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    – ## Discussion6copy.docx – ## Palmer1996.module6.pdf – Science_and_Human_Behavior-Chapter8.pdf – GoetzBaer1973..Module6.pdf **## Discussion6copy.docx** Discussion 6 Skinner described thinking, decision-making, problem-solving, and self-awareness as behaviors subject to the same principles as ove…

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    – ## Discussion6copy.docx

    – ## Palmer1996.module6.pdf

    – Science_and_Human_Behavior-Chapter8.pdf
    – GoetzBaer1973..Module6.pdf

    **## Discussion6copy.docx**

    Discussion 6

    Skinner described thinking, decision-making, problem-solving, and self-awareness as behaviors subject to the same principles as overt actions. Using this framework, analyze a recent experience where you engaged in "thinking" or "problem-solving."

    1. Describe the situation and the covert or overt behaviors involved.

    2. Identify any environmental manipulations or techniques (e.g., making lists, shuffling stimuli, asking questions) that influenced your behavior.

    3. Reflect on how understanding the behavioral principles behind your actions (e.g., reinforcement, rules, contingencies) might improve your future decision-making or self-awareness.

    Students are expected to cite all assigned readings within the module that a discussion post is assigned. They
    are also expected to find an outside source that is eligible and academic

    For references use the followings readings:

    1.
    ![A white rectangular box with black text AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/thinking-20943459)Science and Human Behavior: Science and Human Behavior:  Chapter 16 & Chapter 18.

    Rubic

    ## image1.png

    **## Palmer1996.module6.pdf**

    289 COMMENTARY

    ACHIEVING PARITY: THE ROLE OF
    AUTOMATIC REINFORCEMENT

    DAVID C. PALMER

    SMITH COLLEGE

    The central insight of Horne and Lowe's
    article is the importance of the role played by
    the discriminative effects of one's speech
    upon one's self. Informed by this insight,
    Horne and Lowe provide a parsimonious and
    coherent interpretation of the behavior said
    to show equivalence relations, exploiting only
    established concepts of behavior analysis. I
    am enthusiastic about both the goals and ac­
    complishments of the article and therefore
    will confine myself to suggesting an elabora­
    tion or refinement of one or two ideas lightly
    covered by the authors, particularly the role
    of automatic reinforcement in the shaping of
    the speaker's behavior (cf. Skinner, 1957, p.
    164, 1979, p. 283; Sundberg, 1980;Vaughan
    & Michael, 1982).

    Speech is special in that we stimulate our­
    selves in just the same way and at the same
    moment we stimulate others. This is a char­
    acteristic not entirely shared by sign lan­
    guage, because the appearance of a sign var­
    ies with the location of the viewer; typically
    the speaker and the listener view signs from
    opposite sides. Although subtle, this differ­
    ence should impair the acquisition of naming
    in sign language relative to that of speech,
    because listener behavior is under the control
    of stimuli that the speaker can never quite
    reproduce. Moreover, we might expect more
    idiosyncrasies, or accents, among signers than
    among speakers.

    The auditory feedback from one's speech
    can play a special role for a speaker who is
    already a competent listener. Horne and
    Lowe allude to the discriminative control that
    such feedback exerts over orienting behavior
    and note that this control contributes greatly
    to our understanding of performance in re­
    search on equivalence classes. They also refer
    to the potential reinforcing function that

    Correspondence concerning this commentary should
    be addressed to the author at the Department of Psy­
    chology, Smith College, Northampton, Massachusetts
    01063 (E-mail: dcpalmer@science.smith.edu).

    such feedback can provide, assuming that the
    verbal stimuli already function as conditioned
    reinforcers. A stimulus may be automatically
    reinforcing if it has been paired with uncon­
    ditioned reinforcers; thus, as Horne and
    Lowe observe, "the sounds and words uttered
    by parents may function as potent classically
    conditioned stimuli that have strong emo­
    tional effects on the child so that when she
    hears her own replication of these vocal pat­
    terns she generates stimuli that have similarly
    strong reinforcing consequences" (p. 198).
    Presumably, then, there may be a reinforcing
    effect of hearing one's self say, "Good job,"
    because such expressions from parents are
    likely to serve a reinforcing function.

