Assignment Prompt & Instructions
READ THE ATTACHMENT!!!
– 2 years ago
**files (5)**
– ## INTRODUCTION.docx
– ## Rubric.docx
– ## 30PAGES.docx
– ## ExperientialLearningIntroPresentation.pdf
– ## WoltersKluwer-ProjectSummary.docx
**## INTRODUCTION.docx**
INTRODUCTION
Purpose:
Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications. This patient should be from your previous assignment: Psychiatric Evaluation.
A major component of the role of the PMHNP is medication assessment and management. Initially, most students and newly graduated NPs find this to be quite challenging, even overwhelming. Once you are experienced, this task will be become more automatic, occurring multiple times a day based on evidence, literature, trends, laboratory values, patient preference, and prior history, as well as your preference. You must be proficient in correct DSM-5 diagnosis/differential diagnosis, psychopharmacology, symptoms, side effects, and proper medical management including laboratory values to check and monitor and patient education.
Do not simply copy what your preceptor or other prescriber wrote for medication. Make a plan for what you decide the patient should be taking and provide the rationale.
Complete a psychopharmacology map indicating what the patient is currently prescribed and what you recommend going forward as the psychiatric-mental health nurse practitioner treating the patient. (use the same patient from Part I- Psychiatric History)
Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications.
Submission to be in essay format using the topics:
1 Major DSM-V diagnosis.
2 Differentials.
Symptoms to target.
Medications.
Rationale for medication decisions.
Possible side effects.
Medical interventions/labs.
The psychopharmacology map is a plan of care, not a snapshot.
Discuss potential titrations of medications and also possible assessments, such as lab work.
This should be 11 pages , not including title page and reference page.
Each assignment this semester should be on a unique patient. This patient should be documented in Typhon. Provide patient Typhon Identification number in assignment.
**## Rubric.docx**
Rubric
**A1:MARKETING OBJECTIVE AND PLAN OF ACTION**
**Competent**
The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.
**A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE**
**Competent**
The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.
**A2:CONCEPTS UTILIZED**
**Competent**
The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.
**B1:SKILLS TO SUPPORT PROJECT**
**Competent**
The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.
**B2a:KEY STRENGTHS**
**Competent**
The reflective essay logically explains 2 strengths used in navigating the marketing project.
**B2b:AREA FOR IMPROVEMENT**
**Competent**
The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.
**B3:LEARNING EXPERIENCES**
**Competent**
The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.
**C:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)
**Competent**
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
**D:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)
**Competent**
This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.
**## 30PAGES.docx**
30 PAGES
Introduction
For this task, you will demonstrate the competencies learned throughout your Marketing training.
You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client's marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.
Requirements
Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation.
**Microsoft Files Note:**
Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file.
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
A. Describe your assigned marketing project by doing the following:
1. Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.
a. Explain why the proposed plan of action aligns with the company’s marketing objective.
2. Describe
**two** marketing concepts used to support the proposed plan of action.
B. Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:
1. Explain how you managed
_each_ of the following skills to support the marketing project, including specific processes used for
_each_:
• effective communication
• collaboration
• strategic decision-making
• time management
• project management
2. Reflect on your skills used during the marketing project by completing the following:
a. Explain
**two** of your strengths in navigating this marketing project.
b. Discuss
**one** improvement area that would have changed your approach to the marketing project.
3. Discuss
**two** learning experiences from working on this marketing project and how
_each_ applies to your professional career path.
