Category: Management

  • [Solved] I’m Working On This Question And I Need A Sample Draft for BUSN664

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    – ## Week3Assignment-BUSN664B001Fall2025-APEI.pdf **## Week3Assignment-BUSN664B001Fall2025-APEI.pdf** Week 3 Assignment Hide Assignment Information Instructions Due on Oct 26, 2025 11:55 PM This week, you will continue with your course-long project and focus on resource allocation. Using the WBS cre…

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    – ## Week3Assignment-BUSN664B001Fall2025-APEI.pdf

    **## Week3Assignment-BUSN664B001Fall2025-APEI.pdf**

    Week 3 Assignment

    Hide Assignment Information

    Instructions

    Due on Oct 26, 2025 11:55 PM

    This week, you will continue with your course-long project and focus on resource
    allocation. Using the WBS created in Week Two, you will define the resources, assign
    the resources, identify over-allocated resources, and explain your plan for any over-
    allocations for each of the project tasks. You will submit the Gantt chart to show the
    allocation of the resources and a 1-2 page paper explaining your process for allocating
    the resources, issues that you encountered, and any corrective action that you took.
    Your paper should have one reference that is cited that supports your position. The
    reference and citation must be in APA format but the paper itself does not need to be in
    APA. The paper must be professional with 1" margins.

    You will upload the project’s documents to the assignment. Save all work in a format
    that can readily be accessed by the instructor (e.g., PDF). This assignment is due by
    Day 7.

    **## Week3Assignment-BUSN664B001Fall2025-APEI.pdf**

    Week 3 Assignment

    Hide Assignment Information

    Instructions

    Due on Oct 26, 2025 11:55 PM

    This week, you will continue with your course-long project and focus on resource
    allocation. Using the WBS created in Week Two, you will define the resources, assign
    the resources, identify over-allocated resources, and explain your plan for any over-
    allocations for each of the project tasks. You will submit the Gantt chart to show the
    allocation of the resources and a 1-2 page paper explaining your process for allocating
    the resources, issues that you encountered, and any corrective action that you took.
    Your paper should have one reference that is cited that supports your position. The
    reference and citation must be in APA format but the paper itself does not need to be in
    APA. The paper must be professional with 1" margins.

    You will upload the project’s documents to the assignment. Save all work in a format
    that can readily be accessed by the instructor (e.g., PDF). This assignment is due by
    Day 7.

  • [Solved] Business Paper

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    In-depth study guidance and analytical solution covering Business Paper.

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    Full assignment prompt and step-by-step guidance are included in the downloadable solution file.

  • [Solved] COVID Impact on GSC

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    Is there any real evidence that COVID still has an impact on supply chain shortages and delays?

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    Is there any real evidence that COVID still has an impact on supply chain shortages and delays?

  • [Solved] 7-1 Discussion: Contract Law

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    Find a recreation- or sport-related current event related to contract law. Discuss the court's decision. Applying what you learned in this week's module, do you agree/disagree with the court's decision? Justify your answer.

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    Find a recreation- or sport-related current event related to contract law. Discuss the court's decision. Applying what you learned in this week's module, do you agree/disagree with the court's decision? Justify your answer.

  • [Solved] journal

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    need done by today – ## Supplyanddemandcurvesworksheet.docx – IMG_8046.png **## Supplyanddemandcurvesworksheet.docx** ## **Supply and Demand Curves Worksheet** ### Data The following graph illustrates a standard supply and demand model, which shows the relationship between price and quantity in a c…

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    need done by today

    – ## Supplyanddemandcurvesworksheet.docx

    – IMG_8046.png

    **## Supplyanddemandcurvesworksheet.docx**

    ## **Supply and Demand Curves Worksheet**

    ### Data

    The following graph illustrates a standard supply and demand model, which shows the relationship between price and quantity in a competitive market. Complete the worksheet, using this graph as a reference.

    ![](https://www.sweetstudy.com/questions/journal-20943755)

    Long description: The graph illustrates a standard supply and demand model, which shows the relationship between price and quantity in a competitive market. The horizontal axis (x-axis) represents the quantity of a good or service. The vertical axis (y-axis) represents the price of the good or service. There are two linear curves on the graph:

    · The demand curve slopes downward from left to right, indicating that as the price decreases, the quantity demanded increases. It is labeled as D1.

    · The supply curve slopes upward from left to right, indicating that as the price increases, the quantity supplied also increases. It is labeled as S1.

    The intersection of the supply and demand curves marks the market equilibrium, where the quantity demanded equals the quantity supplied. This point is labeled with the equilibrium price (P1) and equilibrium quantity (Q1).

    In this worksheet, you will be presented with four scenarios. For each of the scenarios, complete the following two tasks.

    · Draw the shifts of demand and supply curves as applicable.

    · Comment whether the price and quantities have increased or decreased.

    **Note: You don’t have to use Excel’s Chart feature for this worksheet. A generic AD–AS graph should suffice.**

    ### Scenarios

    1. On a hot day, the demand and supply of lemonade increase.

    Note: Paste the graph here.

    Select here to enter text.

    2. On a cold day, the demand and supply of lemonade decrease.

    Note: Paste the graph here.

    Select here to enter text.

    3. When Hawaii's Mt. Kilauea erupts violently, the demand for sightseeing flights from tourists increases, but the supply of pilots willing to offer these risky flights decreases.

    Note: Paste the graph here.

    Select here to enter text.

    4. In a hot area of Arizona where they generate most of the electricity with wind turbines, the demand for electricity decreases on windy days as people switch off their air conditioners and enjoy the breeze. But at the same time, the amount of electricity supplied increases as the wind turbines spin faster.

    Note: Paste the graph here.

    Select here to enter text.

    ## image2.png

    **IMG_8046.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/img-8046-png)

    **IMG_8046.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/img-8046-png)

    **## Supplyanddemandcurvesworksheet.docx**

    ## **Supply and Demand Curves Worksheet**

    ### Data

    The following graph illustrates a standard supply and demand model, which shows the relationship between price and quantity in a competitive market. Complete the worksheet, using this graph as a reference.

    ![](https://www.sweetstudy.com/questions/journal-20943755)

    Long description: The graph illustrates a standard supply and demand model, which shows the relationship between price and quantity in a competitive market. The horizontal axis (x-axis) represents the quantity of a good or service. The vertical axis (y-axis) represents the price of the good or service. There are two linear curves on the graph:

    · The demand curve slopes downward from left to right, indicating that as the price decreases, the quantity demanded increases. It is labeled as D1.

