Assignment Prompt & Instructions
## BUS 225 Project Three Guidelines and Rubric
### Competencies
In this third part of a four-part project series, you will demonstrate your mastery of the following competencies:
– Utilize information from industry and scholarly sources to inform problem solving and decision making
– Analyze quantitative and qualitative data to solve problems and make decisions that impact organizations and their
stakeholders
– Communicate professionally to diverse internal and external audiences
### Scenario
Your presentation to the leadership team of your company was well received and approved. Now you must create a presentation for a wider audience—stakeholders from inside and outside the company—and include your decisions and recommendations. Remember that your presentation must convey professionalism, be visually appealing, and be informative.
### Directions
Create a presentation of your research and data findings from Project Two, including your decision and rationale.
1. **Construct a professional business presentation for internal and external stakeholders.**
1. Identify your key message to both internal and external stakeholders.
2. Illustrate your key points using visualizations.
3. Share your story with the audience using data.
2. **Communicate your decision about diversification based on your analysis of the data and research.**
1. Use visualizations to tell the story of the (quantitative and qualitative) data.
2. Determine the likelihood of success based on the data and research collected.
3. Discuss the impact that moving to the new industry will have on the organization and its internal and external stakeholders.
3. **Detail your recommendations for moving forward.**
1. Summarize findings of the research performed.
2. Include research conclusions and reasoning.
3. Describe the rationale behind your recommendations.
### What to Submit
To complete this project, you must submit a **Microsoft PowerPoint presentation** that is 10 to 15 slides, including speaker notes, a title slide, and a reference slide. Sources should be cited according to APA style.
### Project Three Rubric
CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)Value **Construct a Business Presentation: Identify Your Key Message** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerKey message is clearly identified to both internal and external stakeholdersShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include key message that does not address internal or external stakeholdersDoes not attempt criterion10 **Construct a Business Presentation: Illustrate Your Key Points** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerKey points are clearly illustrated with visualizationsShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include key points that are incomplete or not visually depictedDoes not attempt criterion10 **Construct a Business Presentation: Tell Your Story** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerStory is easily understoodShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include story that is incoherent or not easily recognizedDoes not attempt criterion10 **Communicate Your Decision About Diversification: Use Visualizations to Tell the Story of the (Quantitative and Qualitative) Data** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerUses visualizations to tell the story of the (quantitative and qualitative) dataShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include visualizations that do not tell the story or are not of both qualitative and quantitative dataDoes not attempt criterion10 **Communicate Your Decision About Diversification: Determine the Likelihood of Success Based on the Data and Research Collected** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDetermines the likelihood of success based on the data and research collectedShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include determinations that are not based on data or researchDoes not attempt criterion10 **Communicate Your Decision About Diversification: Discuss the Impact That Moving to the New Industry Has on the Organization and Its Internal and External Stakeholders** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDiscusses the impact that moving to the new industry has on the organization and its internal and external stakeholdersShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include missing components or cursory discussionsDoes not attempt criterion10 **Detail Your Recommendations: Summarize Findings of the Research Performed** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerSummarizes findings of the research performedShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include summary that is missing components or is incompleteDoes not attempt criterion10 **Detail Your Recommendations: Include Research Conclusions and Reasoning** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerIncludes research conclusions and reasoningShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include incomplete discussion of conclusions or reasoningDoes not attempt criterion10 **Detail Your Recommendations: Describe the Rationale Behind Decision and Solutions** Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerDescribes the rationale behind decision and solutionsShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include descriptions of rationale that are missing key components or rationale that is incohesiveDoes not attempt criterion10 **Clear Communication** Exceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication5 **Citations and Attributions** Uses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution5 **Total:** 100%