C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
D. Demonstrate professional communication in the content and presentation of your submission.
**## ExperientialLearningIntroPresentation.pdf**
WK PMO –
Career
Mapping and
Recruitment
Project
Sarina Huber
Terri Zdrojewski
January 14, 2025
Wolters Kluwer on a page
2
Tagline
When you have to be right
Purpose
Our purpose is to help professionals deliver
deep impact when it matters most
46%
54%
Gender diversity
Serving customers in
180+
countries. Operations in
40+ countries (HQ in
Netherlands)
21,400+
employees worldwide
€5.6
billion revenuesof Fortune 500
companies are served
by Wolters Kluwer
93%
Male Female
2023 Full-Year Results
One portfolio of solutions
3
Tax & Accounting
CCH Axcess
CCH ProSystem fx
CCH Axcess Engagement
CCH Axcess Workflow
CCH AnswerConnect
CCH iFirm
A3 Software
ADDISON
Genya
Twinfield
Health
UpToDate
Medi-Span
Sentri7
Simplifi+
Ovid
Lippincott
Finance & Corporate
Compliance
CT Corporation
ComplianceOne
Expere
eOriginal
GainsKeeper
Lien Solutions
Legal &
Regulatory
VitalLaw
LEX
ONE
Navigator
Schulinck
Passport
TyMetrix 360°
Legisway
Kleos
Corporate
Performance &
Environmental, Social
and Governance
Enablon
CCH Tagetik
TeamMate
OneSumX
Putting our values into action
4
Aim high
and deliver
We’re responsible for
the right results
Focus on
customer
success
Customers are at the center
of everything we do
Make it
Better
We’re committed to continuous
improvement and innovation
Win as
a team
We’re stronger together
• Our team consists of 20+ seasoned Program and
Project Management Professionals assisting
Wolters Kluwer Tax & Accounting in delivering
some of the largest, strategic, high-value
initiatives
• Our PMO supports all North American-facing
Business Units and Functional Support
organizations
• Our PMO team has an average of over 15 years of
experience at Wolters Kluwer, with many team
members exceeding 20 years of industry
experience.
• Our current focus is on attracting early-career
Project Managers and supporting their
professional growth.
Tax & Accounting PMO Overview
5
Career Mapping
6
Define the distinct roles and responsibilities of a Program
Manager, Project Manager, and Project Coordinator while
highlighting the subtle differences between them.
Outline the necessary skills and experience and describe
potential pathways for career progression within these roles.
Consider how these roles and experiences could support an
individual transitioning into a leadership position.
How can we effectively promote our career path progression to
attract top talent, both internally and externally?
A blue circle with a white play button
Description automatically generated
A blue circle with a white letter f in it
Description automatically generated
A blue and white logo
Description automatically generated
A blue circle with white letters on it
Description automatically generated
A blue circle with white x in it
Description automatically generated
Thank you
Q&A
[https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)
[https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)
[https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)
[https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)
[https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)
– Slide 1: WK PMO – Career Mapping and Recruitment Project
– Slide 2: Wolters Kluwer on a page
– Slide 3: One portfolio of solutions
– Slide 4: Putting our values into action
– Slide 5: Tax & Accounting PMO Overview
– Slide 6: Career Mapping
– Slide 7: Thank you
**## WoltersKluwer-ProjectSummary.docx**
Wolters Kluwer – Project Summary
| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |
organization.
3. Content Asset Concepts
·
_Visuals_: Infographics on career paths and industry stats.
·
_Promotional Materials_: Digital brochures and targeted social media posts.
4. Metrics & Evaluation
·
_KPIs_: Recommend engagement, reach, and application metrics.
## MS in Marketing with a Marketing Analytics Specialization Track
The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.
The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.
## Marketing Analytics Framework
1.
**Market Research**
·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.
·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.
## 2. Communication Strategy
·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.
·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.
## 3. Content Asset Concepts
·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.
## 4. Metrics & Evaluation
·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.
·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.
**## WoltersKluwer-ProjectSummary.docx**
Wolters Kluwer – Project Summary
| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |
organization.
3. Content Asset Concepts
·
_Visuals_: Infographics on career paths and industry stats.
·
_Promotional Materials_: Digital brochures and targeted social media posts.
4. Metrics & Evaluation
·
_KPIs_: Recommend engagement, reach, and application metrics.
## MS in Marketing with a Marketing Analytics Specialization Track
The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.
The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.
## Marketing Analytics Framework
1.
**Market Research**
·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.
·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.
## 2. Communication Strategy
·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.
·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.
## 3. Content Asset Concepts
·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.
## 4. Metrics & Evaluation
·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.
·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.
