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– ## ResearchPaperRubric1.doc

– ## BehavioralTherapy1.docx

**## ResearchPaperRubric1.doc**

**AS 3010**

**Research Paper**

**Assignment**

**Rubric**

**RESEARCH PAPER ON BEHAVIORAL THERAPY**

**Please Read the Rubric Carefully!!**

_____ 10 points – Posted theory research pre-approval request in the
appropriate forum AND it was approved by the instructor

_____ 10 points – The pre-approval request matches what was turned in

_____ 10 points – Identified the proper name of the counseling theory /
therapeutic approach in the paper

_____ 10 points – Identified the
_original_ theorist (author of the theory) in the
paper

_____ 40 points – Discussed the therapeutic treatment approach AND how it is
used
_within the addiction counseling setting_ (20 points each)

_____ 5 points –
**correct APA format**

_____ 5 points – Times New Roman 12-point font, double-spaced, 1” margins on
all pages (including the cover page and references page)

_____ 5 points – Collegiate-level spelling, grammar, and punctuation used throughout
the paper

_____ 5 points – Included a cover/title page, references page, and assignment rubric
form (these additional pages are not considered part of the
**required 4-page length)**

_____ Points (out of 100 possible points)

_____ Points deducted for being submitted late (-10 points on the first day it is late, PLUS 3 additional points will be deducted each day after the first day it is late)

_____ Similarity

**## BehavioralTherapy1.docx**

2

**Behavioral Therapy**

Student’s name

Institutional affiliation

Course name

Professor’s name

Due date

**Counseling Theory Selected**

The therapeutic method selected in this conversation is Behavioral Therapy. Behavioral therapy is founded on the belief that behaviors are acquired and can be altered through conditioning. Behavioral therapy focuses primarily on observable behavior and seeks to transform maladaptive patterns of behavior through reinforcement and punishment. Behavioral therapy is a goal-oriented and systematic technique that has been used extensively in the treatment of mental illness, like addiction (Rodríguez-Riesco et al., 2022). Behavioral therapy has branched out over the years into several subfields like Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Acceptance and Commitment Therapy (ACT). These subfields integrate cognitive and emotional elements into the classical behavioral model and make it a more comprehensive treatment of mental illness. The fundamental hypothesis of behavioral therapy is that maladaptive behaviors can be changed by modifying environmental cues and patterns of reinforcement. This element makes behavioral therapy effective in addiction treatment because maladaptive behaviors are typically supported by drug use or compulsive acts.

**Original Theorist and History**

Behavioral therapy traces its origins to John B. Watson (1878–1958) and B.F. Skinner (1904–1990). Watson, born in Travelers Rest, South Carolina, was a psychologist who founded the school of behaviorism in the early 20th century. He conducted research on classical conditioning and had already established that emotional responses could be conditioned in human beings. His Little Albert Experiment in 1920 had outlined that fears could be acquired through association. However, it is B.F. Skinner, born in Susquehanna, Pennsylvania, extended Watson's research by developing Operant Conditioning. Skinner came up with the concepts of reinforcement and punishment as a mechanism of controlling behavior. Contrary to classical conditioning that focuses on involuntary responses, operant conditioning focuses on voluntary actions that can be strengthened or weakened by external consequences (Rodríguez-Riesco et al., 2022). Skinner's research laid a platform for behavioral modification approaches widely applied in addiction counseling today. His research established that behaviors could be strengthened by positive reinforcement, weakened by punishment, and extinguished by extinction.

**Primary Article Reference**

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation, 14(1), 1–11._ [https://doi.org/10.2147/sar.s362864](https://doi.org/10.2147/sar.s362864)

The article provides an in-depth overview of Cognitive Behavioral Therapy as a treatment for alcohol and other drug use disorders. The authors evaluate traditional and integrative CBT approaches and explore contextual factors that affect therapeutic outcomes. The review notes that while CBT is an evidence-based treatment for substance use disorders, its efficacy depends on the individual and on combining it with Motivational Interviewing and Contingency Management. The report emphasizes the need for greater research on CBT processes and how it works in varied populations. Modular CBT provides potential for digital therapeutic adaptation. The study found that CBT has small-to-moderate effect sizes in drug use disorder therapy, but its success depends on treatment conditions and supports a more customized approach to addiction treatment.

