metrics & Evaluation

    ·
    _KPIs_: Recommend engagement, reach, and application metrics.

    ## MS in Marketing with a Marketing Analytics Specialization Track

    The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

    The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

    ## Marketing Analytics Framework

    1.
    **Market Research**

    ·
    _Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

    ·
    _Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

    ## 2. Communication Strategy

    ·
    _Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

    ·
    _Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

    ## 3. Content Asset Concepts

    ·
    _Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

    ## 4. Metrics & Evaluation

    ·
    _KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

    ·
    _Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

    **## WoltersKluwer-ProjectSummary.docx**

    Wolters Kluwer – Project Summary

    | | | | |
    | — | — | — | — |
    | **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
    | **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
    | **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

    organization.

    3. Content Asset Concepts

    ·
    _Visuals_: Infographics on career paths and industry stats.

    ·
    _Promotional Materials_: Digital brochures and targeted social media posts.

    4. Metrics & Evaluation

    ·
    _KPIs_: Recommend engagement, reach, and application metrics.

    ## MS in Marketing with a Marketing Analytics Specialization Track

    The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

    The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

    ## Marketing Analytics Framework

    1.
    **Market Research**

    ·
    _Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

    ·
    _Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

    ## 2. Communication Strategy

    ·
    _Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

    ·
    _Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

    ## 3. Content Asset Concepts

    ·
    _Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

    ## 4. Metrics & Evaluation

    ·
    _KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

    ·
    _Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

    **## INTRODUCTION.docx**

    INTRODUCTION

    Purpose:

    Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications. This patient should be from your previous assignment: Psychiatric Evaluation.

    A major component of the role of the PMHNP is medication assessment and management. Initially, most students and newly graduated NPs find this to be quite challenging, even overwhelming.  Once you are experienced, this task will be become more automatic, occurring multiple times a day based on evidence, literature, trends, laboratory values, patient preference, and prior history, as well as your preference. You must be proficient in correct DSM-5 diagnosis/differential diagnosis, psychopharmacology, symptoms, side effects, and proper medical management including laboratory values to check and monitor and patient education.

    Do not simply copy what your preceptor or other prescriber wrote for medication. Make a plan for what you decide the patient should be taking and provide the rationale.

    Complete a psychopharmacology map indicating what the patient is currently prescribed and what you recommend going forward as the psychiatric-mental health nurse practitioner treating the patient. (use the same patient from Part I- Psychiatric History)

    Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications.

    Submission to be in essay format using the topics:

    1 Major DSM-V diagnosis.
    2 Differentials.
    Symptoms to target.
    Medications.
    Rationale for medication decisions.
    Possible side effects.
    Medical interventions/labs.

    The psychopharmacology map is a plan of care, not a snapshot.
    Discuss potential titrations of medications and also possible assessments, such as lab work.

    This should be 11 pages , not including title page and reference page.

    Each assignment this semester should be on a unique patient. This patient should be documented in Typhon. Provide patient Typhon Identification number in assignment.

    **## Rubric.docx**

    Rubric

    **A1:MARKETING OBJECTIVE AND PLAN OF ACTION**

    **Competent**

    The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.

    **A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE**

    **Competent**

    The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.

    **A2:CONCEPTS UTILIZED**

    **Competent**

    The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.

    **B1:SKILLS TO SUPPORT PROJECT**

    **Competent**

    The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.

    **B2a:KEY STRENGTHS**

    **Competent**

    The reflective essay logically explains 2 strengths used in navigating the marketing project.

    **B2b:AREA FOR IMPROVEMENT**

    **Competent**

    The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.

    **B3:LEARNING EXPERIENCES**

    **Competent**

    The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.

    **C:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **D:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.

    **## 30PAGES.docx**

    30 PAGES

    Introduction

    For this task, you will demonstrate the competencies learned throughout your Marketing training.

    You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client's marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.

    Requirements

    Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation.

    **Microsoft Files Note:**
    Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file.

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    A.  Describe your assigned marketing project by doing the following:

    1.  Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.

    a.  Explain why the proposed plan of action aligns with the company’s marketing objective.

    2.  Describe
    **two** marketing concepts used to support the proposed plan of action.

    B.  Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:

    1.  Explain how you managed
    _each_ of the following skills to support the marketing project, including specific processes used for
    _each_:

    •   effective communication

    •   collaboration

    •   strategic decision-making

    •   time management

    •   project management

    2.  Reflect on your skills used during the marketing project by completing the following:

    a.  Explain
    **two** of your strengths in navigating this marketing project.

    b.  Discuss
    **one** improvement area that would have changed your approach to the marketing project.