**## INTRODUCTION.docx**
INTRODUCTION
Purpose:
Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications. This patient should be from your previous assignment: Psychiatric Evaluation.
A major component of the role of the PMHNP is medication assessment and management. Initially, most students and newly graduated NPs find this to be quite challenging, even overwhelming. Once you are experienced, this task will be become more automatic, occurring multiple times a day based on evidence, literature, trends, laboratory values, patient preference, and prior history, as well as your preference. You must be proficient in correct DSM-5 diagnosis/differential diagnosis, psychopharmacology, symptoms, side effects, and proper medical management including laboratory values to check and monitor and patient education.
Do not simply copy what your preceptor or other prescriber wrote for medication. Make a plan for what you decide the patient should be taking and provide the rationale.
Complete a psychopharmacology map indicating what the patient is currently prescribed and what you recommend going forward as the psychiatric-mental health nurse practitioner treating the patient. (use the same patient from Part I- Psychiatric History)
Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications.
Submission to be in essay format using the topics:
1 Major DSM-V diagnosis.
2 Differentials.
Symptoms to target.
Medications.
Rationale for medication decisions.
Possible side effects.
Medical interventions/labs.
The psychopharmacology map is a plan of care, not a snapshot.
Discuss potential titrations of medications and also possible assessments, such as lab work.
This should be 11 pages , not including title page and reference page.
Each assignment this semester should be on a unique patient. This patient should be documented in Typhon. Provide patient Typhon Identification number in assignment.
**## Rubric.docx**
Rubric
**A1:MARKETING OBJECTIVE AND PLAN OF ACTION**
**Competent**
The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.
**A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE**
**Competent**
The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.
**A2:CONCEPTS UTILIZED**
**Competent**
The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.
**B1:SKILLS TO SUPPORT PROJECT**
**Competent**
The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.
**B2a:KEY STRENGTHS**
**Competent**
The reflective essay logically explains 2 strengths used in navigating the marketing project.
**B2b:AREA FOR IMPROVEMENT**
**Competent**
The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.
**B3:LEARNING EXPERIENCES**
**Competent**
The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.
**C:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)
**Competent**
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
**D:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)
**Competent**
This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.
**## 30PAGES.docx**
30 PAGES
Introduction
For this task, you will demonstrate the competencies learned throughout your Marketing training.
You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client's marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.
Requirements
Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation.
**Microsoft Files Note:**
Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file.
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
A. Describe your assigned marketing project by doing the following:
1. Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.
a. Explain why the proposed plan of action aligns with the company’s marketing objective.
2. Describe
**two** marketing concepts used to support the proposed plan of action.
B. Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:
1. Explain how you managed
_each_ of the following skills to support the marketing project, including specific processes used for
_each_:
• effective communication
• collaboration
• strategic decision-making
• time management
• project management
2. Reflect on your skills used during the marketing project by completing the following:
a. Explain
**two** of your strengths in navigating this marketing project.
b. Discuss
**one** improvement area that would have changed your approach to the marketing project.
3. Discuss
**two** learning experiences from working on this marketing project and how
_each_ applies to your professional career path.