    · The supply curve slopes upward from left to right, indicating that as the price increases, the quantity supplied also increases. It is labeled as S1.

    The intersection of the supply and demand curves marks the market equilibrium, where the quantity demanded equals the quantity supplied. This point is labeled with the equilibrium price (P1) and equilibrium quantity (Q1).

    In this worksheet, you will be presented with four scenarios. For each of the scenarios, complete the following two tasks.

    · Draw the shifts of demand and supply curves as applicable.

    · Comment whether the price and quantities have increased or decreased.

    **Note: You don’t have to use Excel’s Chart feature for this worksheet. A generic AD–AS graph should suffice.**

    ### Scenarios

    1. On a hot day, the demand and supply of lemonade increase.

    Note: Paste the graph here.

    Select here to enter text.

    2. On a cold day, the demand and supply of lemonade decrease.

    Note: Paste the graph here.

    Select here to enter text.

    3. When Hawaii's Mt. Kilauea erupts violently, the demand for sightseeing flights from tourists increases, but the supply of pilots willing to offer these risky flights decreases.

    Note: Paste the graph here.

    Select here to enter text.

    4. In a hot area of Arizona where they generate most of the electricity with wind turbines, the demand for electricity decreases on windy days as people switch off their air conditioners and enjoy the breeze. But at the same time, the amount of electricity supplied increases as the wind turbines spin faster.

    Note: Paste the graph here.

    Select here to enter text.

    ## image2.png

    **IMG_8046.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/img-8046-png)

    **## Supplyanddemandcurvesworksheet.docx**

    ## **Supply and Demand Curves Worksheet**

    ### Data

    The following graph illustrates a standard supply and demand model, which shows the relationship between price and quantity in a competitive market. Complete the worksheet, using this graph as a reference.

    ![](https://www.sweetstudy.com/questions/journal-20943755)

    Long description: The graph illustrates a standard supply and demand model, which shows the relationship between price and quantity in a competitive market. The horizontal axis (x-axis) represents the quantity of a good or service. The vertical axis (y-axis) represents the price of the good or service. There are two linear curves on the graph:

    · The demand curve slopes downward from left to right, indicating that as the price decreases, the quantity demanded increases. It is labeled as D1.

    · The supply curve slopes upward from left to right, indicating that as the price increases, the quantity supplied also increases. It is labeled as S1.

    The intersection of the supply and demand curves marks the market equilibrium, where the quantity demanded equals the quantity supplied. This point is labeled with the equilibrium price (P1) and equilibrium quantity (Q1).

    In this worksheet, you will be presented with four scenarios. For each of the scenarios, complete the following two tasks.

    · Draw the shifts of demand and supply curves as applicable.

    · Comment whether the price and quantities have increased or decreased.

    **Note: You don’t have to use Excel’s Chart feature for this worksheet. A generic AD–AS graph should suffice.**

    ### Scenarios

    1. On a hot day, the demand and supply of lemonade increase.

    Note: Paste the graph here.

    Select here to enter text.

    2. On a cold day, the demand and supply of lemonade decrease.

    Note: Paste the graph here.

    Select here to enter text.

    3. When Hawaii's Mt. Kilauea erupts violently, the demand for sightseeing flights from tourists increases, but the supply of pilots willing to offer these risky flights decreases.

    Note: Paste the graph here.

    Select here to enter text.

    4. In a hot area of Arizona where they generate most of the electricity with wind turbines, the demand for electricity decreases on windy days as people switch off their air conditioners and enjoy the breeze. But at the same time, the amount of electricity supplied increases as the wind turbines spin faster.

    Note: Paste the graph here.

    Select here to enter text.

    ## image2.png

    **IMG_8046.png**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/img-8046-png)

    – 1
    – 2

  • [Solved] Business Finance – Management Management Assignment For Supply Chain Modeling And Analysis Needs To Be Completed By Friday, 10 October, At 12pm.

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    Executive Solution Overview

    This assignment involves Demand Forecasting. The attachment includes all of the information for it including the questions that need to be answered. Please let me know if you need to use a book to better understand how to complete the questions. \ Homework2.docx](https://www.sweetstudy.com/files/ho…

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    Assignment Prompt & Instructions

    This assignment involves Demand Forecasting. The attachment includes all of the information for it including the questions that need to be answered. Please let me know if you need to use a book to better understand how to complete the questions.
    \
    Homework2.docx](https://www.sweetstudy.com/files/homework2-docx-10421289 "Homework2.docx")

  • [Solved] reading note 6

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    instructions and reading attached **For section #2 Comparative Insight (7 points) Week 5 Youtube link:** **https://www.youtube.com/watch?v=l-CxuVRaGmk** **https://www.youtube.com/watch?v=PyPvciP-PL8** \ Reading6.pdf](https://www.sweetstudy.com/files/reading6-pdf-10421301 "Reading6.pdf") \ Selectio…

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    instructions and reading attached
    **For section #2 Comparative Insight (7 points) Week 5 Youtube link:**
    **https://www.youtube.com/watch?v=l-CxuVRaGmk**
    **https://www.youtube.com/watch?v=PyPvciP-PL8**
    \
    Reading6.pdf](https://www.sweetstudy.com/files/reading6-pdf-10421301 "Reading6.pdf")
    \
    Selection_InitialAssessmentMethods.pdf](https://www.sweetstudy.com/files/selection-initialassessmentmethods-pdf "Selection_InitialAssessmentMethods.pdf")

  • [Solved] MGMT496

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    SEE ATTACHMENTS – ## WEEK6.docx – ## UnderstandingCompanyCultureandMotivationasanExecutiveofaPubliclyTradedCompan1.docx – ## ImportanceofBugeting.docx – MissionandVisionStatements.pptx **## WEEK6.docx** Share a brief presentation (PowerPoint) of what you have included and intend to include in your e…

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    SEE ATTACHMENTS

    – ## WEEK6.docx

    – ## UnderstandingCompanyCultureandMotivationasanExecutiveofaPubliclyTradedCompan1.docx

    – ## ImportanceofBugeting.docx

    – MissionandVisionStatements.pptx

    **## WEEK6.docx**

    Share a brief presentation (PowerPoint) of what you have included and intend to include in your e-portfolio.  The presentation should include: (1) a personal profile including career theme (project management, human resource management, etc.), (2) career goal(s), and (3) at least three examples of artifacts that will support your e-portfolio (does not need to be an entire document- include snapshot).