**Basics of Behavioral Therapy and Techniques**

Behavioral therapy is based on the assumption that maladaptive behavior is learned and can be unlearned through guided intervention. Contrary to approaches that analyze unconscious thoughts, behavioral therapy focuses on modifying observable behavior. Techniques that enable this include classical conditioning, operant conditioning, systematic desensitization, modeling and social learning and token economy (Scott et al., 2023). Classical conditioning pairs a neutral stimulus with a response and is often applied in exposure therapy for phobias. Operant conditioning is consequences and reward based and is used in treatment of substance abuse. Systematic desensitization enables a person to gradually face fears with relaxation and is applied in the treatment of anxiety and trauma-based conditions. A token economy reinforces positive behavior with tokens and is applied in addiction recovery programs. Modeling and social learning enable behavior change through observation and imitation and are applied in group therapy.

**Effectiveness in Addiction Counseling**

Behavioral therapy is most effective in addiction counseling because it focuses on changing maladaptive behavior with directive intervention. Behavioral therapy helps clients and families learn about triggers, coping skills and positive behaviors. Operant conditioning and contingency management are applied in behavioral therapy to reinforce sobriety by positively reinforcing desired behaviors and are most effective in substance use disorders. Systematic desensitization and exposure therapy are effective in process addictions like gambling by eliminating craving through gradual reduction of response conditioning. Behavioral therapy has its limitations. Behavioral therapy may not address underlying psychological or emotional conditions like trauma or underlying anxiety that cause addiction. Clients with dual diagnoses of a psychological condition may require other forms of therapy, like cognitive-behavioral or psychodynamic therapy (Opland & Torrico, 2024). Behavioral therapy is most frequently applied in substance addictions (alcohol, opioids, nicotine) and process addictions (gambling, internet). Although effective in changing behaviors, behavioral therapy is most successful when applied with holistic treatment that addresses psychological and emotional needs.

**New Concept Discovered**

A discovered idea is "Contingency Management" or CM. Contingency management is reward and incentive-based to reinforce a positive behavior such as abstinence. Contingency management has been found to be effective in the treatment of stimulant use disorders, such as addiction to cocaine and methamphetamine, as pharmacological treatment is not available. CM is an operant conditioning behavioral procedure in which clients are given privileges or vouchers for abstinence, treatment attendance, or recovery milestones. The theory behind this procedure is that external reinforcement makes a behavior more likely to be maintained over a long duration. CM is a systemized, evidence-based process of achieving and maintaining sobriety, particularly among clients who struggle with intrinsic motivation. Research has determined that clients in CM programs have greater rates of retention and decreased rates of relapse compared to clients who are in treatment as usual only (Higgins & Petry, 2025). It shows that clients can be motivated towards long-term recovery with concrete incentives.

**Lingering Questions**

How sustainable are behavior-based interventions in the long term? Many behavioral therapy techniques rely on external reinforcements (e.g., rewards, structured programs). What happens when those reinforcements are removed? Do clients continue practicing new behaviors independently?

**References**

Higgins, S. T., & Petry, N. M. (2025). Contingency Management: Incentives for Sobriety.
_Alcohol Research & Health_,
_23_(2), 122. https://pmc.ncbi.nlm.nih.gov/articles/PMC6760431/#fn-group1

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation_,
_14_(1), 1–11. https://doi.org/10.2147/sar.s362864

Opland, C., & Torrico, T. J. (2024, November 9).
_Behavioral Therapy_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK609098/

Rodríguez-Riesco, L., Vivas, S., Herrera, A. M., Pérez-Calvo, C., & Ruiz-Duet, A. M. (2022). Behavior therapy: roots, evolution, and reflection on the relevance of behaviorism in the clinical context.
_Papeles Del Psicólogo_,
_43_(3), 209–217. https://www.redalyc.org/journal/778/77875224004/html/

