[Solved] product analysis

Assignment Prompt & Instructions

Choose ONE of the following product categories. Each category has a product and its own 2 main competitors.

**Product Categories & Brands:**

**Category 1: Under Armour Athletic Footwear**- **HOVR Mach 5 Running Shoes**(Specific Color: e.g., "Black/White")

– Nike: Revolution 6 Running Shoe

– Adidas: Adizero Adios Pro 3 Running Shoes

 Your task is to develop a **report that evaluates these 3 points:**

1. **Introduction & Market Analysis.**

• **Market Overview:** Provide a data overview of the chosen product category (Athletic Footwear global market). Include the following: o Total market volume (units or $) year-over-year growth rate. _Mention your source._

o 3 brands global Market share (%). _Mention your source._

o If you can find it, Sales volume (units or $) or revenue. _Mention your source._

• In 2 sentences maximum, describe the **target audience**(behavioural and psychological)

1. **SWOT/ TOWS Matrix Analysis**

Create the 2×2 SWOT/TOWS matrix answering the following questions:

– Strengths & Opportunities (SO Strategies) – **How can the brand leverage its strengths to capitalize on opportunities?.**

– Strengths & Threats (ST Strategies) – **How can the brand leverage its strengths to mitigate threats?.**

– Weaknesses & Opportunities (WO Strategies) – **How can the brand address its weaknesses to take advantage of opportunities?**

– Weaknesses & Threats (WT Strategies) – **How can the brand minimize its weaknesses and avoid threats?**
2. **Product Improvement Strategy & Implementation**

**Based on your analysis in the previous sections:**

– **Propose ONE creative and innovative strategy to improve the product's performance.**

– **Propose THREE Actions to implement this strategy and set a timeframe (consider 1 year marketing implementation plan)**

– **Considerations:**

**o Thisstrategyshouldbelinkedtoyourfindings.Explainhowthisstrategywouldaddressspecificopportunitiesormitigatethreatsyou identified.**

**o Avoidgenericsuggestions;bespecificandoriginalinyourthinking.Thissectionshoulddemonstrateyouranalysisandcreativethinking,not AI-generated content.**

**In-text citations are mandatory and an appropriate list of references (both in terms of number and quality of references) must be included at the end of the report.**

**Formalities:**

– **Wordcount: 2000 words (+/- 10%)**

– **Cover, Table of Contents, References and Appendix are excluded of the total wordcount.**

– **Font: Arial 12,5 pts.**

– **The in-text References and the Bibliography have to be in Harvard’s citation style.**

– 2 years ago