    **## UnderstandingCompanyCultureandMotivationasanExecutiveofaPubliclyTradedCompan1.docx**

    **Understanding Company Culture and Motivation as an Executive of a Publicly Traded Company**

    Jamil D. Wilson

    Professor Nelson

    MGMT 311

    February 16, 2025

    **Understanding Company Culture and Motivation as an Executive of a Publicly Traded Company**

    In the contemporary business environment, culture and motivation of the employees are among the critical factors that determine the success of public companies. These corporations’ executives bear the responsibility of long-term management, profit, and shareholders’ value. Although financial results and management business plans are vital for the company’s success, culture and employee engagement can boost the performance and creativity in the organization. A clear organizational culture is known to define the workplace context, guide decision making and improve employee satisfaction while motivation is the key to maintaining the employees’ commitment to work.

    **The Impact of Company Culture on Corporate Success**

    Company culture refers to the concepts that are inherent in a firm, which include the values, beliefs and behaviour patterns (Ghaleb, 2024). A strong organizational culture ensures that every worker is a valued member who is working towards the achievement of certain organizational goals, which, in turn, affects their performance levels (Ghaleb, 2024). In the case of publicly held firms, culture is not only an organizational resource but also a business asset in managing corporate image and investor relations. Culture leads to better employee acquisition and thus minimizes the employee turnover which is always costly to any organization by improving efficiency (Ghaleb, 2024). Managers should understand that toxic culture can cause low employee satisfaction, and corporate dishonesty, and potentially damaging publicity, all of which are detrimental to shareholder returns. Enron and Wells Fargo are examples of how lack of cultural monitoring can result to corporate catastrophes and frauds. On the other hand, organizations like Google and Microsoft have developed sound and creative organizational culture that gives them competitive advantage in the markets and also increases shareholders’ trust. When it comes to strengthening the culture that aligns with the corporate values, it is essential to guarantee that all the workers at all organizational levels are committed to achieving strategic objectives in the interest of the firm.

    **Employee Motivation and Organizational Performance**

    Motivation is one of the most important determinants of employees’ performance as well as of organizational outcomes (Dobre, 2013). A motivated staff is more productive, creative and ready to do anything to ensure that the company achieves its objectives (Dobre, 2013). In public limited companies where performance is being benchmarked by investors and analysts, it is important to keep the employees motivated in order to sustain competitive advantage. To increase engagement, executives should have general knowledge of the motivational theories like Maslow’s need hierarchy theory, Herzberg’s two-factor theory, and Deci and Ryan’s self-determination theory. The key motivational tools include the use of monetary rewards, career growth, appreciation, and a good organizational culture (Dobre, 2013). Salesforce and Adobe are some of the best examples of those businesses that pay attention to the employee well-being and motivation and outperform the competitors both in terms of revenue and employee satisfaction.

    **The Link between Culture, Motivation, and Shareholder Value**

    Shareholder value is a primary consideration for any organization that is operating in the public domain. Corporate and employee engagement has been shown to retain and attract customers, enable faster growth, advance technologies, enhance brand images, and increase shareholder returns. According to studies, organizations that have engaged employees in their workforce are most likely to record high levels of profitability, increased customer satisfaction and reduced operating expenses (Akpa et al., 2021). Specifically, investors and analysts pay attention to the organizational culture and employees as the predictors of company performance. Managers need to also appreciate the impact of culture and motivation in the attraction of investors. Socially responsible investment funds and institutional investors will prefer to invest in firms that are well-governed, ethical and those that have a healthy organizational culture (Graham et al., 2022). Failure to address cultural and motivational issues may lead to lack of investors’ confidence in the organizations, resulting in fluctuating stock prices and economic downtimes.

    **References**

    Akpa, V. O., Asikhia, O. U., & Nneji, N. E. (2021). Organizational culture and organizational performance: A review of literature.
    _International Journal of Advances in Engineering and Management_,
    _3_(1), 361-372.

    Dobre, O. I. (2013). Employee motivation and organizational performance.
    _Review of applied socio-economic research_,
    _5_(1).

    Ghaleb, B. D. S. (2024). The importance of organizational culture for business success.
    _Jurnal Riset Multidisiplin Dan Inovasi Teknologi_,
    _2_(03), 727-735.

    Graham, J. R., Grennan, J., Harvey, C. R., & Rajgopal, S. (2022). Corporate culture: Evidence from the field.
    _Journal of financial economics_,
    _146_(2), 552-593.

    **## ImportanceofBugeting.docx**

    1

    5

    **Importance of Budgeting, Accounting, and Workplace Conflict in Executive Leadership**

    Jamil D. Wilson

    Professor Nelson

    MGMT 311

    March 3, 2025

    **Importance of Budgeting, Accounting, and Workplace Conflict in Executive Leadership**

    As an executive of a public limited company, the aspects of budgeting, accounting, and conflict in the workplace are crucial to the formulation of strategic decisions. These three areas are important in establishing a sound financial ground, compliance with the legal requirements, and a good workplace. I will explain the importance of each aspect and why an executive must have good understanding of them to be effective in his leadership role.

    **Budgeting**

    Budgeting is a crucial process in any organization, but it is more critical in a publicly held company to determine the right time to buy or sell an asset. A good budget provides the general financial direction for an organization and also ensures effective and proper use of resources (Drury, 2013). Budgeting is very crucial for any organization because it enables the top management to anticipate the future cash inflows and outflows, control risks and make sound investment decisions. Lack of a proper budget can be detrimental to a firm which might see reduced shareholders’ confidence and could potentially attract the attention of the regulators. Budgeting for public companies is unique in the sense that companies are answerable to shareholders and regulatory authorities and so budgeting must correspond to the strategic plan of the firm as well as to market reality (Drury, 2013). Budgets are calculated with significant attention from investors, and any discrepancies with the established figures may hurt the stock value and investors’ confidence. In addition, a stable budgeting process helps the company to avoid wrong decisions in the moments of economic crises and to invest in the crucial activities for its future development (Drury, 2013). It is my responsibility as an executive to assure the budgeting of all departments while at the same time encouraging the enhancement of operations.