C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
D. Demonstrate professional communication in the content and presentation of your submission.
**## ExperientialLearningIntroPresentation.pdf**
WK PMO –
Career
Mapping and
Recruitment
Project
Sarina Huber
Terri Zdrojewski
January 14, 2025
Wolters Kluwer on a page
2
Tagline
When you have to be right
Purpose
Our purpose is to help professionals deliver
deep impact when it matters most
46%
54%
Gender diversity
Serving customers in
180+
countries. Operations in
40+ countries (HQ in
Netherlands)
21,400+
employees worldwide
€5.6
billion revenuesof Fortune 500
companies are served
by Wolters Kluwer
93%
Male Female
2023 Full-Year Results
One portfolio of solutions
3
Tax & Accounting
CCH Axcess
CCH ProSystem fx
CCH Axcess Engagement
CCH Axcess Workflow
CCH AnswerConnect
CCH iFirm
A3 Software
ADDISON
Genya
Twinfield
Health
UpToDate
Medi-Span
Sentri7
Simplifi+
Ovid
Lippincott
Finance & Corporate
Compliance
CT Corporation
ComplianceOne
Expere
eOriginal
GainsKeeper
Lien Solutions
Legal &
Regulatory
VitalLaw
LEX
ONE
Navigator
Schulinck
Passport
TyMetrix 360°
Legisway
Kleos
Corporate
Performance &
Environmental, Social
and Governance
Enablon
CCH Tagetik
TeamMate
OneSumX
Putting our values into action
4
Aim high
and deliver
We’re responsible for
the right results
Focus on
customer
success
Customers are at the center
of everything we do
Make it
Better
We’re committed to continuous
improvement and innovation
Win as
a team
We’re stronger together
• Our team consists of 20+ seasoned Program and
Project Management Professionals assisting
Wolters Kluwer Tax & Accounting in delivering
some of the largest, strategic, high-value
initiatives
• Our PMO supports all North American-facing
Business Units and Functional Support
organizations
• Our PMO team has an average of over 15 years of
experience at Wolters Kluwer, with many team
members exceeding 20 years of industry
experience.
• Our current focus is on attracting early-career
Project Managers and supporting their
professional growth.
Tax & Accounting PMO Overview
5
Career Mapping
6
Define the distinct roles and responsibilities of a Program
Manager, Project Manager, and Project Coordinator while
highlighting the subtle differences between them.
Outline the necessary skills and experience and describe
potential pathways for career progression within these roles.
Consider how these roles and experiences could support an
individual transitioning into a leadership position.
How can we effectively promote our career path progression to
attract top talent, both internally and externally?
A blue circle with a white play button
Description automatically generated
A blue circle with a white letter f in it
Description automatically generated
A blue and white logo
Description automatically generated
A blue circle with white letters on it
Description automatically generated
A blue circle with white x in it
Description automatically generated
Thank you
Q&A
[https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)
[https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)
[https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)
[https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)
[https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)
– Slide 1: WK PMO – Career Mapping and Recruitment Project
– Slide 2: Wolters Kluwer on a page
– Slide 3: One portfolio of solutions
– Slide 4: Putting our values into action
– Slide 5: Tax & Accounting PMO Overview
– Slide 6: Career Mapping
– Slide 7: Thank you
**## WoltersKluwer-ProjectSummary.docx**
Wolters Kluwer – Project Summary
| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |
organization.
3. Content Asset Concepts
·
_Visuals_: Infographics on career paths and industry stats.
·
_Promotional Materials_: Digital brochures and targeted social media posts.
4. Metrics & Evaluation
·
_KPIs_: Recommend engagement, reach, and application metrics.
## MS in Marketing with a Marketing Analytics Specialization Track
The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.
The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.
## Marketing Analytics Framework
1.
**Market Research**
·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.
·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.
## 2. Communication Strategy
·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.
·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.
## 3. Content Asset Concepts
·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.
## 4. Metrics & Evaluation
·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.
·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.
**## INTRODUCTION.docx**
INTRODUCTION
Purpose:
Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications. This patient should be from your previous assignment: Psychiatric Evaluation.
A major component of the role of the PMHNP is medication assessment and management. Initially, most students and newly graduated NPs find this to be quite challenging, even overwhelming. Once you are experienced, this task will be become more automatic, occurring multiple times a day based on evidence, literature, trends, laboratory values, patient preference, and prior history, as well as your preference. You must be proficient in correct DSM-5 diagnosis/differential diagnosis, psychopharmacology, symptoms, side effects, and proper medical management including laboratory values to check and monitor and patient education.
Do not simply copy what your preceptor or other prescriber wrote for medication. Make a plan for what you decide the patient should be taking and provide the rationale.
Complete a psychopharmacology map indicating what the patient is currently prescribed and what you recommend going forward as the psychiatric-mental health nurse practitioner treating the patient. (use the same patient from Part I- Psychiatric History)
Map out a clinical patient’s symptoms and other data to make an informed decision about prescribing psychotropic medications.
Submission to be in essay format using the topics:
1 Major DSM-V diagnosis.
2 Differentials.
Symptoms to target.