    Horne and Lowe do not make much of this
    point, and rightly so: We would expect only
    a relatively few verbal stimuli to function as
    conditioned reinforcers. Moreover, presum­
    ably one quickly discriminates between the
    praise of another and one's own; the former
    is far more precious. The reinforcing effec­
    tiveness of verbal stimuli quickly becomes
    conditional on other variables.

    However, the feedback from one's own
    speech plays a different sort of reinforcing
    function that I will argue is far more impor­
    tant in the shaping and development of ver­
    bal behavior. One's own utterances can shape
    and maintain one's behavior, not because of
    the specific stimulus properties of the verbal
    stimuli, but because of the parity of such stim­
    uli with practices of the verbal community.
    That is, a speaker who is already an accom­
    plished listener can detect when he or she
    conforms or deviates from typical verbal prac­
    tices. Under most circumstances, people find
    parity of their speech with that of others to
    be reinforcing and deviations from parity to
    be punishing. The child who says "Tarry
    me!" does not have to receive explicit differ­
    ential consequences from the verbal com­
    munity when she eventually learns to utter
    "Carry me!" She knows instantly that she has

    [mailto:dcpalmer@science.smith.edu](mailto:dcpalmer@science.smith.edu)

    290 COMMENTARY

    achieved parity, because, as Horne and Lowe
    observe, her repertoire as listener typically
    precedes her repertoire as speaker.

    Achieving parity is a conceptually awkward
    sort of reinforcer. It is not a stimulus. It is a
    particular kind of response, a recognition
    that one has conformed. It is difficult to mea­
    sure, even to operationalize; thus, in our in­
    terpretations of the acquisition of verbal be­
    havior it is seldom given the emphasis it
    deserves. But, although difficult to measure,
    the reinforcement is real enough. The effects
    of achieving, or failing to achieve, parity are
    particularly conspicuous in endeavors in
    which social reinforcement is clearly absent
    or irrelevant. The boy who tries to imitate the
    sound of a locomotive, an airplane, or a vac­
    uum cleaner does not need differential feed­
    back from his parents or siblings; the child
    who picks out the tune to "Mary Had a Little
    Lamb" on a xylophone may succeed without
    instruction or approval; the girl trying to
    learn how to wiggle her ears or to wink profits
    more from the mirror than from a tutor. In
    each case, the person already knows what the
    behavior should look like or sound like, and
    any behavioral variant that approaches parity
    is strongly reinforced.

    Why is the achievement of parity reinforc­
    ing for children? First, it must be acknowl­
    edged that it isn't invariably reinforcing in all
    areas of conduct, as legions of mortified par­
    ents in restaurants and supermarkets can at­
    test. However, one of the surest ways to opti­
    mize one's behavior in a novel situation is to
    do what others do, and children quickly learn
    to model their behavior after that of their el­
    ders. Nonconformity is often punished with
    staring, silence, or ridicule. The contingen­
    cies for achieving parity in verbal behavior
    are doubtless subtle, but the embarrassment
    of those who stutter, lisp, or suffer from other
    speech impediments suggests that they are
    nonetheless powerful.

    The implications of this source of rein­
    forcement are profound. A staple criticism of
    behavioral interpretations of the acquisition
    of language, by linguists and cognitive psy­
    chologists, is that the reinforcing practices of
    verbal communities do not seem to be ade-