    3.  Discuss
    **two** learning experiences from working on this marketing project and how
    _each_ applies to your professional career path.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## ExperientialLearningIntroPresentation.pdf**

    WK PMO –
    Career
    Mapping and
    Recruitment
    Project

    Sarina Huber
    Terri Zdrojewski

    January 14, 2025

    Wolters Kluwer on a page

    2

    Tagline

    When you have to be right

    Purpose

    Our purpose is to help professionals deliver
    deep impact when it matters most

    46%
    54%

    Gender diversity

    Serving customers in

    180+
    countries. Operations in
    40+ countries (HQ in
    Netherlands)

    21,400+
    employees worldwide

    €5.6
    billion revenuesof Fortune 500

    companies are served
    by Wolters Kluwer

    93%

    Male Female

    2023 Full-Year Results

    One portfolio of solutions

    3

    Tax & Accounting

    CCH Axcess
    CCH ProSystem fx

    CCH Axcess Engagement
    CCH Axcess Workflow
    CCH AnswerConnect

    CCH iFirm
    A3 Software

    ADDISON
    Genya

    Twinfield

    Health

    UpToDate
    Medi-Span

    Sentri7
    Simplifi+

    Ovid
    Lippincott

    Finance & Corporate
    Compliance

    CT Corporation
    ComplianceOne

    Expere
    eOriginal

    GainsKeeper
    Lien Solutions

    Legal &
    Regulatory

    VitalLaw
    LEX
    ONE

    Navigator
    Schulinck
    Passport

    TyMetrix 360°
    Legisway

    Kleos

    Corporate
    Performance &

    Environmental, Social
    and Governance

    Enablon
    CCH Tagetik
    TeamMate
    OneSumX

    Putting our values into action

    4

    Aim high
    and deliver

    We’re responsible for
    the right results

    Focus on
    customer
    success

    Customers are at the center
    of everything we do

    Make it
    Better

    We’re committed to continuous
    improvement and innovation

    Win as
    a team

    We’re stronger together

    • Our team consists of 20+ seasoned Program and
    Project Management Professionals assisting
    Wolters Kluwer Tax & Accounting in delivering
    some of the largest, strategic, high-value
    initiatives

    • Our PMO supports all North American-facing
    Business Units and Functional Support
    organizations

    • Our PMO team has an average of over 15 years of
    experience at Wolters Kluwer, with many team
    members exceeding 20 years of industry
    experience.

    • Our current focus is on attracting early-career
    Project Managers and supporting their
    professional growth.

    Tax & Accounting PMO Overview

    5

    Career Mapping

    6

    Define the distinct roles and responsibilities of a Program
    Manager, Project Manager, and Project Coordinator while
    highlighting the subtle differences between them.

    Outline the necessary skills and experience and describe
    potential pathways for career progression within these roles.

    Consider how these roles and experiences could support an
    individual transitioning into a leadership position.

    How can we effectively promote our career path progression to
    attract top talent, both internally and externally?

    A blue circle with a white play button

    Description automatically generated

    A blue circle with a white letter f in it

    Description automatically generated

    A blue and white logo

    Description automatically generated

    A blue circle with white letters on it

    Description automatically generated

    A blue circle with white x in it

    Description automatically generated

    Thank you

    Q&A

    [https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)

    [https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)

    [https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)

    [https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)

    [https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)

    – Slide 1: WK PMO – Career Mapping and Recruitment Project
    – Slide 2: Wolters Kluwer on a page
    – Slide 3: One portfolio of solutions
    – Slide 4: Putting our values into action
    – Slide 5: Tax & Accounting PMO Overview
    – Slide 6: Career Mapping
    – Slide 7: Thank you

    **## WoltersKluwer-ProjectSummary.docx**

    Wolters Kluwer – Project Summary

    | | | | |
    | — | — | — | — |
    | **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
    | **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
    | **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

    organization.

    3. Content Asset Concepts

    ·
    _Visuals_: Infographics on career paths and industry stats.

    ·
    _Promotional Materials_: Digital brochures and targeted social media posts.

    4. Metrics & Evaluation

    ·
    _KPIs_: Recommend engagement, reach, and application metrics.

    ## MS in Marketing with a Marketing Analytics Specialization Track

    The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

    The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

    ## Marketing Analytics Framework

    1.
    **Market Research**

    ·
    _Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

    ·
    _Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

    ## 2. Communication Strategy

    ·
    _Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

    ·
    _Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

    ## 3. Content Asset Concepts

    ·
    _Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

    ## 4. Metrics & Evaluation

    ·
    _KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

    ·
    _Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

    **## INTRODUCTION.docx**

    INTRODUCTION

    Purpose:

    Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications. This patient should be from your previous assignment: Psychiatric Evaluation.

    A major component of the role of the PMHNP is medication assessment and management. Initially, most students and newly graduated NPs find this to be quite challenging, even overwhelming.  Once you are experienced, this task will be become more automatic, occurring multiple times a day based on evidence, literature, trends, laboratory values, patient preference, and prior history, as well as your preference. You must be proficient in correct DSM-5 diagnosis/differential diagnosis, psychopharmacology, symptoms, side effects, and proper medical management including laboratory values to check and monitor and patient education.

