Tag: Essay & Composition

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November 5, 2026
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please see attachment – 2 years ago **files (2)** – ## lu07_checklist.pdf – ## InformativeEssayOutline2.docx **## lu07_checklist.pdf** ENG 106: Composition II Learning Unit 7: Checklist Page 1 of 2 Informative Essay Checklist 1. ________ I’ve followed MLA page formatting and font guidelin…

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Assignment Prompt & Instructions

please see attachment

– 2 years ago

**files (2)**

– ## lu07_checklist.pdf

– ## InformativeEssayOutline2.docx

**## lu07_checklist.pdf**

ENG 106: Composition II Learning Unit 7: Checklist

Page 1 of 2

Informative Essay Checklist

1. ________ I’ve followed MLA page formatting and font guidelines.

2. ________ I’ve included a title that creatively indicates the subject of the paper.

3. ________ I’ve opened my paper with something that grabs readers’ attention.

4. ________ My introduction establishes the currency and relevancy of the debate.

5. ________ My introduction narrows toward the specific focus of my paper.

6. ________ My background section provides a broad overview of the history of the debate.

________ Key terms

________ Key laws

________ Key developments in the debate

________ Key people in the debate

________ Current situation with this issue

7. ________ I transition into new paragraphs by showing the relationship between the previous

paragraph’s ideas and the new paragraph’s ideas.

8. ________ I use a topic sentence to open new paragraphs.

9. ________ I wrap up each paragraph with a conclusive comment, tying together all the ideas in that

paragraph.

10. ________ I use a signal phrase to mark where my ideas end and a source’s ideas begin.

11. ________ I vary my signal phrases.

12. ________ All material I take word-for-word from a source is in quotation marks.

13. ________ Every paraphrase, quotation, or summary is cited with an in-text citation.

14. ________ Every source I reference in my paper is included on the works cited page.

ENG 106: Composition II Learning Unit 7: Checklist

Page 2 of 2

15. ________ I do not rely heavily on any single source to support my main points. Instead, I use

multiple sources to develop each section and point in the essay.

16. ________ I uploaded my draft to Turnitin.com.

© Kara Beary and Indian Hills Community College

**## InformativeEssayOutline2.docx**

2

**Informative Essay Outline**

Student

Institution

Course

Tutor

Date

**Informative Essay Outline**

**Controversy Topic:** Should the academic requirements for athletic eligibility be stricter?

**Thesis Statement**: The argument over the academic requirements for athletic eligibility remains controversial, with proponents arguing that having higher or stricter academic standards for athletes would foster their academic achievement, ensure there is a balance between athletics and academics, and prepare them for life after sports, while opponents argue that stricter academic requirement can unfairly limit opportunity for athlete students, especially the minority.