    quate to shape the many subtleties of verbal
    behavior that children learn to respect. The
    child who begs to be "tarried" may be car­
    ried many hundreds of times without protest;
    it is not the parents who insist that she get it
    right. Moreover, as Brown and Hanlon
    (1970) point out, parents tend to reinforce
    the content of children's utterances, not the
    syntax or pronunciation. Despite Moerk's
    subsequent reanalysis of their data, revealing
    many sources of reinforcement overlooked by
    Brown and Hanlon (Moerk, 1983, 1990), the
    critique is trenchant: Although people re­
    spect countless verbal conventions, most of us
    are unaware of many of them and are in no
    position to tutor others about them. For ex­
    ample, donate and gi,ve are roughly synony­
    mous words. One might say, "I gave the mon­
    ey to the Jimmy Fund," or "I donated the
    money to the Jimmy Fund." But, although
    one might say, "I gave the Jimmy Fund the
    money," one is unlikely to say, "I donated the
    Jimmy Fund the money." Our language is re­
    plete with such anomalies. To argue that the
    verbal community explicitly shapes respect
    for such distinctions would be fatuous. The
    exquisite subtlety of our verbal repertoires is
    shaped by the contingencies of automatic re­
    inforcement of which Skinner spoke; there
    are countless such contingencies and they are
    optimally arranged. To the competent listen­
    er, a deviation from parity is instantly detect­
    ed; one need not wait for the lumbering ma­
    chinery of social reinforcement to swing into
    action. Identifying units of listener behavior
    that are relevant to cadence, intraverbal
    frames, and the other dimensions of syntax
    remains a formidable problem, but one that
    is within the scope of the kind of interpreta­
    tion pioneered by Skinner and extended
    here by Horne and Lowe. (See Donahoe &
    Palmer, 1994, pp. 312-319, for a fuller treat­
    ment of this theme.)

    The foregoing analysis does not weaken
    Horne and Lowe's thesis, but it suggests that
    their interpretation of language development
    resorts more frequently than necessary to social
    reinforcers. Second, it suggests that a new mem­
    ber needs to be added to their family of effects
    of a speaker's behavior on him- or herself.

    **Science_and_Human_Behavior-Chapter8.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/science-and-human-behavior-chapter8-pdf)

    **GoetzBaer1973..Module6.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/goetzbaer1973-module6-pdf)

    **GoetzBaer1973..Module6.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/goetzbaer1973-module6-pdf)

    **## Discussion6copy.docx**

    Discussion 6

    Skinner described thinking, decision-making, problem-solving, and self-awareness as behaviors subject to the same principles as overt actions. Using this framework, analyze a recent experience where you engaged in "thinking" or "problem-solving."

    1. Describe the situation and the covert or overt behaviors involved.

    2. Identify any environmental manipulations or techniques (e.g., making lists, shuffling stimuli, asking questions) that influenced your behavior.

    3. Reflect on how understanding the behavioral principles behind your actions (e.g., reinforcement, rules, contingencies) might improve your future decision-making or self-awareness.

    Students are expected to cite all assigned readings within the module that a discussion post is assigned. They
    are also expected to find an outside source that is eligible and academic

    For references use the followings readings:

    1.
    ![A white rectangular box with black text AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/thinking-20943459)Science and Human Behavior: Science and Human Behavior:  Chapter 16 & Chapter 18.

    Rubic

    ## image1.png

    **## Palmer1996.module6.pdf**

    289 COMMENTARY

    ACHIEVING PARITY: THE ROLE OF
    AUTOMATIC REINFORCEMENT

    DAVID C. PALMER

    SMITH COLLEGE

    The central insight of Horne and Lowe's
    article is the importance of the role played by
    the discriminative effects of one's speech
    upon one's self. Informed by this insight,
    Horne and Lowe provide a parsimonious and
    coherent interpretation of the behavior said
    to show equivalence relations, exploiting only
    established concepts of behavior analysis. I
    am enthusiastic about both the goals and ac­
    complishments of the article and therefore
    will confine myself to suggesting an elabora­
    tion or refinement of one or two ideas lightly
    covered by the authors, particularly the role
    of automatic reinforcement in the shaping of
    the speaker's behavior (cf. Skinner, 1957, p.
    164, 1979, p. 283; Sundberg, 1980;Vaughan
    & Michael, 1982).

    Speech is special in that we stimulate our­
    selves in just the same way and at the same
    moment we stimulate others. This is a char­
    acteristic not entirely shared by sign lan­
    guage, because the appearance of a sign var­
    ies with the location of the viewer; typically
    the speaker and the listener view signs from
    opposite sides. Although subtle, this differ­
    ence should impair the acquisition of naming
    in sign language relative to that of speech,
    because listener behavior is under the control
    of stimuli that the speaker can never quite
    reproduce. Moreover, we might expect more
    idiosyncrasies, or accents, among signers than
    among speakers.