    Do not simply copy what your preceptor or other prescriber wrote for medication. Make a plan for what you decide the patient should be taking and provide the rationale.

    Complete a psychopharmacology map indicating what the patient is currently prescribed and what you recommend going forward as the psychiatric-mental health nurse practitioner treating the patient. (use the same patient from Part I- Psychiatric History)

    Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications.

    Submission to be in essay format using the topics:

    1 Major DSM-V diagnosis.
    2 Differentials.
    Symptoms to target.
    Medications.
    Rationale for medication decisions.
    Possible side effects.
    Medical interventions/labs.

    The psychopharmacology map is a plan of care, not a snapshot.
    Discuss potential titrations of medications and also possible assessments, such as lab work.

    This should be 11 pages , not including title page and reference page.

    Each assignment this semester should be on a unique patient. This patient should be documented in Typhon. Provide patient Typhon Identification number in assignment.

    **## Rubric.docx**

    Rubric

    **A1:MARKETING OBJECTIVE AND PLAN OF ACTION**

    **Competent**

    The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.

    **A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE**

    **Competent**

    The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.

    **A2:CONCEPTS UTILIZED**

    **Competent**

    The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.

    **B1:SKILLS TO SUPPORT PROJECT**

    **Competent**

    The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.

    **B2a:KEY STRENGTHS**

    **Competent**

    The reflective essay logically explains 2 strengths used in navigating the marketing project.

    **B2b:AREA FOR IMPROVEMENT**

    **Competent**

    The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.

    **B3:LEARNING EXPERIENCES**

    **Competent**

    The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.

    **C:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)

    **Competent**

    The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.

    **D:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)

    **Competent**

    This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.

    **## 30PAGES.docx**

    30 PAGES

    Introduction

    For this task, you will demonstrate the competencies learned throughout your Marketing training.

    You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client's marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.

    Requirements

    Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation.

    **Microsoft Files Note:**
    Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file.

    _You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._

    A.  Describe your assigned marketing project by doing the following:

    1.  Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.

    a.  Explain why the proposed plan of action aligns with the company’s marketing objective.

    2.  Describe
    **two** marketing concepts used to support the proposed plan of action.

    B.  Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:

    1.  Explain how you managed
    _each_ of the following skills to support the marketing project, including specific processes used for
    _each_:

    •   effective communication

    •   collaboration

    •   strategic decision-making

    •   time management

    •   project management

    2.  Reflect on your skills used during the marketing project by completing the following:

    a.  Explain
    **two** of your strengths in navigating this marketing project.

    b.  Discuss
    **one** improvement area that would have changed your approach to the marketing project.

    3.  Discuss
    **two** learning experiences from working on this marketing project and how
    _each_ applies to your professional career path.

    C.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

    D.  Demonstrate professional communication in the content and presentation of your submission.

    **## ExperientialLearningIntroPresentation.pdf**

    WK PMO –
    Career
    Mapping and
    Recruitment
    Project

    Sarina Huber
    Terri Zdrojewski

    January 14, 2025

    Wolters Kluwer on a page

    2

    Tagline

    When you have to be right

    Purpose

    Our purpose is to help professionals deliver
    deep impact when it matters most

    46%
    54%

    Gender diversity

    Serving customers in

    180+
    countries. Operations in
    40+ countries (HQ in
    Netherlands)

    21,400+
    employees worldwide

    €5.6
    billion revenuesof Fortune 500

    companies are served
    by Wolters Kluwer

    93%

    Male Female

    2023 Full-Year Results

    One portfolio of solutions

    3

    Tax & Accounting

    CCH Axcess
    CCH ProSystem fx

    CCH Axcess Engagement
    CCH Axcess Workflow
    CCH AnswerConnect

    CCH iFirm
    A3 Software

    ADDISON
    Genya

    Twinfield

    Health

    UpToDate
    Medi-Span

    Sentri7
    Simplifi+

    Ovid
    Lippincott

    Finance & Corporate
    Compliance

    CT Corporation
    ComplianceOne

    Expere
    eOriginal

    GainsKeeper
    Lien Solutions

    Legal &
    Regulatory

    VitalLaw
    LEX
    ONE

    Navigator
    Schulinck
    Passport

    TyMetrix 360°
    Legisway

    Kleos

    Corporate
    Performance &

    Environmental, Social
    and Governance

    Enablon
    CCH Tagetik
    TeamMate
    OneSumX

    Putting our values into action

    4

    Aim high
    and deliver

    We’re responsible for
    the right results

    Focus on
    customer
    success

    Customers are at the center
    of everything we do

    Make it
    Better

    We’re committed to continuous
    improvement and innovation

    Win as
    a team

    We’re stronger together

    • Our team consists of 20+ seasoned Program and
    Project Management Professionals assisting
    Wolters Kluwer Tax & Accounting in delivering
    some of the largest, strategic, high-value
    initiatives

    • Our PMO supports all North American-facing
    Business Units and Functional Support
    organizations

    • Our PMO team has an average of over 15 years of
    experience at Wolters Kluwer, with many team
    members exceeding 20 years of industry
    experience.