Scott, H. K., Cogburn, M., & Jain, A. (2023, July 10).
_Behavior Modification_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK459285/

**## BehavioralTherapy1.docx**

2

**Behavioral Therapy**

Student’s name

Institutional affiliation

Course name

Professor’s name

Due date

**Counseling Theory Selected**

The therapeutic method selected in this conversation is Behavioral Therapy. Behavioral therapy is founded on the belief that behaviors are acquired and can be altered through conditioning. Behavioral therapy focuses primarily on observable behavior and seeks to transform maladaptive patterns of behavior through reinforcement and punishment. Behavioral therapy is a goal-oriented and systematic technique that has been used extensively in the treatment of mental illness, like addiction (Rodríguez-Riesco et al., 2022). Behavioral therapy has branched out over the years into several subfields like Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Acceptance and Commitment Therapy (ACT). These subfields integrate cognitive and emotional elements into the classical behavioral model and make it a more comprehensive treatment of mental illness. The fundamental hypothesis of behavioral therapy is that maladaptive behaviors can be changed by modifying environmental cues and patterns of reinforcement. This element makes behavioral therapy effective in addiction treatment because maladaptive behaviors are typically supported by drug use or compulsive acts.

**Original Theorist and History**

Behavioral therapy traces its origins to John B. Watson (1878–1958) and B.F. Skinner (1904–1990). Watson, born in Travelers Rest, South Carolina, was a psychologist who founded the school of behaviorism in the early 20th century. He conducted research on classical conditioning and had already established that emotional responses could be conditioned in human beings. His Little Albert Experiment in 1920 had outlined that fears could be acquired through association. However, it is B.F. Skinner, born in Susquehanna, Pennsylvania, extended Watson's research by developing Operant Conditioning. Skinner came up with the concepts of reinforcement and punishment as a mechanism of controlling behavior. Contrary to classical conditioning that focuses on involuntary responses, operant conditioning focuses on voluntary actions that can be strengthened or weakened by external consequences (Rodríguez-Riesco et al., 2022). Skinner's research laid a platform for behavioral modification approaches widely applied in addiction counseling today. His research established that behaviors could be strengthened by positive reinforcement, weakened by punishment, and extinguished by extinction.

**Primary Article Reference**

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation, 14(1), 1–11._ [https://doi.org/10.2147/sar.s362864](https://doi.org/10.2147/sar.s362864)

The article provides an in-depth overview of Cognitive Behavioral Therapy as a treatment for alcohol and other drug use disorders. The authors evaluate traditional and integrative CBT approaches and explore contextual factors that affect therapeutic outcomes. The review notes that while CBT is an evidence-based treatment for substance use disorders, its efficacy depends on the individual and on combining it with Motivational Interviewing and Contingency Management. The report emphasizes the need for greater research on CBT processes and how it works in varied populations. Modular CBT provides potential for digital therapeutic adaptation. The study found that CBT has small-to-moderate effect sizes in drug use disorder therapy, but its success depends on treatment conditions and supports a more customized approach to addiction treatment.

**Basics of Behavioral Therapy and Techniques**

Behavioral therapy is based on the assumption that maladaptive behavior is learned and can be unlearned through guided intervention. Contrary to approaches that analyze unconscious thoughts, behavioral therapy focuses on modifying observable behavior. Techniques that enable this include classical conditioning, operant conditioning, systematic desensitization, modeling and social learning and token economy (Scott et al., 2023). Classical conditioning pairs a neutral stimulus with a response and is often applied in exposure therapy for phobias. Operant conditioning is consequences and reward based and is used in treatment of substance abuse. Systematic desensitization enables a person to gradually face fears with relaxation and is applied in the treatment of anxiety and trauma-based conditions. A token economy reinforces positive behavior with tokens and is applied in addiction recovery programs. Modeling and social learning enable behavior change through observation and imitation and are applied in group therapy.