I.
**Background**

A. Overview of the Athletic Eligibility Requirement

1. Vary depending on the competition level

2. Current academic eligibility requirement in each level

3. Common course credit and GPA requirements for athlete students

4. Eligibility impact on both academic and athletic performance

B. Athletic Eligibility History

1. Early eligibility requirements in sports and key changes over time

2. NCAA reforms

3. Scholarship opportunities influence academic eligibility

C. Topic Relevance

1. Athletics growing role in education

a. Sports as part of academic/education experience

2. Athletes students’ pressure to balance athletics and academics

D. The Controversy

1. Debate over if stricter standards will harm or benefit student-athletes.

II.
**Argument in Favor of Stricter Academic Requirements for Athletes**

A. Balanced approach to athletics and academics

1. Stricter requirements will ensure the students are not only focused on athletics.

2. Academics provide knowledge and skills crucial for a well-rounded life

B. Will promote better academic outcome

1. Stricter academic requirements have proven to promote greater educational outcomes.

2. Student-athletes will prioritize their study along with their talent

C. Ensure equity and fairness across all student

1. All students will be held to similar standards

2. Prevents special treatment

D. Prepare student-athletes for life after sports

1. For example, NCAA eligibility requirements

2. Encourage student-athletes to pursue careers outside of sport

III.
**Arguments Against Stricter Academic Requirements for Athletes**

A. Limit opportunity for talented athletes

1. Great in sports but struggle in academics

2. Potential for exclusion

B. Disproportionally affect underprivileged students

1. Talented students from low-income backgrounds may encounter barriers to achieving better academics.

2. Increased academic pressure

a. Loss scholarship

b. Higher dropout rate

C. Loss of potential opportunity for future careers and scholarship

1. Many athletes rely on sports scholarships to further their education

2. Strict requirements reduce sports access, limiting career paths for those facing academic challenges.

IV.
**Conclusion**

A. Controversy summary

B. Final thoughts

1. Pros and cons for each argument

2. Recommendation and considerations

**## InformativeEssayOutline2.docx**

2

**Informative Essay Outline**

Student

Institution

Course

Tutor

Date

**Informative Essay Outline**

**Controversy Topic:** Should the academic requirements for athletic eligibility be stricter?

**Thesis Statement**: The argument over the academic requirements for athletic eligibility remains controversial, with proponents arguing that having higher or stricter academic standards for athletes would foster their academic achievement, ensure there is a balance between athletics and academics, and prepare them for life after sports, while opponents argue that stricter academic requirement can unfairly limit opportunity for athlete students, especially the minority.

I.
**Background**

A. Overview of the Athletic Eligibility Requirement

1. Vary depending on the competition level

2. Current academic eligibility requirement in each level

3. Common course credit and GPA requirements for athlete students

4. Eligibility impact on both academic and athletic performance

B. Athletic Eligibility History

1. Early eligibility requirements in sports and key changes over time

2. NCAA reforms

3. Scholarship opportunities influence academic eligibility

C. Topic Relevance

1. Athletics growing role in education

a. Sports as part of academic/education experience

2. Athletes students’ pressure to balance athletics and academics

D. The Controversy

1. Debate over if stricter standards will harm or benefit student-athletes.

II.
**Argument in Favor of Stricter Academic Requirements for Athletes**

A. Balanced approach to athletics and academics

1. Stricter requirements will ensure the students are not only focused on athletics.

2. Academics provide knowledge and skills crucial for a well-rounded life

B. Will promote better academic outcome

1. Stricter academic requirements have proven to promote greater educational outcomes.

2. Student-athletes will prioritize their study along with their talent

C. Ensure equity and fairness across all student

1. All students will be held to similar standards

2. Prevents special treatment

D. Prepare student-athletes for life after sports

1. For example, NCAA eligibility requirements

2. Encourage student-athletes to pursue careers outside of sport

III.
**Arguments Against Stricter Academic Requirements for Athletes**

A. Limit opportunity for talented athletes

1. Great in sports but struggle in academics

2. Potential for exclusion

B. Disproportionally affect underprivileged students

1. Talented students from low-income backgrounds may encounter barriers to achieving better academics.

2. Increased academic pressure

a. Loss scholarship

b. Higher dropout rate

C. Loss of potential opportunity for future careers and scholarship

1. Many athletes rely on sports scholarships to further their education

2. Strict requirements reduce sports access, limiting career paths for those facing academic challenges.

IV.
**Conclusion**

A. Controversy summary

B. Final thoughts

1. Pros and cons for each argument

2. Recommendation and considerations

**## lu07_checklist.pdf**

ENG 106: Composition II Learning Unit 7: Checklist

Page 1 of 2

Informative Essay Checklist

1. ________ I’ve followed MLA page formatting and font guidelines.

2. ________ I’ve included a title that creatively indicates the subject of the paper.

3. ________ I’ve opened my paper with something that grabs readers’ attention.

4. ________ My introduction establishes the currency and relevancy of the debate.

5. ________ My introduction narrows toward the specific focus of my paper.

6. ________ My background section provides a broad overview of the history of the debate.

________ Key terms

________ Key laws

________ Key developments in the debate

________ Key people in the debate

________ Current situation with this issue

7. ________ I transition into new paragraphs by showing the relationship between the previous

paragraph’s ideas and the new paragraph’s ideas.

8. ________ I use a topic sentence to open new paragraphs.

9. ________ I wrap up each paragraph with a conclusive comment, tying together all the ideas in that

paragraph.

10. ________ I use a signal phrase to mark where my ideas end and a source’s ideas begin.

11. ________ I vary my signal phrases.

12. ________ All material I take word-for-word from a source is in quotation marks.

13. ________ Every paraphrase, quotation, or summary is cited with an in-text citation.

14. ________ Every source I reference in my paper is included on the works cited page.

ENG 106: Composition II Learning Unit 7: Checklist

Page 2 of 2

15. ________ I do not rely heavily on any single source to support my main points. Instead, I use

multiple sources to develop each section and point in the essay.

16. ________ I uploaded my draft to Turnitin.com.