    • Our current focus is on attracting early-career
    Project Managers and supporting their
    professional growth.

    Tax & Accounting PMO Overview

    5

    Career Mapping

    6

    Define the distinct roles and responsibilities of a Program
    Manager, Project Manager, and Project Coordinator while
    highlighting the subtle differences between them.

    Outline the necessary skills and experience and describe
    potential pathways for career progression within these roles.

    Consider how these roles and experiences could support an
    individual transitioning into a leadership position.

    How can we effectively promote our career path progression to
    attract top talent, both internally and externally?

    A blue circle with a white play button

    Description automatically generated

    A blue circle with a white letter f in it

    Description automatically generated

    A blue and white logo

    Description automatically generated

    A blue circle with white letters on it

    Description automatically generated

    A blue circle with white x in it

    Description automatically generated

    Thank you

    Q&A

    [https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)

    [https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)

    [https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)

    [https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)

    [https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)

    – Slide 1: WK PMO – Career Mapping and Recruitment Project
    – Slide 2: Wolters Kluwer on a page
    – Slide 3: One portfolio of solutions
    – Slide 4: Putting our values into action
    – Slide 5: Tax & Accounting PMO Overview
    – Slide 6: Career Mapping
    – Slide 7: Thank you

    **## WoltersKluwer-ProjectSummary.docx**

    Wolters Kluwer – Project Summary

    | | | | |
    | — | — | — | — |
    | **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
    | **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
    | **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

    organization.

    3. Content Asset Concepts

    ·
    _Visuals_: Infographics on career paths and industry stats.

    ·
    _Promotional Materials_: Digital brochures and targeted social media posts.

    4. Metrics & Evaluation

    ·
    _KPIs_: Recommend engagement, reach, and application metrics.

    ## MS in Marketing with a Marketing Analytics Specialization Track

    The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

    The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

    ## Marketing Analytics Framework

    1.
    **Market Research**

    ·
    _Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

    ·
    _Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

    ## 2. Communication Strategy

    ·
    _Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

    ·
    _Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

    ## 3. Content Asset Concepts

    ·
    _Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

    ## 4. Metrics & Evaluation

    ·
    _KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

    ·
    _Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

  • [Solved] redo

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Add an explanation of how each element of the framework contributes to the decision-making process. Be sure to address all parts of the assignment. – [\ \ Redo.docx](https://www.sweetstudy.com/files/redo-docx-10222845 "Redo.docx") – 2 years ago

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    Assignment Prompt & Instructions

    Add an explanation of how each element of the framework contributes to the decision-making process.

    Be sure to address all parts of the assignment.

    – [\
    \
    Redo.docx](https://www.sweetstudy.com/files/redo-docx-10222845 "Redo.docx")

    – 2 years ago

  • [Solved] 9

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Social cognitive theory Theory of Planned Behavior – 2 years ago **files (3)** – ## TopicProposal.docx – Theory_Application_Paper_Example.docx – M08.docx **## TopicProposal.docx** 1 **Topic Proposal: Texting While Driving** Wenjia Zhang Johns Hopkins University AS.480.602.51.SP25 Changing Behavio…

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    $6.99

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    Assignment Prompt & Instructions

    Social cognitive theory

    Theory of Planned Behavior

    – 2 years ago

    **files (3)**

    – ## TopicProposal.docx

    – Theory_Application_Paper_Example.docx
    – M08.docx

    **## TopicProposal.docx**

    1

    **Topic Proposal: Texting While Driving**

    Wenjia Zhang

    Johns Hopkins University

    AS.480.602.51.SP25 Changing Behavior through Communication

    Dr. Willett

    February 13, 2025

    **Texting While Driving**

    **Introduction**

    Texting while driving is one of the significant risk factors for road accidents. The behavior involves sending or composing a text message while driving a vehicle, an act considered a distraction that could lead to an accident. When drivers text while driving, they divert their attention from the road, take their hand off the wheel, their eyes off the road, and their focus away from driving. According to Foreman et al. (2020), 66% of drivers who text while driving exhibited the lane excursion, which led to five times more crashes than driving without texting. This risky multitasking behavior impairs individual driving performance, increasing the likelihood of road accidents. Comment by Wenjia Zhang: Citation needed for this claim