**Effectiveness in Addiction Counseling**

Behavioral therapy is most effective in addiction counseling because it focuses on changing maladaptive behavior with directive intervention. Behavioral therapy helps clients and families learn about triggers, coping skills and positive behaviors. Operant conditioning and contingency management are applied in behavioral therapy to reinforce sobriety by positively reinforcing desired behaviors and are most effective in substance use disorders. Systematic desensitization and exposure therapy are effective in process addictions like gambling by eliminating craving through gradual reduction of response conditioning. Behavioral therapy has its limitations. Behavioral therapy may not address underlying psychological or emotional conditions like trauma or underlying anxiety that cause addiction. Clients with dual diagnoses of a psychological condition may require other forms of therapy, like cognitive-behavioral or psychodynamic therapy (Opland & Torrico, 2024). Behavioral therapy is most frequently applied in substance addictions (alcohol, opioids, nicotine) and process addictions (gambling, internet). Although effective in changing behaviors, behavioral therapy is most successful when applied with holistic treatment that addresses psychological and emotional needs.

**New Concept Discovered**

A discovered idea is "Contingency Management" or CM. Contingency management is reward and incentive-based to reinforce a positive behavior such as abstinence. Contingency management has been found to be effective in the treatment of stimulant use disorders, such as addiction to cocaine and methamphetamine, as pharmacological treatment is not available. CM is an operant conditioning behavioral procedure in which clients are given privileges or vouchers for abstinence, treatment attendance, or recovery milestones. The theory behind this procedure is that external reinforcement makes a behavior more likely to be maintained over a long duration. CM is a systemized, evidence-based process of achieving and maintaining sobriety, particularly among clients who struggle with intrinsic motivation. Research has determined that clients in CM programs have greater rates of retention and decreased rates of relapse compared to clients who are in treatment as usual only (Higgins & Petry, 2025). It shows that clients can be motivated towards long-term recovery with concrete incentives.

**Lingering Questions**

How sustainable are behavior-based interventions in the long term? Many behavioral therapy techniques rely on external reinforcements (e.g., rewards, structured programs). What happens when those reinforcements are removed? Do clients continue practicing new behaviors independently?

**References**

Higgins, S. T., & Petry, N. M. (2025). Contingency Management: Incentives for Sobriety.
_Alcohol Research & Health_,
_23_(2), 122. https://pmc.ncbi.nlm.nih.gov/articles/PMC6760431/#fn-group1

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation_,
_14_(1), 1–11. https://doi.org/10.2147/sar.s362864

Opland, C., & Torrico, T. J. (2024, November 9).
_Behavioral Therapy_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK609098/

Rodríguez-Riesco, L., Vivas, S., Herrera, A. M., Pérez-Calvo, C., & Ruiz-Duet, A. M. (2022). Behavior therapy: roots, evolution, and reflection on the relevance of behaviorism in the clinical context.
_Papeles Del Psicólogo_,
_43_(3), 209–217. https://www.redalyc.org/journal/778/77875224004/html/

Scott, H. K., Cogburn, M., & Jain, A. (2023, July 10).
_Behavior Modification_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK459285/

**## ResearchPaperRubric1.doc**

**AS 3010**

**Research Paper**

**Assignment**

**Rubric**

**RESEARCH PAPER ON BEHAVIORAL THERAPY**

**Please Read the Rubric Carefully!!**

_____ 10 points – Posted theory research pre-approval request in the
appropriate forum AND it was approved by the instructor

_____ 10 points – The pre-approval request matches what was turned in

_____ 10 points – Identified the proper name of the counseling theory /
therapeutic approach in the paper

_____ 10 points – Identified the
_original_ theorist (author of the theory) in the
paper

_____ 40 points – Discussed the therapeutic treatment approach AND how it is
used
_within the addiction counseling setting_ (20 points each)

_____ 5 points –
**correct APA format**

_____ 5 points – Times New Roman 12-point font, double-spaced, 1” margins on
all pages (including the cover page and references page)