    The auditory feedback from one's speech
    can play a special role for a speaker who is
    already a competent listener. Horne and
    Lowe allude to the discriminative control that
    such feedback exerts over orienting behavior
    and note that this control contributes greatly
    to our understanding of performance in re­
    search on equivalence classes. They also refer
    to the potential reinforcing function that

    Correspondence concerning this commentary should
    be addressed to the author at the Department of Psy­
    chology, Smith College, Northampton, Massachusetts
    01063 (E-mail: dcpalmer@science.smith.edu).

    such feedback can provide, assuming that the
    verbal stimuli already function as conditioned
    reinforcers. A stimulus may be automatically
    reinforcing if it has been paired with uncon­
    ditioned reinforcers; thus, as Horne and
    Lowe observe, "the sounds and words uttered
    by parents may function as potent classically
    conditioned stimuli that have strong emo­
    tional effects on the child so that when she
    hears her own replication of these vocal pat­
    terns she generates stimuli that have similarly
    strong reinforcing consequences" (p. 198).
    Presumably, then, there may be a reinforcing
    effect of hearing one's self say, "Good job,"
    because such expressions from parents are
    likely to serve a reinforcing function.

    Horne and Lowe do not make much of this
    point, and rightly so: We would expect only
    a relatively few verbal stimuli to function as
    conditioned reinforcers. Moreover, presum­
    ably one quickly discriminates between the
    praise of another and one's own; the former
    is far more precious. The reinforcing effec­
    tiveness of verbal stimuli quickly becomes
    conditional on other variables.

    However, the feedback from one's own
    speech plays a different sort of reinforcing
    function that I will argue is far more impor­
    tant in the shaping and development of ver­
    bal behavior. One's own utterances can shape
    and maintain one's behavior, not because of
    the specific stimulus properties of the verbal
    stimuli, but because of the parity of such stim­
    uli with practices of the verbal community.
    That is, a speaker who is already an accom­
    plished listener can detect when he or she
    conforms or deviates from typical verbal prac­
    tices. Under most circumstances, people find
    parity of their speech with that of others to
    be reinforcing and deviations from parity to
    be punishing. The child who says "Tarry
    me!" does not have to receive explicit differ­
    ential consequences from the verbal com­
    munity when she eventually learns to utter
    "Carry me!" She knows instantly that she has

    [mailto:dcpalmer@science.smith.edu](mailto:dcpalmer@science.smith.edu)

    290 COMMENTARY

    achieved parity, because, as Horne and Lowe
    observe, her repertoire as listener typically
    precedes her repertoire as speaker.

    Achieving parity is a conceptually awkward
    sort of reinforcer. It is not a stimulus. It is a
    particular kind of response, a recognition
    that one has conformed. It is difficult to mea­
    sure, even to operationalize; thus, in our in­
    terpretations of the acquisition of verbal be­
    havior it is seldom given the emphasis it
    deserves. But, although difficult to measure,
    the reinforcement is real enough. The effects
    of achieving, or failing to achieve, parity are
    particularly conspicuous in endeavors in
    which social reinforcement is clearly absent
    or irrelevant. The boy who tries to imitate the
    sound of a locomotive, an airplane, or a vac­
    uum cleaner does not need differential feed­
    back from his parents or siblings; the child
    who picks out the tune to "Mary Had a Little
    Lamb" on a xylophone may succeed without
    instruction or approval; the girl trying to
    learn how to wiggle her ears or to wink profits
    more from the mirror than from a tutor. In
    each case, the person already knows what the
    behavior should look like or sound like, and
    any behavioral variant that approaches parity
    is strongly reinforced.

    Why is the achievement of parity reinforc­
    ing for children? First, it must be acknowl­
    edged that it isn't invariably reinforcing in all
    areas of conduct, as legions of mortified par­
    ents in restaurants and supermarkets can at­
    test. However, one of the surest ways to opti­
    mize one's behavior in a novel situation is to
    do what others do, and children quickly learn
    to model their behavior after that of their el­
    ders. Nonconformity is often punished with
    staring, silence, or ridicule. The contingen­
    cies for achieving parity in verbal behavior
    are doubtless subtle, but the embarrassment
    of those who stutter, lisp, or suffer from other
    speech impediments suggests that they are
    nonetheless powerful.