    Many drivers text while driving despite being aware of the risks, an issue that increases the rate of road accidents. Based on a study by Foreman et al. (2020), using a smartphone while driving is just as risky as driving under the influence of alcohol. The behavior concerns the safety of all people, from the drivers to passengers, and people around the roads. Therefore, this topic proposal is significant for road safety awareness and legislation. NHSTA reports that in 2022, around 33,800 people in the U.S. died in car crashes, incidences involving distracted drivers (National Highway Traffic Safety Administration, 2022). This demonstrates that behavior is an alarming distraction that must be addressed. Engaging in this behavior has several implications, such as reducing reaction time, leading to road accidents that ruin families, increasing the likelihood of injuries or fatalities, and leading to other health complications, such as traumas, including economic costs like medical care and insurance claims. As such, there is a need to address this through effective education, awareness campaigns, and implementation of stricter laws. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: Citation needed for this claim

    Affected Populations

    Teenagers and young adult drivers aged 16 to 25 are more addicted to their smartphones and have a higher tendency to multitask, making them the most affected demographic. Based on a survey by Foreman et al. (2020), 92% of this demographic reported reading and texting while driving, suggesting that they are more likely to be involved in texting-while-driving accidents more frequently compared to any other age group. Many young drivers believe they can safely manage texting and driving, fostering overconfidence in their multitasking abilities. Access to technology has a significant influence on texting while driving. At the same time, lower-income people are impacted by the lack of community outreach or education on the dangers of this behavior. However, in urban areas, where driving congestion is high, and there are more young drivers, there are more texting incidences because of frequent traffic stops and longer travel times. Sekadakis et al. (2022) state that the behavior also occurs in rural settings, suggesting the issue affects all geographic areas. Environmental factors, such as long commutes, heavy traffic, or monotonous driving conditions, may also contribute to the behavior, as drivers seek distractions to pass the time. Some vulnerabilities with the behavior include economic pressures where some work requires someone to stay connected and productive, normalization of smartphone usage while driving, and inexperienced young drivers who may underestimate the risks. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: Citation needed for this claim

    Causes and Motivations

    Several factors may contribute to texting while driving behaviors. Social norms and peer pressure, where social media culture has emphasized the need for constant connectivity, resulting in pressure to remain engaged with followers or friends. According to Foreman et al. (2020), texting while driving has become socially acceptable among young people, with many young drivers' parents even texting while driving. Thus, they believe they can safely drive while texting. Instant gratification is another psychological factor behind this behavior. There is an immediate psychological reward from receiving a message, checking the notification, and texting back, which creates a strong urge to use a cell phone while driving (Sullman et al., 2021). With the development of more advanced smartphone apps and the accessibility of the internet, the young driver becomes more tempted to stay connected by using their phones, increasing the likelihood of such risky behavior. There is also ineffective education on the behavior, lack of proper awareness of its implications, and economic pressure that requires using phones all the time, factors that motivate this behavior. At the same time, the psychological factor, threat appeals, refers to a persuasive message that attempts to arouse the threat of danger in the message recipients to adopt recommendations for the message. Threat appeals have been utilized to discourage drivers from various risky driving behaviors, such as texting while driving (Hayashi et al., 2019). Economic factors include unique jobs like delivery, rideshare, and truck drivers; they must feel pressure to check navigation, messages, or app notifications while driving. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: missing citation

    **Conclusion**

    In summary, young adults and teen drivers are the primary age group affected by texting while driving, a risky behavior that not only distracts an individual but could also lead to severe destruction, such as road accidents and death. While many drivers are aware of its danger, factors like social norms, such as being expected to stay connected, normalization of the behavior, and economic issues cause these young people to engage in this behavior. Research indicates that texting while driving has profound implications for people, their families, and society. Therefore, interventions should be implemented to address the problem because it has become part of social culture.

    **References**

    Foreman, A. M., Friedel, J. E., Hayashi, Y., & Wirth, O. (2020). Texting while driving: A discrete choice experiment.
    _Accident Analysis & Prevention_,
    _149_, 105823.
    [https://doi.org/10.1016/j.aap.2020.105823](https://doi.org/10.1016/j.aap.2020.105823)

    Hayashi, Y., Foreman, A. M., Friedel, J. E., & Wirth, O. (2019). Threat appeals reduce impulsive decision making associated with texting while driving: A behavioral economic approach.
    _PLOS ONE_,
    _14_(3), e0213453.
    [https://doi.org/10.1371/journal.pone.0213453](https://doi.org/10.1371/journal.pone.0213453)

    National Highway Traffic Safety Administration. (2022).
    _Distracted Driving_. National Highway Traffic Safety Administration; United States Department of Transportation.
    [https://www.nhtsa.gov/risky-driving/distracted-driving](https://www.nhtsa.gov/risky-driving/distracted-driving)