    **Accounting**

    Accounting is the core pillar of corporate governance in a listed company. Accounting procedures are useful in making sure that all transactions are accounted for in the right manner in order to meet the legal and ethical requirements. The rules set by the SEC regarding accounting are very strict and any failure to meet them has legal repercussions, loss of investors’ confidence and damage to the company’s image. Accounting knowledge assists me as an executive in the interpretation of the financial statements, the evaluation of the performance of the company and communication of the results to the stakeholders (Drury, 2013). Financial statements such as income statements, balance sheets, and cash flow statements give information about the revenue, the assets and liabilities, and cash position respectively. Lack of accounting education may result in poor decision making since the executives will lack proper information on the financial position of the company hence leading to poor management of the company’s finances (Drury, 2013). Ethical accounting practices are important in ascertaining confidence in the companies through investors, employees, and the legal bodies. The adherence to GAAP and IFRS will make me maintain the integrity of the company in compliance with the accounting standards to prevent embezzlement and fraud.

    **Workplace Conflict**

    Conflicts are bound to occur in every organization but when they are in a company that is publicly traded, effects can be disastrous. These conflicts may be due to differences in views, competition or when two or more people have different objectives. If not addressed effectively, workplace conflict reduces the efficiency of employees, results in employee complaints, and high attrition rates (Rahim, 2023). As an executive, I need to ensure that I find ways of managing conflicts that may arise in an organization so that they do not get out of hand and affect the performance of the organization. Conflict management is most relevant to a publicly held company where expectations are higher and employee morale has a direct impact on the organization (Rahim, 2023). Due to the toxic work culture, organizations can experience low creativity and lack of cooperation among employees, thus seeing a decline in their performance. Conflicts can be managed effectively though encouraging communication, respecting other people, and having appropriate measures for solving conflict (Rahim, 2023). Furthermore, handling conflicts in advance, one can make the employees to be appreciated and motivated hence enhancing productivity and success of the organization.

    Every executive heading a publicly-held firm needs to grasp the basics with regards to budgeting, accounting, and workplace conflict. Budgeting helps to maintain control and allocation of finances, accounting keeps records and complies with the legal requirements, and management of conflicts in the workplace promotes efficiency at the workplace. This knowledge helps me make the right decisions on behalf of the company and to retain the investors’ confidence. By incorporating these key elements in the executive leadership, I will be in a better position to enhance the company’s long-term sustainability.

    **References**

    Drury, C. M. (2013).
    _Management and cost accounting_. Springer.

    Rahim, M. A. (2023).
    _Managing conflict in organizations_. Routledge.

    **MissionandVisionStatements.pptx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/missionandvisionstatements-pptx-10421275)

    **MissionandVisionStatements.pptx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/missionandvisionstatements-pptx-10421275)

    **## WEEK6.docx**

    Share a brief presentation (PowerPoint) of what you have included and intend to include in your e-portfolio.  The presentation should include: (1) a personal profile including career theme (project management, human resource management, etc.), (2) career goal(s), and (3) at least three examples of artifacts that will support your e-portfolio (does not need to be an entire document- include snapshot).

    **## UnderstandingCompanyCultureandMotivationasanExecutiveofaPubliclyTradedCompan1.docx**

    **Understanding Company Culture and Motivation as an Executive of a Publicly Traded Company**

    Jamil D. Wilson

    Professor Nelson

    MGMT 311

    February 16, 2025

    **Understanding Company Culture and Motivation as an Executive of a Publicly Traded Company**

    In the contemporary business environment, culture and motivation of the employees are among the critical factors that determine the success of public companies. These corporations’ executives bear the responsibility of long-term management, profit, and shareholders’ value. Although financial results and management business plans are vital for the company’s success, culture and employee engagement can boost the performance and creativity in the organization. A clear organizational culture is known to define the workplace context, guide decision making and improve employee satisfaction while motivation is the key to maintaining the employees’ commitment to work.

    **The Impact of Company Culture on Corporate Success**

    Company culture refers to the concepts that are inherent in a firm, which include the values, beliefs and behaviour patterns (Ghaleb, 2024). A strong organizational culture ensures that every worker is a valued member who is working towards the achievement of certain organizational goals, which, in turn, affects their performance levels (Ghaleb, 2024). In the case of publicly held firms, culture is not only an organizational resource but also a business asset in managing corporate image and investor relations. Culture leads to better employee acquisition and thus minimizes the employee turnover which is always costly to any organization by improving efficiency (Ghaleb, 2024). Managers should understand that toxic culture can cause low employee satisfaction, and corporate dishonesty, and potentially damaging publicity, all of which are detrimental to shareholder returns. Enron and Wells Fargo are examples of how lack of cultural monitoring can result to corporate catastrophes and frauds. On the other hand, organizations like Google and Microsoft have developed sound and creative organizational culture that gives them competitive advantage in the markets and also increases shareholders’ trust. When it comes to strengthening the culture that aligns with the corporate values, it is essential to guarantee that all the workers at all organizational levels are committed to achieving strategic objectives in the interest of the firm.

    **Employee Motivation and Organizational Performance**

    Motivation is one of the most important determinants of employees’ performance as well as of organizational outcomes (Dobre, 2013). A motivated staff is more productive, creative and ready to do anything to ensure that the company achieves its objectives (Dobre, 2013). In public limited companies where performance is being benchmarked by investors and analysts, it is important to keep the employees motivated in order to sustain competitive advantage. To increase engagement, executives should have general knowledge of the motivational theories like Maslow’s need hierarchy theory, Herzberg’s two-factor theory, and Deci and Ryan’s self-determination theory. The key motivational tools include the use of monetary rewards, career growth, appreciation, and a good organizational culture (Dobre, 2013). Salesforce and Adobe are some of the best examples of those businesses that pay attention to the employee well-being and motivation and outperform the competitors both in terms of revenue and employee satisfaction.

    **The Link between Culture, Motivation, and Shareholder Value**

    Shareholder value is a primary consideration for any organization that is operating in the public domain. Corporate and employee engagement has been shown to retain and attract customers, enable faster growth, advance technologies, enhance brand images, and increase shareholder returns. According to studies, organizations that have engaged employees in their workforce are most likely to record high levels of profitability, increased customer satisfaction and reduced operating expenses (Akpa et al., 2021). Specifically, investors and analysts pay attention to the organizational culture and employees as the predictors of company performance. Managers need to also appreciate the impact of culture and motivation in the attraction of investors. Socially responsible investment funds and institutional investors will prefer to invest in firms that are well-governed, ethical and those that have a healthy organizational culture (Graham et al., 2022). Failure to address cultural and motivational issues may lead to lack of investors’ confidence in the organizations, resulting in fluctuating stock prices and economic downtimes.

    **References**

    Akpa, V. O., Asikhia, O. U., & Nneji, N. E. (2021). Organizational culture and organizational performance: A review of literature.
    _International Journal of Advances in Engineering and Management_,
    _3_(1), 361-372.