_____ 5 points – Collegiate-level spelling, grammar, and punctuation used throughout
the paper

_____ 5 points – Included a cover/title page, references page, and assignment rubric
form (these additional pages are not considered part of the
**required 4-page length)**

_____ Points (out of 100 possible points)

_____ Points deducted for being submitted late (-10 points on the first day it is late, PLUS 3 additional points will be deducted each day after the first day it is late)

_____ Similarity

**## BehavioralTherapy1.docx**

2

**Behavioral Therapy**

Student’s name

Institutional affiliation

Course name

Professor’s name

Due date

**Counseling Theory Selected**

The therapeutic method selected in this conversation is Behavioral Therapy. Behavioral therapy is founded on the belief that behaviors are acquired and can be altered through conditioning. Behavioral therapy focuses primarily on observable behavior and seeks to transform maladaptive patterns of behavior through reinforcement and punishment. Behavioral therapy is a goal-oriented and systematic technique that has been used extensively in the treatment of mental illness, like addiction (Rodríguez-Riesco et al., 2022). Behavioral therapy has branched out over the years into several subfields like Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Acceptance and Commitment Therapy (ACT). These subfields integrate cognitive and emotional elements into the classical behavioral model and make it a more comprehensive treatment of mental illness. The fundamental hypothesis of behavioral therapy is that maladaptive behaviors can be changed by modifying environmental cues and patterns of reinforcement. This element makes behavioral therapy effective in addiction treatment because maladaptive behaviors are typically supported by drug use or compulsive acts.

**Original Theorist and History**

Behavioral therapy traces its origins to John B. Watson (1878–1958) and B.F. Skinner (1904–1990). Watson, born in Travelers Rest, South Carolina, was a psychologist who founded the school of behaviorism in the early 20th century. He conducted research on classical conditioning and had already established that emotional responses could be conditioned in human beings. His Little Albert Experiment in 1920 had outlined that fears could be acquired through association. However, it is B.F. Skinner, born in Susquehanna, Pennsylvania, extended Watson's research by developing Operant Conditioning. Skinner came up with the concepts of reinforcement and punishment as a mechanism of controlling behavior. Contrary to classical conditioning that focuses on involuntary responses, operant conditioning focuses on voluntary actions that can be strengthened or weakened by external consequences (Rodríguez-Riesco et al., 2022). Skinner's research laid a platform for behavioral modification approaches widely applied in addiction counseling today. His research established that behaviors could be strengthened by positive reinforcement, weakened by punishment, and extinguished by extinction.

**Primary Article Reference**

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation, 14(1), 1–11._ [https://doi.org/10.2147/sar.s362864](https://doi.org/10.2147/sar.s362864)

The article provides an in-depth overview of Cognitive Behavioral Therapy as a treatment for alcohol and other drug use disorders. The authors evaluate traditional and integrative CBT approaches and explore contextual factors that affect therapeutic outcomes. The review notes that while CBT is an evidence-based treatment for substance use disorders, its efficacy depends on the individual and on combining it with Motivational Interviewing and Contingency Management. The report emphasizes the need for greater research on CBT processes and how it works in varied populations. Modular CBT provides potential for digital therapeutic adaptation. The study found that CBT has small-to-moderate effect sizes in drug use disorder therapy, but its success depends on treatment conditions and supports a more customized approach to addiction treatment.

**Basics of Behavioral Therapy and Techniques**

Behavioral therapy is based on the assumption that maladaptive behavior is learned and can be unlearned through guided intervention. Contrary to approaches that analyze unconscious thoughts, behavioral therapy focuses on modifying observable behavior. Techniques that enable this include classical conditioning, operant conditioning, systematic desensitization, modeling and social learning and token economy (Scott et al., 2023). Classical conditioning pairs a neutral stimulus with a response and is often applied in exposure therapy for phobias. Operant conditioning is consequences and reward based and is used in treatment of substance abuse. Systematic desensitization enables a person to gradually face fears with relaxation and is applied in the treatment of anxiety and trauma-based conditions. A token economy reinforces positive behavior with tokens and is applied in addiction recovery programs. Modeling and social learning enable behavior change through observation and imitation and are applied in group therapy.