    The implications of this source of rein­
    forcement are profound. A staple criticism of
    behavioral interpretations of the acquisition
    of language, by linguists and cognitive psy­
    chologists, is that the reinforcing practices of
    verbal communities do not seem to be ade-

    quate to shape the many subtleties of verbal
    behavior that children learn to respect. The
    child who begs to be "tarried" may be car­
    ried many hundreds of times without protest;
    it is not the parents who insist that she get it
    right. Moreover, as Brown and Hanlon
    (1970) point out, parents tend to reinforce
    the content of children's utterances, not the
    syntax or pronunciation. Despite Moerk's
    subsequent reanalysis of their data, revealing
    many sources of reinforcement overlooked by
    Brown and Hanlon (Moerk, 1983, 1990), the
    critique is trenchant: Although people re­
    spect countless verbal conventions, most of us
    are unaware of many of them and are in no
    position to tutor others about them. For ex­
    ample, donate and gi,ve are roughly synony­
    mous words. One might say, "I gave the mon­
    ey to the Jimmy Fund," or "I donated the
    money to the Jimmy Fund." But, although
    one might say, "I gave the Jimmy Fund the
    money," one is unlikely to say, "I donated the
    Jimmy Fund the money." Our language is re­
    plete with such anomalies. To argue that the
    verbal community explicitly shapes respect
    for such distinctions would be fatuous. The
    exquisite subtlety of our verbal repertoires is
    shaped by the contingencies of automatic re­
    inforcement of which Skinner spoke; there
    are countless such contingencies and they are
    optimally arranged. To the competent listen­
    er, a deviation from parity is instantly detect­
    ed; one need not wait for the lumbering ma­
    chinery of social reinforcement to swing into
    action. Identifying units of listener behavior
    that are relevant to cadence, intraverbal
    frames, and the other dimensions of syntax
    remains a formidable problem, but one that
    is within the scope of the kind of interpreta­
    tion pioneered by Skinner and extended
    here by Horne and Lowe. (See Donahoe &
    Palmer, 1994, pp. 312-319, for a fuller treat­
    ment of this theme.)

    The foregoing analysis does not weaken
    Horne and Lowe's thesis, but it suggests that
    their interpretation of language development
    resorts more frequently than necessary to social
    reinforcers. Second, it suggests that a new mem­
    ber needs to be added to their family of effects
    of a speaker's behavior on him- or herself.

    **Science_and_Human_Behavior-Chapter8.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/science-and-human-behavior-chapter8-pdf)

    **GoetzBaer1973..Module6.pdf**

    This file is too large to display. [View in new window](https://www.sweetstudy.com/files/goetzbaer1973-module6-pdf)

    **## Discussion6copy.docx**

    Discussion 6

    Skinner described thinking, decision-making, problem-solving, and self-awareness as behaviors subject to the same principles as overt actions. Using this framework, analyze a recent experience where you engaged in "thinking" or "problem-solving."

    1. Describe the situation and the covert or overt behaviors involved.

    2. Identify any environmental manipulations or techniques (e.g., making lists, shuffling stimuli, asking questions) that influenced your behavior.

    3. Reflect on how understanding the behavioral principles behind your actions (e.g., reinforcement, rules, contingencies) might improve your future decision-making or self-awareness.

    Students are expected to cite all assigned readings within the module that a discussion post is assigned. They
    are also expected to find an outside source that is eligible and academic

    For references use the followings readings:

    1.
    ![A white rectangular box with black text AI-generated content may be incorrect.](https://www.sweetstudy.com/questions/thinking-20943459)Science and Human Behavior: Science and Human Behavior:  Chapter 16 & Chapter 18.