    Sekadakis, M., Katrakazas, C., Orfanou, F., Pavlou, D., Oikonomou, M., & Yannis, G. (2022). Impact of texting and web surfing on driving behavior and safety in rural roads.
    _International Journal of Transportation Science and Technology_,
    _12_(3), 665–682.
    [https://doi.org/10.1016/j.ijtst.2022.06.001](https://doi.org/10.1016/j.ijtst.2022.06.001)

    Sullman, M. J., Przepiorka, A. M., Błachnio, A. P., & Hill, T. (2021). Can’t text, I’m driving – Factors influencing intentions to text while driving in the UK.
    _Accident Analysis & Prevention_,
    _153_, 106027.
    [https://doi.org/10.1016/j.aap.2021.106027](https://doi.org/10.1016/j.aap.2021.106027)

    **Theory_Application_Paper_Example.docx**

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    **## TopicProposal.docx**

    1

    **Topic Proposal: Texting While Driving**

    Wenjia Zhang

    Johns Hopkins University

    AS.480.602.51.SP25 Changing Behavior through Communication

    Dr. Willett

    February 13, 2025

    **Texting While Driving**

    **Introduction**

    Texting while driving is one of the significant risk factors for road accidents. The behavior involves sending or composing a text message while driving a vehicle, an act considered a distraction that could lead to an accident. When drivers text while driving, they divert their attention from the road, take their hand off the wheel, their eyes off the road, and their focus away from driving. According to Foreman et al. (2020), 66% of drivers who text while driving exhibited the lane excursion, which led to five times more crashes than driving without texting. This risky multitasking behavior impairs individual driving performance, increasing the likelihood of road accidents. Comment by Wenjia Zhang: Citation needed for this claim

    Many drivers text while driving despite being aware of the risks, an issue that increases the rate of road accidents. Based on a study by Foreman et al. (2020), using a smartphone while driving is just as risky as driving under the influence of alcohol. The behavior concerns the safety of all people, from the drivers to passengers, and people around the roads. Therefore, this topic proposal is significant for road safety awareness and legislation. NHSTA reports that in 2022, around 33,800 people in the U.S. died in car crashes, incidences involving distracted drivers (National Highway Traffic Safety Administration, 2022). This demonstrates that behavior is an alarming distraction that must be addressed. Engaging in this behavior has several implications, such as reducing reaction time, leading to road accidents that ruin families, increasing the likelihood of injuries or fatalities, and leading to other health complications, such as traumas, including economic costs like medical care and insurance claims. As such, there is a need to address this through effective education, awareness campaigns, and implementation of stricter laws. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: Citation needed for this claim

    Affected Populations

    Teenagers and young adult drivers aged 16 to 25 are more addicted to their smartphones and have a higher tendency to multitask, making them the most affected demographic. Based on a survey by Foreman et al. (2020), 92% of this demographic reported reading and texting while driving, suggesting that they are more likely to be involved in texting-while-driving accidents more frequently compared to any other age group. Many young drivers believe they can safely manage texting and driving, fostering overconfidence in their multitasking abilities. Access to technology has a significant influence on texting while driving. At the same time, lower-income people are impacted by the lack of community outreach or education on the dangers of this behavior. However, in urban areas, where driving congestion is high, and there are more young drivers, there are more texting incidences because of frequent traffic stops and longer travel times. Sekadakis et al. (2022) state that the behavior also occurs in rural settings, suggesting the issue affects all geographic areas. Environmental factors, such as long commutes, heavy traffic, or monotonous driving conditions, may also contribute to the behavior, as drivers seek distractions to pass the time. Some vulnerabilities with the behavior include economic pressures where some work requires someone to stay connected and productive, normalization of smartphone usage while driving, and inexperienced young drivers who may underestimate the risks. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: Citation needed for this claim

    Causes and Motivations

    Several factors may contribute to texting while driving behaviors. Social norms and peer pressure, where social media culture has emphasized the need for constant connectivity, resulting in pressure to remain engaged with followers or friends. According to Foreman et al. (2020), texting while driving has become socially acceptable among young people, with many young drivers' parents even texting while driving. Thus, they believe they can safely drive while texting. Instant gratification is another psychological factor behind this behavior. There is an immediate psychological reward from receiving a message, checking the notification, and texting back, which creates a strong urge to use a cell phone while driving (Sullman et al., 2021). With the development of more advanced smartphone apps and the accessibility of the internet, the young driver becomes more tempted to stay connected by using their phones, increasing the likelihood of such risky behavior. There is also ineffective education on the behavior, lack of proper awareness of its implications, and economic pressure that requires using phones all the time, factors that motivate this behavior. At the same time, the psychological factor, threat appeals, refers to a persuasive message that attempts to arouse the threat of danger in the message recipients to adopt recommendations for the message. Threat appeals have been utilized to discourage drivers from various risky driving behaviors, such as texting while driving (Hayashi et al., 2019). Economic factors include unique jobs like delivery, rideshare, and truck drivers; they must feel pressure to check navigation, messages, or app notifications while driving. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: missing citation

    **Conclusion**

    In summary, young adults and teen drivers are the primary age group affected by texting while driving, a risky behavior that not only distracts an individual but could also lead to severe destruction, such as road accidents and death. While many drivers are aware of its danger, factors like social norms, such as being expected to stay connected, normalization of the behavior, and economic issues cause these young people to engage in this behavior. Research indicates that texting while driving has profound implications for people, their families, and society. Therefore, interventions should be implemented to address the problem because it has become part of social culture.