    Dobre, O. I. (2013). Employee motivation and organizational performance.
    _Review of applied socio-economic research_,
    _5_(1).

    Ghaleb, B. D. S. (2024). The importance of organizational culture for business success.
    _Jurnal Riset Multidisiplin Dan Inovasi Teknologi_,
    _2_(03), 727-735.

    Graham, J. R., Grennan, J., Harvey, C. R., & Rajgopal, S. (2022). Corporate culture: Evidence from the field.
    _Journal of financial economics_,
    _146_(2), 552-593.

    **## ImportanceofBugeting.docx**

    1

    5

    **Importance of Budgeting, Accounting, and Workplace Conflict in Executive Leadership**

    Jamil D. Wilson

    Professor Nelson

    MGMT 311

    March 3, 2025

    **Importance of Budgeting, Accounting, and Workplace Conflict in Executive Leadership**

    As an executive of a public limited company, the aspects of budgeting, accounting, and conflict in the workplace are crucial to the formulation of strategic decisions. These three areas are important in establishing a sound financial ground, compliance with the legal requirements, and a good workplace. I will explain the importance of each aspect and why an executive must have good understanding of them to be effective in his leadership role.

    **Budgeting**

    Budgeting is a crucial process in any organization, but it is more critical in a publicly held company to determine the right time to buy or sell an asset. A good budget provides the general financial direction for an organization and also ensures effective and proper use of resources (Drury, 2013). Budgeting is very crucial for any organization because it enables the top management to anticipate the future cash inflows and outflows, control risks and make sound investment decisions. Lack of a proper budget can be detrimental to a firm which might see reduced shareholders’ confidence and could potentially attract the attention of the regulators. Budgeting for public companies is unique in the sense that companies are answerable to shareholders and regulatory authorities and so budgeting must correspond to the strategic plan of the firm as well as to market reality (Drury, 2013). Budgets are calculated with significant attention from investors, and any discrepancies with the established figures may hurt the stock value and investors’ confidence. In addition, a stable budgeting process helps the company to avoid wrong decisions in the moments of economic crises and to invest in the crucial activities for its future development (Drury, 2013). It is my responsibility as an executive to assure the budgeting of all departments while at the same time encouraging the enhancement of operations.

    **Accounting**

    Accounting is the core pillar of corporate governance in a listed company. Accounting procedures are useful in making sure that all transactions are accounted for in the right manner in order to meet the legal and ethical requirements. The rules set by the SEC regarding accounting are very strict and any failure to meet them has legal repercussions, loss of investors’ confidence and damage to the company’s image. Accounting knowledge assists me as an executive in the interpretation of the financial statements, the evaluation of the performance of the company and communication of the results to the stakeholders (Drury, 2013). Financial statements such as income statements, balance sheets, and cash flow statements give information about the revenue, the assets and liabilities, and cash position respectively. Lack of accounting education may result in poor decision making since the executives will lack proper information on the financial position of the company hence leading to poor management of the company’s finances (Drury, 2013). Ethical accounting practices are important in ascertaining confidence in the companies through investors, employees, and the legal bodies. The adherence to GAAP and IFRS will make me maintain the integrity of the company in compliance with the accounting standards to prevent embezzlement and fraud.

    **Workplace Conflict**

    Conflicts are bound to occur in every organization but when they are in a company that is publicly traded, effects can be disastrous. These conflicts may be due to differences in views, competition or when two or more people have different objectives. If not addressed effectively, workplace conflict reduces the efficiency of employees, results in employee complaints, and high attrition rates (Rahim, 2023). As an executive, I need to ensure that I find ways of managing conflicts that may arise in an organization so that they do not get out of hand and affect the performance of the organization. Conflict management is most relevant to a publicly held company where expectations are higher and employee morale has a direct impact on the organization (Rahim, 2023). Due to the toxic work culture, organizations can experience low creativity and lack of cooperation among employees, thus seeing a decline in their performance. Conflicts can be managed effectively though encouraging communication, respecting other people, and having appropriate measures for solving conflict (Rahim, 2023). Furthermore, handling conflicts in advance, one can make the employees to be appreciated and motivated hence enhancing productivity and success of the organization.

    Every executive heading a publicly-held firm needs to grasp the basics with regards to budgeting, accounting, and workplace conflict. Budgeting helps to maintain control and allocation of finances, accounting keeps records and complies with the legal requirements, and management of conflicts in the workplace promotes efficiency at the workplace. This knowledge helps me make the right decisions on behalf of the company and to retain the investors’ confidence. By incorporating these key elements in the executive leadership, I will be in a better position to enhance the company’s long-term sustainability.

    **References**

    Drury, C. M. (2013).
    _Management and cost accounting_. Springer.

    Rahim, M. A. (2023).
    _Managing conflict in organizations_. Routledge.

    **MissionandVisionStatements.pptx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/missionandvisionstatements-pptx-10421275)

    **## WEEK6.docx**

    Share a brief presentation (PowerPoint) of what you have included and intend to include in your e-portfolio.  The presentation should include: (1) a personal profile including career theme (project management, human resource management, etc.), (2) career goal(s), and (3) at least three examples of artifacts that will support your e-portfolio (does not need to be an entire document- include snapshot).

    **## UnderstandingCompanyCultureandMotivationasanExecutiveofaPubliclyTradedCompan1.docx**

    **Understanding Company Culture and Motivation as an Executive of a Publicly Traded Company**

    Jamil D. Wilson

    Professor Nelson

    MGMT 311

    February 16, 2025

    **Understanding Company Culture and Motivation as an Executive of a Publicly Traded Company**

    In the contemporary business environment, culture and motivation of the employees are among the critical factors that determine the success of public companies. These corporations’ executives bear the responsibility of long-term management, profit, and shareholders’ value. Although financial results and management business plans are vital for the company’s success, culture and employee engagement can boost the performance and creativity in the organization. A clear organizational culture is known to define the workplace context, guide decision making and improve employee satisfaction while motivation is the key to maintaining the employees’ commitment to work.