    Rubic

    ## image1.png

    **## Palmer1996.module6.pdf**

    289 COMMENTARY

    ACHIEVING PARITY: THE ROLE OF
    AUTOMATIC REINFORCEMENT

    DAVID C. PALMER

    SMITH COLLEGE

    The central insight of Horne and Lowe's
    article is the importance of the role played by
    the discriminative effects of one's speech
    upon one's self. Informed by this insight,
    Horne and Lowe provide a parsimonious and
    coherent interpretation of the behavior said
    to show equivalence relations, exploiting only
    established concepts of behavior analysis. I
    am enthusiastic about both the goals and ac­
    complishments of the article and therefore
    will confine myself to suggesting an elabora­
    tion or refinement of one or two ideas lightly
    covered by the authors, particularly the role
    of automatic reinforcement in the shaping of
    the speaker's behavior (cf. Skinner, 1957, p.
    164, 1979, p. 283; Sundberg, 1980;Vaughan
    & Michael, 1982).

    Speech is special in that we stimulate our­
    selves in just the same way and at the same
    moment we stimulate others. This is a char­
    acteristic not entirely shared by sign lan­
    guage, because the appearance of a sign var­
    ies with the location of the viewer; typically
    the speaker and the listener view signs from
    opposite sides. Although subtle, this differ­
    ence should impair the acquisition of naming
    in sign language relative to that of speech,
    because listener behavior is under the control
    of stimuli that the speaker can never quite
    reproduce. Moreover, we might expect more
    idiosyncrasies, or accents, among signers than
    among speakers.

    The auditory feedback from one's speech
    can play a special role for a speaker who is
    already a competent listener. Horne and
    Lowe allude to the discriminative control that
    such feedback exerts over orienting behavior
    and note that this control contributes greatly
    to our understanding of performance in re­
    search on equivalence classes. They also refer
    to the potential reinforcing function that

    Correspondence concerning this commentary should
    be addressed to the author at the Department of Psy­
    chology, Smith College, Northampton, Massachusetts
    01063 (E-mail: dcpalmer@science.smith.edu).

    such feedback can provide, assuming that the
    verbal stimuli already function as conditioned
    reinforcers. A stimulus may be automatically
    reinforcing if it has been paired with uncon­
    ditioned reinforcers; thus, as Horne and
    Lowe observe, "the sounds and words uttered
    by parents may function as potent classically
    conditioned stimuli that have strong emo­
    tional effects on the child so that when she
    hears her own replication of these vocal pat­
    terns she generates stimuli that have similarly
    strong reinforcing consequences" (p. 198).
    Presumably, then, there may be a reinforcing
    effect of hearing one's self say, "Good job,"
    because such expressions from parents are
    likely to serve a reinforcing function.

    Horne and Lowe do not make much of this
    point, and rightly so: We would expect only
    a relatively few verbal stimuli to function as
    conditioned reinforcers. Moreover, presum­
    ably one quickly discriminates between the
    praise of another and one's own; the former
    is far more precious. The reinforcing effec­
    tiveness of verbal stimuli quickly becomes
    conditional on other variables.

    However, the feedback from one's own
    speech plays a different sort of reinforcing
    function that I will argue is far more impor­
    tant in the shaping and development of ver­
    bal behavior. One's own utterances can shape
    and maintain one's behavior, not because of
    the specific stimulus properties of the verbal
    stimuli, but because of the parity of such stim­
    uli with practices of the verbal community.
    That is, a speaker who is already an accom­
    plished listener can detect when he or she
    conforms or deviates from typical verbal prac­
    tices. Under most circumstances, people find
    parity of their speech with that of others to
    be reinforcing and deviations from parity to
    be punishing. The child who says "Tarry
    me!" does not have to receive explicit differ­
    ential consequences from the verbal com­
    munity when she eventually learns to utter
    "Carry me!" She knows instantly that she has

    [mailto:dcpalmer@science.smith.edu](mailto:dcpalmer@science.smith.edu)

    290 COMMENTARY

    achieved parity, because, as Horne and Lowe
    observe, her repertoire as listener typically
    precedes her repertoire as speaker.