**Effectiveness in Addiction Counseling**

Behavioral therapy is most effective in addiction counseling because it focuses on changing maladaptive behavior with directive intervention. Behavioral therapy helps clients and families learn about triggers, coping skills and positive behaviors. Operant conditioning and contingency management are applied in behavioral therapy to reinforce sobriety by positively reinforcing desired behaviors and are most effective in substance use disorders. Systematic desensitization and exposure therapy are effective in process addictions like gambling by eliminating craving through gradual reduction of response conditioning. Behavioral therapy has its limitations. Behavioral therapy may not address underlying psychological or emotional conditions like trauma or underlying anxiety that cause addiction. Clients with dual diagnoses of a psychological condition may require other forms of therapy, like cognitive-behavioral or psychodynamic therapy (Opland & Torrico, 2024). Behavioral therapy is most frequently applied in substance addictions (alcohol, opioids, nicotine) and process addictions (gambling, internet). Although effective in changing behaviors, behavioral therapy is most successful when applied with holistic treatment that addresses psychological and emotional needs.

**New Concept Discovered**

A discovered idea is "Contingency Management" or CM. Contingency management is reward and incentive-based to reinforce a positive behavior such as abstinence. Contingency management has been found to be effective in the treatment of stimulant use disorders, such as addiction to cocaine and methamphetamine, as pharmacological treatment is not available. CM is an operant conditioning behavioral procedure in which clients are given privileges or vouchers for abstinence, treatment attendance, or recovery milestones. The theory behind this procedure is that external reinforcement makes a behavior more likely to be maintained over a long duration. CM is a systemized, evidence-based process of achieving and maintaining sobriety, particularly among clients who struggle with intrinsic motivation. Research has determined that clients in CM programs have greater rates of retention and decreased rates of relapse compared to clients who are in treatment as usual only (Higgins & Petry, 2025). It shows that clients can be motivated towards long-term recovery with concrete incentives.

**Lingering Questions**

How sustainable are behavior-based interventions in the long term? Many behavioral therapy techniques rely on external reinforcements (e.g., rewards, structured programs). What happens when those reinforcements are removed? Do clients continue practicing new behaviors independently?

**References**

Higgins, S. T., & Petry, N. M. (2025). Contingency Management: Incentives for Sobriety.
_Alcohol Research & Health_,
_23_(2), 122. https://pmc.ncbi.nlm.nih.gov/articles/PMC6760431/#fn-group1

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation_,
_14_(1), 1–11. https://doi.org/10.2147/sar.s362864

Opland, C., & Torrico, T. J. (2024, November 9).
_Behavioral Therapy_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK609098/

Rodríguez-Riesco, L., Vivas, S., Herrera, A. M., Pérez-Calvo, C., & Ruiz-Duet, A. M. (2022). Behavior therapy: roots, evolution, and reflection on the relevance of behaviorism in the clinical context.
_Papeles Del Psicólogo_,
_43_(3), 209–217. https://www.redalyc.org/journal/778/77875224004/html/

Scott, H. K., Cogburn, M., & Jain, A. (2023, July 10).
_Behavior Modification_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK459285/

**## ResearchPaperRubric1.doc**

**AS 3010**

**Research Paper**

**Assignment**

**Rubric**

**RESEARCH PAPER ON BEHAVIORAL THERAPY**

**Please Read the Rubric Carefully!!**

_____ 10 points – Posted theory research pre-approval request in the
appropriate forum AND it was approved by the instructor

_____ 10 points – The pre-approval request matches what was turned in

_____ 10 points – Identified the proper name of the counseling theory /
therapeutic approach in the paper

_____ 10 points – Identified the
_original_ theorist (author of the theory) in the
paper

_____ 40 points – Discussed the therapeutic treatment approach AND how it is
used
_within the addiction counseling setting_ (20 points each)