    **The Impact of Company Culture on Corporate Success**

    Company culture refers to the concepts that are inherent in a firm, which include the values, beliefs and behaviour patterns (Ghaleb, 2024). A strong organizational culture ensures that every worker is a valued member who is working towards the achievement of certain organizational goals, which, in turn, affects their performance levels (Ghaleb, 2024). In the case of publicly held firms, culture is not only an organizational resource but also a business asset in managing corporate image and investor relations. Culture leads to better employee acquisition and thus minimizes the employee turnover which is always costly to any organization by improving efficiency (Ghaleb, 2024). Managers should understand that toxic culture can cause low employee satisfaction, and corporate dishonesty, and potentially damaging publicity, all of which are detrimental to shareholder returns. Enron and Wells Fargo are examples of how lack of cultural monitoring can result to corporate catastrophes and frauds. On the other hand, organizations like Google and Microsoft have developed sound and creative organizational culture that gives them competitive advantage in the markets and also increases shareholders’ trust. When it comes to strengthening the culture that aligns with the corporate values, it is essential to guarantee that all the workers at all organizational levels are committed to achieving strategic objectives in the interest of the firm.

    **Employee Motivation and Organizational Performance**

    Motivation is one of the most important determinants of employees’ performance as well as of organizational outcomes (Dobre, 2013). A motivated staff is more productive, creative and ready to do anything to ensure that the company achieves its objectives (Dobre, 2013). In public limited companies where performance is being benchmarked by investors and analysts, it is important to keep the employees motivated in order to sustain competitive advantage. To increase engagement, executives should have general knowledge of the motivational theories like Maslow’s need hierarchy theory, Herzberg’s two-factor theory, and Deci and Ryan’s self-determination theory. The key motivational tools include the use of monetary rewards, career growth, appreciation, and a good organizational culture (Dobre, 2013). Salesforce and Adobe are some of the best examples of those businesses that pay attention to the employee well-being and motivation and outperform the competitors both in terms of revenue and employee satisfaction.

    **The Link between Culture, Motivation, and Shareholder Value**

    Shareholder value is a primary consideration for any organization that is operating in the public domain. Corporate and employee engagement has been shown to retain and attract customers, enable faster growth, advance technologies, enhance brand images, and increase shareholder returns. According to studies, organizations that have engaged employees in their workforce are most likely to record high levels of profitability, increased customer satisfaction and reduced operating expenses (Akpa et al., 2021). Specifically, investors and analysts pay attention to the organizational culture and employees as the predictors of company performance. Managers need to also appreciate the impact of culture and motivation in the attraction of investors. Socially responsible investment funds and institutional investors will prefer to invest in firms that are well-governed, ethical and those that have a healthy organizational culture (Graham et al., 2022). Failure to address cultural and motivational issues may lead to lack of investors’ confidence in the organizations, resulting in fluctuating stock prices and economic downtimes.

    **References**

    Akpa, V. O., Asikhia, O. U., & Nneji, N. E. (2021). Organizational culture and organizational performance: A review of literature.
    _International Journal of Advances in Engineering and Management_,
    _3_(1), 361-372.

    Dobre, O. I. (2013). Employee motivation and organizational performance.
    _Review of applied socio-economic research_,
    _5_(1).

    Ghaleb, B. D. S. (2024). The importance of organizational culture for business success.
    _Jurnal Riset Multidisiplin Dan Inovasi Teknologi_,
    _2_(03), 727-735.

    Graham, J. R., Grennan, J., Harvey, C. R., & Rajgopal, S. (2022). Corporate culture: Evidence from the field.
    _Journal of financial economics_,
    _146_(2), 552-593.

    **## ImportanceofBugeting.docx**

    1

    5

    **Importance of Budgeting, Accounting, and Workplace Conflict in Executive Leadership**

    Jamil D. Wilson

    Professor Nelson

    MGMT 311

    March 3, 2025

    **Importance of Budgeting, Accounting, and Workplace Conflict in Executive Leadership**

    As an executive of a public limited company, the aspects of budgeting, accounting, and conflict in the workplace are crucial to the formulation of strategic decisions. These three areas are important in establishing a sound financial ground, compliance with the legal requirements, and a good workplace. I will explain the importance of each aspect and why an executive must have good understanding of them to be effective in his leadership role.

    **Budgeting**

    Budgeting is a crucial process in any organization, but it is more critical in a publicly held company to determine the right time to buy or sell an asset. A good budget provides the general financial direction for an organization and also ensures effective and proper use of resources (Drury, 2013). Budgeting is very crucial for any organization because it enables the top management to anticipate the future cash inflows and outflows, control risks and make sound investment decisions. Lack of a proper budget can be detrimental to a firm which might see reduced shareholders’ confidence and could potentially attract the attention of the regulators. Budgeting for public companies is unique in the sense that companies are answerable to shareholders and regulatory authorities and so budgeting must correspond to the strategic plan of the firm as well as to market reality (Drury, 2013). Budgets are calculated with significant attention from investors, and any discrepancies with the established figures may hurt the stock value and investors’ confidence. In addition, a stable budgeting process helps the company to avoid wrong decisions in the moments of economic crises and to invest in the crucial activities for its future development (Drury, 2013). It is my responsibility as an executive to assure the budgeting of all departments while at the same time encouraging the enhancement of operations.

    **Accounting**

    Accounting is the core pillar of corporate governance in a listed company. Accounting procedures are useful in making sure that all transactions are accounted for in the right manner in order to meet the legal and ethical requirements. The rules set by the SEC regarding accounting are very strict and any failure to meet them has legal repercussions, loss of investors’ confidence and damage to the company’s image. Accounting knowledge assists me as an executive in the interpretation of the financial statements, the evaluation of the performance of the company and communication of the results to the stakeholders (Drury, 2013). Financial statements such as income statements, balance sheets, and cash flow statements give information about the revenue, the assets and liabilities, and cash position respectively. Lack of accounting education may result in poor decision making since the executives will lack proper information on the financial position of the company hence leading to poor management of the company’s finances (Drury, 2013). Ethical accounting practices are important in ascertaining confidence in the companies through investors, employees, and the legal bodies. The adherence to GAAP and IFRS will make me maintain the integrity of the company in compliance with the accounting standards to prevent embezzlement and fraud.

    **Workplace Conflict**

    Conflicts are bound to occur in every organization but when they are in a company that is publicly traded, effects can be disastrous. These conflicts may be due to differences in views, competition or when two or more people have different objectives. If not addressed effectively, workplace conflict reduces the efficiency of employees, results in employee complaints, and high attrition rates (Rahim, 2023). As an executive, I need to ensure that I find ways of managing conflicts that may arise in an organization so that they do not get out of hand and affect the performance of the organization. Conflict management is most relevant to a publicly held company where expectations are higher and employee morale has a direct impact on the organization (Rahim, 2023). Due to the toxic work culture, organizations can experience low creativity and lack of cooperation among employees, thus seeing a decline in their performance. Conflicts can be managed effectively though encouraging communication, respecting other people, and having appropriate measures for solving conflict (Rahim, 2023). Furthermore, handling conflicts in advance, one can make the employees to be appreciated and motivated hence enhancing productivity and success of the organization.