    **References**

    Foreman, A. M., Friedel, J. E., Hayashi, Y., & Wirth, O. (2020). Texting while driving: A discrete choice experiment.
    _Accident Analysis & Prevention_,
    _149_, 105823.
    [https://doi.org/10.1016/j.aap.2020.105823](https://doi.org/10.1016/j.aap.2020.105823)

    Hayashi, Y., Foreman, A. M., Friedel, J. E., & Wirth, O. (2019). Threat appeals reduce impulsive decision making associated with texting while driving: A behavioral economic approach.
    _PLOS ONE_,
    _14_(3), e0213453.
    [https://doi.org/10.1371/journal.pone.0213453](https://doi.org/10.1371/journal.pone.0213453)

    National Highway Traffic Safety Administration. (2022).
    _Distracted Driving_. National Highway Traffic Safety Administration; United States Department of Transportation.
    [https://www.nhtsa.gov/risky-driving/distracted-driving](https://www.nhtsa.gov/risky-driving/distracted-driving)

    Sekadakis, M., Katrakazas, C., Orfanou, F., Pavlou, D., Oikonomou, M., & Yannis, G. (2022). Impact of texting and web surfing on driving behavior and safety in rural roads.
    _International Journal of Transportation Science and Technology_,
    _12_(3), 665–682.
    [https://doi.org/10.1016/j.ijtst.2022.06.001](https://doi.org/10.1016/j.ijtst.2022.06.001)

    Sullman, M. J., Przepiorka, A. M., Błachnio, A. P., & Hill, T. (2021). Can’t text, I’m driving – Factors influencing intentions to text while driving in the UK.
    _Accident Analysis & Prevention_,
    _153_, 106027.
    [https://doi.org/10.1016/j.aap.2021.106027](https://doi.org/10.1016/j.aap.2021.106027)

    **Theory_Application_Paper_Example.docx**

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    **## TopicProposal.docx**

    1

    **Topic Proposal: Texting While Driving**

    Wenjia Zhang

    Johns Hopkins University

    AS.480.602.51.SP25 Changing Behavior through Communication

    Dr. Willett

    February 13, 2025

    **Texting While Driving**

    **Introduction**

    Texting while driving is one of the significant risk factors for road accidents. The behavior involves sending or composing a text message while driving a vehicle, an act considered a distraction that could lead to an accident. When drivers text while driving, they divert their attention from the road, take their hand off the wheel, their eyes off the road, and their focus away from driving. According to Foreman et al. (2020), 66% of drivers who text while driving exhibited the lane excursion, which led to five times more crashes than driving without texting. This risky multitasking behavior impairs individual driving performance, increasing the likelihood of road accidents. Comment by Wenjia Zhang: Citation needed for this claim

    Many drivers text while driving despite being aware of the risks, an issue that increases the rate of road accidents. Based on a study by Foreman et al. (2020), using a smartphone while driving is just as risky as driving under the influence of alcohol. The behavior concerns the safety of all people, from the drivers to passengers, and people around the roads. Therefore, this topic proposal is significant for road safety awareness and legislation. NHSTA reports that in 2022, around 33,800 people in the U.S. died in car crashes, incidences involving distracted drivers (National Highway Traffic Safety Administration, 2022). This demonstrates that behavior is an alarming distraction that must be addressed. Engaging in this behavior has several implications, such as reducing reaction time, leading to road accidents that ruin families, increasing the likelihood of injuries or fatalities, and leading to other health complications, such as traumas, including economic costs like medical care and insurance claims. As such, there is a need to address this through effective education, awareness campaigns, and implementation of stricter laws. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: Citation needed for this claim

    Affected Populations

    Teenagers and young adult drivers aged 16 to 25 are more addicted to their smartphones and have a higher tendency to multitask, making them the most affected demographic. Based on a survey by Foreman et al. (2020), 92% of this demographic reported reading and texting while driving, suggesting that they are more likely to be involved in texting-while-driving accidents more frequently compared to any other age group. Many young drivers believe they can safely manage texting and driving, fostering overconfidence in their multitasking abilities. Access to technology has a significant influence on texting while driving. At the same time, lower-income people are impacted by the lack of community outreach or education on the dangers of this behavior. However, in urban areas, where driving congestion is high, and there are more young drivers, there are more texting incidences because of frequent traffic stops and longer travel times. Sekadakis et al. (2022) state that the behavior also occurs in rural settings, suggesting the issue affects all geographic areas. Environmental factors, such as long commutes, heavy traffic, or monotonous driving conditions, may also contribute to the behavior, as drivers seek distractions to pass the time. Some vulnerabilities with the behavior include economic pressures where some work requires someone to stay connected and productive, normalization of smartphone usage while driving, and inexperienced young drivers who may underestimate the risks. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: Citation needed for this claim