Medications.
Rationale for medication decisions.
Possible side effects.
Medical interventions/labs.
The psychopharmacology map is a plan of care, not a snapshot.
Discuss potential titrations of medications and also possible assessments, such as lab work.
This should be 11 pages , not including title page and reference page.
Each assignment this semester should be on a unique patient. This patient should be documented in Typhon. Provide patient Typhon Identification number in assignment.
**## Rubric.docx**
Rubric
**A1:MARKETING OBJECTIVE AND PLAN OF ACTION**
**Competent**
The submission identifies the assigned company’s marketing objective and provides a list of steps for the proposed plan of action that logically addresses the company’s marketing objective.
**A1a:ALIGNMENT OF ACTION PLAN WITH MARKETING OBJECTIVE**
**Competent**
The submission logically explains why the proposed plan of action aligns with the company’s marketing objective.
**A2:CONCEPTS UTILIZED**
**Competent**
The submission accurately describes 2 marketing concepts that logically support the proposed plan of action.
**B1:SKILLS TO SUPPORT PROJECT**
**Competent**
The reflective essay appropriately explains how all the given skills were used to manage the marketing project and includes specific processes used for each given skill.
**B2a:KEY STRENGTHS**
**Competent**
The reflective essay logically explains 2 strengths used in navigating the marketing project.
**B2b:AREA FOR IMPROVEMENT**
**Competent**
The reflective essay discusses a logical area for improvement that would have changed the learner’s approach to the marketing project.
**B3:LEARNING EXPERIENCES**
**Competent**
The reflective essay discusses 2 learning experiences from working on the marketing project and how each applies to the learner’s professional career path.
**C:** [**SOURCES**](https://lrps.wgu.edu/provision/71484321)
**Competent**
The submission includes in-text citations for sources that are properly quoted, paraphrased, or summarized and a reference list that accurately identifies the author, date, title, and source location as available.
**D:** [**PROFESSIONAL COMMUNICATION**](https://lrps.wgu.edu/provision/27641407)
**Competent**
This submission includes satisfactory use of grammar, sentence fluency, contextual spelling, and punctuation, which promote accurate interpretation and understanding.
**## 30PAGES.docx**
30 PAGES
Introduction
For this task, you will demonstrate the competencies learned throughout your Marketing training.
You will work directly with your designated client in the identified organization to execute a marketing project that aligns with your professional career path. You will outline a proposed plan of action to address the client's marketing needs. Using the marketing project experience, you will compose a reflection on how you used the skills you have gained through the marketing program and analyze why you made specific strategic decisions.
Requirements
Your submission must represent your original work and understanding of the course material. Most performance assessment submissions are automatically scanned through the COLLEGE’S similarity checker. Students are strongly encouraged to wait for the similarity report to generate after uploading their work and then review it to ensure Academic Authenticity guidelines are met before submitting the file for evaluation.
**Microsoft Files Note:**
Write your paper in Microsoft Word (.doc or .docx) unless another Microsoft product, or pdf, is specified in the task directions. All supporting documentation, such as screenshots and proof of experience, should be collected in a pdf file and submitted separately from the main file.
_You must use the rubric to direct the creation of your submission because it provides detailed criteria that will be used to evaluate your work. Each requirement below may be evaluated by more than one rubric aspect. The rubric aspect titles may contain hyperlinks to relevant portions of the course._
A. Describe your assigned marketing project by doing the following:
1. Identify the company’s marketing objective and provide a list of the steps for your proposed plan of action to address this need.
a. Explain why the proposed plan of action aligns with the company’s marketing objective.
2. Describe
**two** marketing concepts used to support the proposed plan of action.
B. Write a reflective essay that debriefs the entire marketing experiential learning experience by doing the following:
1. Explain how you managed
_each_ of the following skills to support the marketing project, including specific processes used for
_each_:
• effective communication
• collaboration
• strategic decision-making
• time management
• project management
2. Reflect on your skills used during the marketing project by completing the following:
a. Explain
**two** of your strengths in navigating this marketing project.
b. Discuss
**one** improvement area that would have changed your approach to the marketing project.
3. Discuss
**two** learning experiences from working on this marketing project and how
_each_ applies to your professional career path.
C. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.
D. Demonstrate professional communication in the content and presentation of your submission.
**## ExperientialLearningIntroPresentation.pdf**
WK PMO –
Career
Mapping and
Recruitment
Project
Sarina Huber
Terri Zdrojewski
January 14, 2025
Wolters Kluwer on a page
2
Tagline
When you have to be right
Purpose
Our purpose is to help professionals deliver
deep impact when it matters most
46%
54%
Gender diversity
Serving customers in
180+
countries. Operations in
40+ countries (HQ in
Netherlands)
21,400+
employees worldwide
€5.6
billion revenuesof Fortune 500
companies are served
by Wolters Kluwer
93%
Male Female
2023 Full-Year Results
One portfolio of solutions
3
Tax & Accounting
CCH Axcess
CCH ProSystem fx
CCH Axcess Engagement
CCH Axcess Workflow
CCH AnswerConnect
CCH iFirm
A3 Software
ADDISON
Genya
Twinfield
Health
UpToDate
Medi-Span
Sentri7
Simplifi+
Ovid
Lippincott
Finance & Corporate
Compliance
CT Corporation
ComplianceOne
Expere
eOriginal
GainsKeeper
Lien Solutions
Legal &
Regulatory
VitalLaw
LEX
ONE
Navigator
Schulinck
Passport
TyMetrix 360°
Legisway
Kleos
Corporate
Performance &
Environmental, Social
and Governance
Enablon
CCH Tagetik
TeamMate
OneSumX
Putting our values into action
4
Aim high
and deliver
We’re responsible for
the right results
Focus on
customer
success
Customers are at the center
of everything we do
Make it
Better
We’re committed to continuous
improvement and innovation
Win as
a team
We’re stronger together
• Our team consists of 20+ seasoned Program and
Project Management Professionals assisting
Wolters Kluwer Tax & Accounting in delivering
some of the largest, strategic, high-value
initiatives
• Our PMO supports all North American-facing
Business Units and Functional Support
organizations
• Our PMO team has an average of over 15 years of
experience at Wolters Kluwer, with many team
members exceeding 20 years of industry
experience.
• Our current focus is on attracting early-career
Project Managers and supporting their
professional growth.
Tax & Accounting PMO Overview
5
Career Mapping
6
Define the distinct roles and responsibilities of a Program
Manager, Project Manager, and Project Coordinator while
highlighting the subtle differences between them.
Outline the necessary skills and experience and describe
potential pathways for career progression within these roles.
Consider how these roles and experiences could support an
individual transitioning into a leadership position.
How can we effectively promote our career path progression to
attract top talent, both internally and externally?
A blue circle with a white play button
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A blue circle with a white letter f in it
Description automatically generated
A blue and white logo
Description automatically generated
A blue circle with white letters on it
Description automatically generated
A blue circle with white x in it
Description automatically generated
Thank you
Q&A
[https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)
[https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)
[https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)
[https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)
[https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)
– Slide 1: WK PMO – Career Mapping and Recruitment Project
– Slide 2: Wolters Kluwer on a page
– Slide 3: One portfolio of solutions
– Slide 4: Putting our values into action
– Slide 5: Tax & Accounting PMO Overview
– Slide 6: Career Mapping
– Slide 7: Thank you
**## WoltersKluwer-ProjectSummary.docx**
Wolters Kluwer – Project Summary
| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |
organization.
3. Content Asset Concepts
·
_Visuals_: Infographics on career paths and industry stats.
·
_Promotional Materials_: Digital brochures and targeted social media posts.
4. Metrics & Evaluation
·
_KPIs_: Recommend engagement, reach, and application metrics.
## MS in Marketing with a Marketing Analytics Specialization Track
The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.
The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.
## Marketing Analytics Framework
1.
**Market Research**
·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.
·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.
## 2. Communication Strategy
·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.
·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.
## 3. Content Asset Concepts
·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.
## 4. Metrics & Evaluation
·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.
·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.