    Every executive heading a publicly-held firm needs to grasp the basics with regards to budgeting, accounting, and workplace conflict. Budgeting helps to maintain control and allocation of finances, accounting keeps records and complies with the legal requirements, and management of conflicts in the workplace promotes efficiency at the workplace. This knowledge helps me make the right decisions on behalf of the company and to retain the investors’ confidence. By incorporating these key elements in the executive leadership, I will be in a better position to enhance the company’s long-term sustainability.

    **References**

    Drury, C. M. (2013).
    _Management and cost accounting_. Springer.

    Rahim, M. A. (2023).
    _Managing conflict in organizations_. Routledge.

    **MissionandVisionStatements.pptx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/missionandvisionstatements-pptx-10421275)

    – 1
    – 2
    – 3
    – 4

  • [Solved] MATH120

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    SEE ATTACHED – ## WILSON-DATASET28.xls – ## WEEK6.docx **## WILSON-DATASET28.xls** [removed] **## WEEK6.docx** Using your data from the Discussion from Week 2, go back and perform a linear regression. Find the equation of the linear equation that best fits your data and calculate the correlation c…

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    Assignment Prompt & Instructions

    SEE ATTACHED

    – ## WILSON-DATASET28.xls

    – ## WEEK6.docx

    **## WILSON-DATASET28.xls**

    [removed]

    **## WEEK6.docx**

    Using your data from the Discussion from Week 2, go back and perform a linear regression.  Find the equation of the linear equation that best fits your data and calculate the correlation coefficient (R).  How does this compare to your analysis in week 2?

    **Attached is the data from week 2**

    **## WEEK6.docx**

    Using your data from the Discussion from Week 2, go back and perform a linear regression.  Find the equation of the linear equation that best fits your data and calculate the correlation coefficient (R).  How does this compare to your analysis in week 2?

    **Attached is the data from week 2**

    **## WILSON-DATASET28.xls**

    [removed]

    **## WEEK6.docx**

    Using your data from the Discussion from Week 2, go back and perform a linear regression.  Find the equation of the linear equation that best fits your data and calculate the correlation coefficient (R).  How does this compare to your analysis in week 2?

    **Attached is the data from week 2**

    **## WILSON-DATASET28.xls**

    [removed]

    **## WEEK6.docx**

    Using your data from the Discussion from Week 2, go back and perform a linear regression.  Find the equation of the linear equation that best fits your data and calculate the correlation coefficient (R).  How does this compare to your analysis in week 2?

    **Attached is the data from week 2**

    – 1
    – 2

  • [Solved] BUSINESS (NO PLAGARISM A+ WORK, ON TIME)

    ✓ Verified Academic Solution Available

    Executive Solution Overview

    Discussion & Respond – ## Week8.docx – Marketingplan.docx **## Week8.docx** **Week 8 (No more than 200-250 words)** **Research** Research marketing plans(attached) and controls for success. Review information on your final paper topic and the industry it is in. **Discuss** · What were the challenges…

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    Assignment Prompt & Instructions

    Discussion & Respond

    – ## Week8.docx

    – Marketingplan.docx

    **## Week8.docx**

    **Week 8 (No more than 200-250 words)**

    **Research**

    Research marketing plans(attached) and controls for success. Review information on your final paper topic and the industry it is in.

    **Discuss**

    · What were the challenges and triumphs you encountered while writing your marketing plan?

    · What would the most significant challenges be to put this plan in place?

    · What controls did you put into place to ensure the success of your marketing plan?

    Respond to TG(No more than 150 words

    Class,

                    I hope everyone had a great eight weeks of learning. The marketing plan I developed focused on Maxwell House Coffee, a well-established brand facing notable challenges over the past decade. Through extensive research, I gained insights into the brand’s diverse product offerings and its storied heritage. However, this history became somewhat obscured when Kraft Heinz acquired the brand, followed by its subsequent purchase by an even larger conglomerate. Initially, my approach yielded positive results in evaluating product quality and leveraging traditional advertising methods.

    This momentum was disrupted when Maxwell House Coffee underwent its first rebranding in 133 years, becoming Maxwell Apartment. Launching a new marketing campaign immediately after a major rebranding posed risks of consumer confusion. Recognizing this, I incorporated the rebranding into my proposal rather than disregarding it. After thorough analysis of available information regarding the campaign, I determined that the initiative appeared to be more of a promotional tactic and risked alienating loyal customers. Consequently, I recommend a detailed strategy rooted in traditional advertising, emphasizing Maxwell House’s historical significance and its unique connection to American culture, appealing to a broad audience that includes both agricultural workers and political figures.

    Respond to Gm(No more than 150 words

    Marketing plans are an integral part of the success of businesses and overall sales plans. Weak marketing can lead to loss of revenue, poor relationships with customer and vendors, and failure of an organization in some cases. For these reasons, investment in a good marketing team and solid marketing plan can yield an excellent return on investment for a business.

    The biggest challenges I faced while writing my marketing plan were in relation to digging out information on competitors in the industry. Almost all are privately held organizations, so there is little information available to the public on their financial situations and other pertinent information. I had an advantage of being involved in this industry for the last 4 years, which did help in the marketing plan, giving me insight into the market that others may not have.

         My biggest triumph personally was putting together a marketing budget and figuring out the appropriation for those funds. This is something I’ve never done before, even as a GM running a business. Marketing activities are always handles by a corporate team, so putting together my own budget for one was really fun!

    The biggest challenge for putting this plan into place would definitely be incorporating the recent safety study in a digestible way for consumers. One of the biggest hurdles in growing market share for rubber mulch is the pre-existing notion that it is inherently toxic, and if IMC can overcome those stereotypes, they have opportunity to really grow their business. It’s just a lot of information for customers to take in, and hard to make into visually appealing marketing materials.

    Most of the controls I used in my plan are financially driven. We set measurable goals for market and revenue growth, and hitting those goals are the greatest control we can use. If we are falling short of the 7.5% increased sales revenue year over year, we can look for the indicators of where our marketing plan is falling short. Financial goals with clear parameters easily allow us to see where we are failing or where we are succeeding, and should be the first place we look when we are evaluating the success of this marketing plan.