_____ 5 points –
**correct APA format**

_____ 5 points – Times New Roman 12-point font, double-spaced, 1” margins on
all pages (including the cover page and references page)

_____ 5 points – Collegiate-level spelling, grammar, and punctuation used throughout
the paper

_____ 5 points – Included a cover/title page, references page, and assignment rubric
form (these additional pages are not considered part of the
**required 4-page length)**

_____ Points (out of 100 possible points)

_____ Points deducted for being submitted late (-10 points on the first day it is late, PLUS 3 additional points will be deducted each day after the first day it is late)

_____ Similarity

**## BehavioralTherapy1.docx**

2

**Behavioral Therapy**

Student’s name

Institutional affiliation

Course name

Professor’s name

Due date

**Counseling Theory Selected**

The therapeutic method selected in this conversation is Behavioral Therapy. Behavioral therapy is founded on the belief that behaviors are acquired and can be altered through conditioning. Behavioral therapy focuses primarily on observable behavior and seeks to transform maladaptive patterns of behavior through reinforcement and punishment. Behavioral therapy is a goal-oriented and systematic technique that has been used extensively in the treatment of mental illness, like addiction (Rodríguez-Riesco et al., 2022). Behavioral therapy has branched out over the years into several subfields like Cognitive Behavioral Therapy (CBT), Dialectical Behavioral Therapy (DBT), and Acceptance and Commitment Therapy (ACT). These subfields integrate cognitive and emotional elements into the classical behavioral model and make it a more comprehensive treatment of mental illness. The fundamental hypothesis of behavioral therapy is that maladaptive behaviors can be changed by modifying environmental cues and patterns of reinforcement. This element makes behavioral therapy effective in addiction treatment because maladaptive behaviors are typically supported by drug use or compulsive acts.

**Original Theorist and History**

Behavioral therapy traces its origins to John B. Watson (1878–1958) and B.F. Skinner (1904–1990). Watson, born in Travelers Rest, South Carolina, was a psychologist who founded the school of behaviorism in the early 20th century. He conducted research on classical conditioning and had already established that emotional responses could be conditioned in human beings. His Little Albert Experiment in 1920 had outlined that fears could be acquired through association. However, it is B.F. Skinner, born in Susquehanna, Pennsylvania, extended Watson's research by developing Operant Conditioning. Skinner came up with the concepts of reinforcement and punishment as a mechanism of controlling behavior. Contrary to classical conditioning that focuses on involuntary responses, operant conditioning focuses on voluntary actions that can be strengthened or weakened by external consequences (Rodríguez-Riesco et al., 2022). Skinner's research laid a platform for behavioral modification approaches widely applied in addiction counseling today. His research established that behaviors could be strengthened by positive reinforcement, weakened by punishment, and extinguished by extinction.

**Primary Article Reference**

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation, 14(1), 1–11._ [https://doi.org/10.2147/sar.s362864](https://doi.org/10.2147/sar.s362864)

The article provides an in-depth overview of Cognitive Behavioral Therapy as a treatment for alcohol and other drug use disorders. The authors evaluate traditional and integrative CBT approaches and explore contextual factors that affect therapeutic outcomes. The review notes that while CBT is an evidence-based treatment for substance use disorders, its efficacy depends on the individual and on combining it with Motivational Interviewing and Contingency Management. The report emphasizes the need for greater research on CBT processes and how it works in varied populations. Modular CBT provides potential for digital therapeutic adaptation. The study found that CBT has small-to-moderate effect sizes in drug use disorder therapy, but its success depends on treatment conditions and supports a more customized approach to addiction treatment.