© Kara Beary and Indian Hills Community College

**## InformativeEssayOutline2.docx**

2

**Informative Essay Outline**

Student

Institution

Course

Tutor

Date

**Informative Essay Outline**

**Controversy Topic:** Should the academic requirements for athletic eligibility be stricter?

**Thesis Statement**: The argument over the academic requirements for athletic eligibility remains controversial, with proponents arguing that having higher or stricter academic standards for athletes would foster their academic achievement, ensure there is a balance between athletics and academics, and prepare them for life after sports, while opponents argue that stricter academic requirement can unfairly limit opportunity for athlete students, especially the minority.

I.
**Background**

A. Overview of the Athletic Eligibility Requirement

1. Vary depending on the competition level

2. Current academic eligibility requirement in each level

3. Common course credit and GPA requirements for athlete students

4. Eligibility impact on both academic and athletic performance

B. Athletic Eligibility History

1. Early eligibility requirements in sports and key changes over time

2. NCAA reforms

3. Scholarship opportunities influence academic eligibility

C. Topic Relevance

1. Athletics growing role in education

a. Sports as part of academic/education experience

2. Athletes students’ pressure to balance athletics and academics

D. The Controversy

1. Debate over if stricter standards will harm or benefit student-athletes.

II.
**Argument in Favor of Stricter Academic Requirements for Athletes**

A. Balanced approach to athletics and academics

1. Stricter requirements will ensure the students are not only focused on athletics.

2. Academics provide knowledge and skills crucial for a well-rounded life

B. Will promote better academic outcome

1. Stricter academic requirements have proven to promote greater educational outcomes.

2. Student-athletes will prioritize their study along with their talent

C. Ensure equity and fairness across all student

1. All students will be held to similar standards

2. Prevents special treatment

D. Prepare student-athletes for life after sports

1. For example, NCAA eligibility requirements

2. Encourage student-athletes to pursue careers outside of sport

III.
**Arguments Against Stricter Academic Requirements for Athletes**

A. Limit opportunity for talented athletes

1. Great in sports but struggle in academics

2. Potential for exclusion

B. Disproportionally affect underprivileged students

1. Talented students from low-income backgrounds may encounter barriers to achieving better academics.

2. Increased academic pressure

a. Loss scholarship

b. Higher dropout rate

C. Loss of potential opportunity for future careers and scholarship

1. Many athletes rely on sports scholarships to further their education

2. Strict requirements reduce sports access, limiting career paths for those facing academic challenges.

IV.
**Conclusion**

A. Controversy summary

B. Final thoughts

1. Pros and cons for each argument

2. Recommendation and considerations

**## lu07_checklist.pdf**

ENG 106: Composition II Learning Unit 7: Checklist

Page 1 of 2

Informative Essay Checklist

1. ________ I’ve followed MLA page formatting and font guidelines.

2. ________ I’ve included a title that creatively indicates the subject of the paper.

3. ________ I’ve opened my paper with something that grabs readers’ attention.

4. ________ My introduction establishes the currency and relevancy of the debate.

5. ________ My introduction narrows toward the specific focus of my paper.

6. ________ My background section provides a broad overview of the history of the debate.

________ Key terms

________ Key laws

________ Key developments in the debate

________ Key people in the debate

________ Current situation with this issue

7. ________ I transition into new paragraphs by showing the relationship between the previous

paragraph’s ideas and the new paragraph’s ideas.

8. ________ I use a topic sentence to open new paragraphs.

9. ________ I wrap up each paragraph with a conclusive comment, tying together all the ideas in that

paragraph.

10. ________ I use a signal phrase to mark where my ideas end and a source’s ideas begin.

11. ________ I vary my signal phrases.

12. ________ All material I take word-for-word from a source is in quotation marks.

13. ________ Every paraphrase, quotation, or summary is cited with an in-text citation.

14. ________ Every source I reference in my paper is included on the works cited page.

ENG 106: Composition II Learning Unit 7: Checklist

Page 2 of 2

15. ________ I do not rely heavily on any single source to support my main points. Instead, I use

multiple sources to develop each section and point in the essay.

16. ________ I uploaded my draft to Turnitin.com.

© Kara Beary and Indian Hills Community College

**## InformativeEssayOutline2.docx**

2

**Informative Essay Outline**

Student

Institution

Course

Tutor

Date

**Informative Essay Outline**

**Controversy Topic:** Should the academic requirements for athletic eligibility be stricter?

**Thesis Statement**: The argument over the academic requirements for athletic eligibility remains controversial, with proponents arguing that having higher or stricter academic standards for athletes would foster their academic achievement, ensure there is a balance between athletics and academics, and prepare them for life after sports, while opponents argue that stricter academic requirement can unfairly limit opportunity for athlete students, especially the minority.