    **Marketingplan.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketingplan-docx-10430761)

    **Marketingplan.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketingplan-docx-10430761)

    **## Week8.docx**

    **Week 8 (No more than 200-250 words)**

    **Research**

    Research marketing plans(attached) and controls for success. Review information on your final paper topic and the industry it is in.

    **Discuss**

    · What were the challenges and triumphs you encountered while writing your marketing plan?

    · What would the most significant challenges be to put this plan in place?

    · What controls did you put into place to ensure the success of your marketing plan?

    Respond to TG(No more than 150 words

    Class,

                    I hope everyone had a great eight weeks of learning. The marketing plan I developed focused on Maxwell House Coffee, a well-established brand facing notable challenges over the past decade. Through extensive research, I gained insights into the brand’s diverse product offerings and its storied heritage. However, this history became somewhat obscured when Kraft Heinz acquired the brand, followed by its subsequent purchase by an even larger conglomerate. Initially, my approach yielded positive results in evaluating product quality and leveraging traditional advertising methods.

    This momentum was disrupted when Maxwell House Coffee underwent its first rebranding in 133 years, becoming Maxwell Apartment. Launching a new marketing campaign immediately after a major rebranding posed risks of consumer confusion. Recognizing this, I incorporated the rebranding into my proposal rather than disregarding it. After thorough analysis of available information regarding the campaign, I determined that the initiative appeared to be more of a promotional tactic and risked alienating loyal customers. Consequently, I recommend a detailed strategy rooted in traditional advertising, emphasizing Maxwell House’s historical significance and its unique connection to American culture, appealing to a broad audience that includes both agricultural workers and political figures.

    Respond to Gm(No more than 150 words

    Marketing plans are an integral part of the success of businesses and overall sales plans. Weak marketing can lead to loss of revenue, poor relationships with customer and vendors, and failure of an organization in some cases. For these reasons, investment in a good marketing team and solid marketing plan can yield an excellent return on investment for a business.

    The biggest challenges I faced while writing my marketing plan were in relation to digging out information on competitors in the industry. Almost all are privately held organizations, so there is little information available to the public on their financial situations and other pertinent information. I had an advantage of being involved in this industry for the last 4 years, which did help in the marketing plan, giving me insight into the market that others may not have.

         My biggest triumph personally was putting together a marketing budget and figuring out the appropriation for those funds. This is something I’ve never done before, even as a GM running a business. Marketing activities are always handles by a corporate team, so putting together my own budget for one was really fun!

    The biggest challenge for putting this plan into place would definitely be incorporating the recent safety study in a digestible way for consumers. One of the biggest hurdles in growing market share for rubber mulch is the pre-existing notion that it is inherently toxic, and if IMC can overcome those stereotypes, they have opportunity to really grow their business. It’s just a lot of information for customers to take in, and hard to make into visually appealing marketing materials.

    Most of the controls I used in my plan are financially driven. We set measurable goals for market and revenue growth, and hitting those goals are the greatest control we can use. If we are falling short of the 7.5% increased sales revenue year over year, we can look for the indicators of where our marketing plan is falling short. Financial goals with clear parameters easily allow us to see where we are failing or where we are succeeding, and should be the first place we look when we are evaluating the success of this marketing plan.

    **Marketingplan.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketingplan-docx-10430761)

    **## Week8.docx**

    **Week 8 (No more than 200-250 words)**

    **Research**

    Research marketing plans(attached) and controls for success. Review information on your final paper topic and the industry it is in.

    **Discuss**

    · What were the challenges and triumphs you encountered while writing your marketing plan?

    · What would the most significant challenges be to put this plan in place?

    · What controls did you put into place to ensure the success of your marketing plan?

    Respond to TG(No more than 150 words

    Class,

                    I hope everyone had a great eight weeks of learning. The marketing plan I developed focused on Maxwell House Coffee, a well-established brand facing notable challenges over the past decade. Through extensive research, I gained insights into the brand’s diverse product offerings and its storied heritage. However, this history became somewhat obscured when Kraft Heinz acquired the brand, followed by its subsequent purchase by an even larger conglomerate. Initially, my approach yielded positive results in evaluating product quality and leveraging traditional advertising methods.

    This momentum was disrupted when Maxwell House Coffee underwent its first rebranding in 133 years, becoming Maxwell Apartment. Launching a new marketing campaign immediately after a major rebranding posed risks of consumer confusion. Recognizing this, I incorporated the rebranding into my proposal rather than disregarding it. After thorough analysis of available information regarding the campaign, I determined that the initiative appeared to be more of a promotional tactic and risked alienating loyal customers. Consequently, I recommend a detailed strategy rooted in traditional advertising, emphasizing Maxwell House’s historical significance and its unique connection to American culture, appealing to a broad audience that includes both agricultural workers and political figures.

    Respond to Gm(No more than 150 words

    Marketing plans are an integral part of the success of businesses and overall sales plans. Weak marketing can lead to loss of revenue, poor relationships with customer and vendors, and failure of an organization in some cases. For these reasons, investment in a good marketing team and solid marketing plan can yield an excellent return on investment for a business.

    The biggest challenges I faced while writing my marketing plan were in relation to digging out information on competitors in the industry. Almost all are privately held organizations, so there is little information available to the public on their financial situations and other pertinent information. I had an advantage of being involved in this industry for the last 4 years, which did help in the marketing plan, giving me insight into the market that others may not have.

         My biggest triumph personally was putting together a marketing budget and figuring out the appropriation for those funds. This is something I’ve never done before, even as a GM running a business. Marketing activities are always handles by a corporate team, so putting together my own budget for one was really fun!

    The biggest challenge for putting this plan into place would definitely be incorporating the recent safety study in a digestible way for consumers. One of the biggest hurdles in growing market share for rubber mulch is the pre-existing notion that it is inherently toxic, and if IMC can overcome those stereotypes, they have opportunity to really grow their business. It’s just a lot of information for customers to take in, and hard to make into visually appealing marketing materials.

    Most of the controls I used in my plan are financially driven. We set measurable goals for market and revenue growth, and hitting those goals are the greatest control we can use. If we are falling short of the 7.5% increased sales revenue year over year, we can look for the indicators of where our marketing plan is falling short. Financial goals with clear parameters easily allow us to see where we are failing or where we are succeeding, and should be the first place we look when we are evaluating the success of this marketing plan.

    **Marketingplan.docx**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/marketingplan-docx-10430761)

    – 1
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