    Causes and Motivations

    Several factors may contribute to texting while driving behaviors. Social norms and peer pressure, where social media culture has emphasized the need for constant connectivity, resulting in pressure to remain engaged with followers or friends. According to Foreman et al. (2020), texting while driving has become socially acceptable among young people, with many young drivers' parents even texting while driving. Thus, they believe they can safely drive while texting. Instant gratification is another psychological factor behind this behavior. There is an immediate psychological reward from receiving a message, checking the notification, and texting back, which creates a strong urge to use a cell phone while driving (Sullman et al., 2021). With the development of more advanced smartphone apps and the accessibility of the internet, the young driver becomes more tempted to stay connected by using their phones, increasing the likelihood of such risky behavior. There is also ineffective education on the behavior, lack of proper awareness of its implications, and economic pressure that requires using phones all the time, factors that motivate this behavior. At the same time, the psychological factor, threat appeals, refers to a persuasive message that attempts to arouse the threat of danger in the message recipients to adopt recommendations for the message. Threat appeals have been utilized to discourage drivers from various risky driving behaviors, such as texting while driving (Hayashi et al., 2019). Economic factors include unique jobs like delivery, rideshare, and truck drivers; they must feel pressure to check navigation, messages, or app notifications while driving. Comment by Wenjia Zhang: Citation needed for this claim Comment by Wenjia Zhang: missing citation

    **Conclusion**

    In summary, young adults and teen drivers are the primary age group affected by texting while driving, a risky behavior that not only distracts an individual but could also lead to severe destruction, such as road accidents and death. While many drivers are aware of its danger, factors like social norms, such as being expected to stay connected, normalization of the behavior, and economic issues cause these young people to engage in this behavior. Research indicates that texting while driving has profound implications for people, their families, and society. Therefore, interventions should be implemented to address the problem because it has become part of social culture.

    **References**

    Foreman, A. M., Friedel, J. E., Hayashi, Y., & Wirth, O. (2020). Texting while driving: A discrete choice experiment.
    _Accident Analysis & Prevention_,
    _149_, 105823.
    [https://doi.org/10.1016/j.aap.2020.105823](https://doi.org/10.1016/j.aap.2020.105823)

    Hayashi, Y., Foreman, A. M., Friedel, J. E., & Wirth, O. (2019). Threat appeals reduce impulsive decision making associated with texting while driving: A behavioral economic approach.
    _PLOS ONE_,
    _14_(3), e0213453.
    [https://doi.org/10.1371/journal.pone.0213453](https://doi.org/10.1371/journal.pone.0213453)

    National Highway Traffic Safety Administration. (2022).
    _Distracted Driving_. National Highway Traffic Safety Administration; United States Department of Transportation.
    [https://www.nhtsa.gov/risky-driving/distracted-driving](https://www.nhtsa.gov/risky-driving/distracted-driving)

    Sekadakis, M., Katrakazas, C., Orfanou, F., Pavlou, D., Oikonomou, M., & Yannis, G. (2022). Impact of texting and web surfing on driving behavior and safety in rural roads.
    _International Journal of Transportation Science and Technology_,
    _12_(3), 665–682.
    [https://doi.org/10.1016/j.ijtst.2022.06.001](https://doi.org/10.1016/j.ijtst.2022.06.001)

    Sullman, M. J., Przepiorka, A. M., Błachnio, A. P., & Hill, T. (2021). Can’t text, I’m driving – Factors influencing intentions to text while driving in the UK.
    _Accident Analysis & Prevention_,
    _153_, 106027.
    [https://doi.org/10.1016/j.aap.2021.106027](https://doi.org/10.1016/j.aap.2021.106027)

    **Theory_Application_Paper_Example.docx**

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    **For your main response**, re-read “Shitty First Drafts” by Ann Lamott _(https://wrd.as.uky.edu/sites/default/files/1-Shitty%20First%20Drafts.pdf)._ In a well-constructed narrative response of 150-200 words (required), respond to the following questions: – Why do you think Lamott chose the title fo…

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    **For your main response**, re-read “Shitty First Drafts” by Ann Lamott _(https://wrd.as.uky.edu/sites/default/files/1-Shitty%20First%20Drafts.pdf)._ In a well-constructed narrative response of 150-200 words (required), respond to the following questions:

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