I.
**Background**

A. Overview of the Athletic Eligibility Requirement

1. Vary depending on the competition level

2. Current academic eligibility requirement in each level

3. Common course credit and GPA requirements for athlete students

4. Eligibility impact on both academic and athletic performance

B. Athletic Eligibility History

1. Early eligibility requirements in sports and key changes over time

2. NCAA reforms

3. Scholarship opportunities influence academic eligibility

C. Topic Relevance

1. Athletics growing role in education

a. Sports as part of academic/education experience

2. Athletes students’ pressure to balance athletics and academics

D. The Controversy

1. Debate over if stricter standards will harm or benefit student-athletes.

II.
**Argument in Favor of Stricter Academic Requirements for Athletes**

A. Balanced approach to athletics and academics

1. Stricter requirements will ensure the students are not only focused on athletics.

2. Academics provide knowledge and skills crucial for a well-rounded life

B. Will promote better academic outcome

1. Stricter academic requirements have proven to promote greater educational outcomes.

2. Student-athletes will prioritize their study along with their talent

C. Ensure equity and fairness across all student

1. All students will be held to similar standards

2. Prevents special treatment

D. Prepare student-athletes for life after sports

1. For example, NCAA eligibility requirements

2. Encourage student-athletes to pursue careers outside of sport

III.
**Arguments Against Stricter Academic Requirements for Athletes**

A. Limit opportunity for talented athletes

1. Great in sports but struggle in academics

2. Potential for exclusion

B. Disproportionally affect underprivileged students

1. Talented students from low-income backgrounds may encounter barriers to achieving better academics.

2. Increased academic pressure

a. Loss scholarship

b. Higher dropout rate

C. Loss of potential opportunity for future careers and scholarship

1. Many athletes rely on sports scholarships to further their education

2. Strict requirements reduce sports access, limiting career paths for those facing academic challenges.

IV.
**Conclusion**

A. Controversy summary

B. Final thoughts

1. Pros and cons for each argument

2. Recommendation and considerations

November 5, 2026
[Solved] an case study around 1500 words

✓ Verified Academic Solution Available

Executive Solution Overview

you need to finish it in 48 hours, you can see all require in the file – 2 years ago **files (1)** – ## AAS1.docx **## AAS1.docx** | | | | — | — | | **INDIVIDUAL ASSIGNMENT** | | **Student Name** | | | **Student ID** | | | **Tutor’s Name** | | | **Tutorial Time** | | This assignment is an applic…

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Assignment Prompt & Instructions

you need to finish it in 48 hours, you can see all require in the file

– 2 years ago

**files (1)**

– ## AAS1.docx

**## AAS1.docx**

| | |
| — | — |
| **INDIVIDUAL ASSIGNMENT** |
| **Student Name** | |
| **Student ID** | |
| **Tutor’s Name** | |
| **Tutorial Time** | |

This assignment is an application-based assignment that is designed to test your understanding of environmental analysis and marketing segmentation. Please refer to the marking rubrics for more information on how you will be marked.

**Important Notes:**

· Please ensure to add adequate in-text references to all the questions of this assessment-
**please see marking rubrics as this accounts for 10% of your grades.**

Chicago Referencing Guide:
[https://uniskills.library.curtin.edu.au/referencing/chicago17/introduction/](https://uniskills.library.curtin.edu.au/referencing/chicago17/introduction/)

· Each question in PART 2 must have at least 3 different in-text sources (minimum).

· If you are using Grammarly, please ensure it is the Curtin-approved version.

· Other Artificial Intelligence (AI) platforms can only be used as a form of idea generation. The use of AI for text generation may result in
**Academic Misconduct** and significant
**penalties** being imposed by the Student Misconduct team. The responsible usage of Generative-AI platforms accounts for
**10% of your grades** (see rubrics).

You must reference ideas from AI platforms using the guidelines provided in the following link:

[https://uniskills.library.curtin.edu.au/referencing/chicago17/other/#generative-ai](https://uniskills.library.curtin.edu.au/referencing/chicago17/other/).