**Basics of Behavioral Therapy and Techniques**

Behavioral therapy is based on the assumption that maladaptive behavior is learned and can be unlearned through guided intervention. Contrary to approaches that analyze unconscious thoughts, behavioral therapy focuses on modifying observable behavior. Techniques that enable this include classical conditioning, operant conditioning, systematic desensitization, modeling and social learning and token economy (Scott et al., 2023). Classical conditioning pairs a neutral stimulus with a response and is often applied in exposure therapy for phobias. Operant conditioning is consequences and reward based and is used in treatment of substance abuse. Systematic desensitization enables a person to gradually face fears with relaxation and is applied in the treatment of anxiety and trauma-based conditions. A token economy reinforces positive behavior with tokens and is applied in addiction recovery programs. Modeling and social learning enable behavior change through observation and imitation and are applied in group therapy.

**Effectiveness in Addiction Counseling**

Behavioral therapy is most effective in addiction counseling because it focuses on changing maladaptive behavior with directive intervention. Behavioral therapy helps clients and families learn about triggers, coping skills and positive behaviors. Operant conditioning and contingency management are applied in behavioral therapy to reinforce sobriety by positively reinforcing desired behaviors and are most effective in substance use disorders. Systematic desensitization and exposure therapy are effective in process addictions like gambling by eliminating craving through gradual reduction of response conditioning. Behavioral therapy has its limitations. Behavioral therapy may not address underlying psychological or emotional conditions like trauma or underlying anxiety that cause addiction. Clients with dual diagnoses of a psychological condition may require other forms of therapy, like cognitive-behavioral or psychodynamic therapy (Opland & Torrico, 2024). Behavioral therapy is most frequently applied in substance addictions (alcohol, opioids, nicotine) and process addictions (gambling, internet). Although effective in changing behaviors, behavioral therapy is most successful when applied with holistic treatment that addresses psychological and emotional needs.

**New Concept Discovered**

A discovered idea is "Contingency Management" or CM. Contingency management is reward and incentive-based to reinforce a positive behavior such as abstinence. Contingency management has been found to be effective in the treatment of stimulant use disorders, such as addiction to cocaine and methamphetamine, as pharmacological treatment is not available. CM is an operant conditioning behavioral procedure in which clients are given privileges or vouchers for abstinence, treatment attendance, or recovery milestones. The theory behind this procedure is that external reinforcement makes a behavior more likely to be maintained over a long duration. CM is a systemized, evidence-based process of achieving and maintaining sobriety, particularly among clients who struggle with intrinsic motivation. Research has determined that clients in CM programs have greater rates of retention and decreased rates of relapse compared to clients who are in treatment as usual only (Higgins & Petry, 2025). It shows that clients can be motivated towards long-term recovery with concrete incentives.

**Lingering Questions**

How sustainable are behavior-based interventions in the long term? Many behavioral therapy techniques rely on external reinforcements (e.g., rewards, structured programs). What happens when those reinforcements are removed? Do clients continue practicing new behaviors independently?

**References**

Higgins, S. T., & Petry, N. M. (2025). Contingency Management: Incentives for Sobriety.
_Alcohol Research & Health_,
_23_(2), 122. https://pmc.ncbi.nlm.nih.gov/articles/PMC6760431/#fn-group1

Magill, M., Kiluk, B. D., & Ray, L. A. (2023). Efficacy of cognitive behavioral therapy for alcohol and other drug use disorders: Is a one-size-fits-all approach appropriate?
_Substance Abuse and Rehabilitation_,
_14_(1), 1–11. https://doi.org/10.2147/sar.s362864

Opland, C., & Torrico, T. J. (2024, November 9).
_Behavioral Therapy_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK609098/

Rodríguez-Riesco, L., Vivas, S., Herrera, A. M., Pérez-Calvo, C., & Ruiz-Duet, A. M. (2022). Behavior therapy: roots, evolution, and reflection on the relevance of behaviorism in the clinical context.
_Papeles Del Psicólogo_,
_43_(3), 209–217. https://www.redalyc.org/journal/778/77875224004/html/

Scott, H. K., Cogburn, M., & Jain, A. (2023, July 10).
_Behavior Modification_. Nih.gov; StatPearls Publishing. https://www.ncbi.nlm.nih.gov/books/NBK459285/