    Achieving parity is a conceptually awkward
    sort of reinforcer. It is not a stimulus. It is a
    particular kind of response, a recognition
    that one has conformed. It is difficult to mea­
    sure, even to operationalize; thus, in our in­
    terpretations of the acquisition of verbal be­
    havior it is seldom given the emphasis it
    deserves. But, although difficult to measure,
    the reinforcement is real enough. The effects
    of achieving, or failing to achieve, parity are
    particularly conspicuous in endeavors in
    which social reinforcement is clearly absent
    or irrelevant. The boy who tries to imitate the
    sound of a locomotive, an airplane, or a vac­
    uum cleaner does not need differential feed­
    back from his parents or siblings; the child
    who picks out the tune to "Mary Had a Little
    Lamb" on a xylophone may succeed without
    instruction or approval; the girl trying to
    learn how to wiggle her ears or to wink profits
    more from the mirror than from a tutor. In
    each case, the person already knows what the
    behavior should look like or sound like, and
    any behavioral variant that approaches parity
    is strongly reinforced.

    Why is the achievement of parity reinforc­
    ing for children? First, it must be acknowl­
    edged that it isn't invariably reinforcing in all
    areas of conduct, as legions of mortified par­
    ents in restaurants and supermarkets can at­
    test. However, one of the surest ways to opti­
    mize one's behavior in a novel situation is to
    do what others do, and children quickly learn
    to model their behavior after that of their el­
    ders. Nonconformity is often punished with
    staring, silence, or ridicule. The contingen­
    cies for achieving parity in verbal behavior
    are doubtless subtle, but the embarrassment
    of those who stutter, lisp, or suffer from other
    speech impediments suggests that they are
    nonetheless powerful.

    The implications of this source of rein­
    forcement are profound. A staple criticism of
    behavioral interpretations of the acquisition
    of language, by linguists and cognitive psy­
    chologists, is that the reinforcing practices of
    verbal communities do not seem to be ade-

    quate to shape the many subtleties of verbal
    behavior that children learn to respect. The
    child who begs to be "tarried" may be car­
    ried many hundreds of times without protest;
    it is not the parents who insist that she get it
    right. Moreover, as Brown and Hanlon
    (1970) point out, parents tend to reinforce
    the content of children's utterances, not the
    syntax or pronunciation. Despite Moerk's
    subsequent reanalysis of their data, revealing
    many sources of reinforcement overlooked by
    Brown and Hanlon (Moerk, 1983, 1990), the
    critique is trenchant: Although people re­
    spect countless verbal conventions, most of us
    are unaware of many of them and are in no
    position to tutor others about them. For ex­
    ample, donate and gi,ve are roughly synony­
    mous words. One might say, "I gave the mon­
    ey to the Jimmy Fund," or "I donated the
    money to the Jimmy Fund." But, although
    one might say, "I gave the Jimmy Fund the
    money," one is unlikely to say, "I donated the
    Jimmy Fund the money." Our language is re­
    plete with such anomalies. To argue that the
    verbal community explicitly shapes respect
    for such distinctions would be fatuous. The
    exquisite subtlety of our verbal repertoires is
    shaped by the contingencies of automatic re­
    inforcement of which Skinner spoke; there
    are countless such contingencies and they are
    optimally arranged. To the competent listen­
    er, a deviation from parity is instantly detect­
    ed; one need not wait for the lumbering ma­
    chinery of social reinforcement to swing into
    action. Identifying units of listener behavior
    that are relevant to cadence, intraverbal
    frames, and the other dimensions of syntax
    remains a formidable problem, but one that
    is within the scope of the kind of interpreta­
    tion pioneered by Skinner and extended
    here by Horne and Lowe. (See Donahoe &
    Palmer, 1994, pp. 312-319, for a fuller treat­
    ment of this theme.)

    The foregoing analysis does not weaken
    Horne and Lowe's thesis, but it suggests that
    their interpretation of language development
    resorts more frequently than necessary to social
    reinforcers. Second, it suggests that a new mem­
    ber needs to be added to their family of effects
    of a speaker's behavior on him- or herself.

    **Science_and_Human_Behavior-Chapter8.pdf**

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    **GoetzBaer1973..Module6.pdf**

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    **A multinational company has a new product to launch to increase its profitability and expand its market share. The company faces two possible decisions either to introduce this product to the global market or to evaluate it in the US national market. In order to provide the company with the best d…

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    **A multinational company has a new product to launch to increase its profitability and expand its market share. The company faces two possible decisions either to introduce this product to the global market or to evaluate it in the US national market. In order to provide the company with the best decision strategy, you will prepare  the following:**
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    #### **Competency**
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    #### **Instructions**
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