· You
**cannot** copy and paste texts from any sources- including AI platforms. You must paraphrase:

[https://uniskills.library.curtin.edu.au/assignment/writing/integrating-sources/](https://uniskills.library.curtin.edu.au/assignment/writing/integrating-sources/)

·
**You must complete an Gen-AI declaration form within 24 hours of your submission.**

**Assessment scenario**

· You must answer all the questions of this assessment based on a selected Fashion Brand that has a rating of ‘
**we avoid**’ or ‘
**not good enough**’ on the Good On You website.

[https://goodonyou.eco/](https://goodonyou.eco/)

**Part 1- Brand Selection**

1) What is your selected fashion brand? Provide a brief overview of the brand (75 words). (2 marks)

2) What is the rating of this brand on the Good on You website? How does this rating relate to the United Nations Sustainable Development Goal number 12, which consists of ensuring sustainable consumption and production patterns? Please discuss the measures that this brand can improve to encourage sustainable consumption and production patterns. (8 marks)

UN SDG # 12:
[https://sdgs.un.org/goals/goal12](https://sdgs.un.org/goals/goal12)

Your answer should be approximately 200 words.

**PART 2- Application questions.** You will address this part based on your PART 1 selection.

3- Conduct a SWOT analysis of the selected brand using Table 1. (30 marks)

a. You may utilise a maximum of two pages in Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left). 1.0 Line spacing

b. Please refer to the marking rubric for more information

c. Information in RED may be deleted from your submission

2

2

**Table 1- SWOT analysis**

| | | |
| — | — | — |
| **1. Strengths (select the 3 main strengths) 10 marks** | **Consequences to your selected brand** | **Suggestions (how this BRAND may take advantage of these strengths in its marketing efforts?)** |
| 1) | | |
| 2) | | |
| 3) | | |
| **Weaknesses (select the 3 main weaknesses) 10 marks** | **Consequences to your selected brand** | **Suggestions (how this BRAND may minimise the consequences of these weaknesses?)** |
| 1) | | |
| 2) | | |
| 3) | | |
| **Opportunities (select the 3 main opportunities)** 10 Marks | **Consequences to your selected brand** | **Suggestions (how this BRAND may take advantage of these opportunities to the selected brand?)** |
| 1) | | |
| 2) | | |
| 3) | | |
| **Threats (select the 3 main threats)** 10marks | **Consequences to your selected brand** | **Suggestions (how this BRAND may minimise the implications of these threats in its marketing efforts of the selected brand?)** |
| 1) | | |
| 2) | | |
| 3) | | |

4- Conduct a Segmentation Analysis of your selected brand by completing
**Table 2** and addressing the issues listed below. (20 marks)

• Provide an explicit profile of the primary target market by examining the specific characteristics in each of the broad segmentation variables (geographic, demographic, psychographic and behavioral) that are relevant to your selected brand.

• Explain HOW the characteristics you used to describe the primary target market are relevant to the selected brand

a. You may utilise a maximum of two pages Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left)

b. Please refer to the marking rubrics for more information

c. Information in RED may be deleted from your submission

· Provide a suggested ‘name’ for the identified target segment.

**Suggested name to the proposed segment: ___________________________**

Table 2- Segmentation Analysis

| | | |
| — | — | — |
| | **Segmentation characteristics – they must be all related to the same market segment / primary target market** | **Rationale – How is the selected characteristic relevant to the selected brand?** |
| **Geographic Segmentation** | | |
| **Demographic Segmentation** | | |
| **Psychographic Segmentation** | | |
| **Behavioural Segmentation** | | |

5- Based on the SWOT (question 3) and segmentation (question 4) analyses you conducted, provide three recommendations of important aspects that should be considered in any of the 4ps of the selected brand to
**incorporate practices that align with principles of the UN SDG#12 (sustainable consumption and production patterns).** The proposed suggestions should not be aligned with Greenwashing practices, and they should reflect an honest commitment to improving the brand’s sustainability.

You must explicitly link the recommendations to a particular SWOT element and how the recommendations relate to your identified segment. (30 Marks)

**Recommendation 1 (200 words)**

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

**Recommendation 2 (200 words)**

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

**Recommendation 3 (200 words)**

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

**Reference List**

**## AAS1.docx**

| | |
| — | — |
| **INDIVIDUAL ASSIGNMENT** |
| **Student Name** | |
| **Student ID** | |
| **Tutor’s Name** | |
| **Tutorial Time** | |

This assignment is an application-based assignment that is designed to test your understanding of environmental analysis and marketing segmentation. Please refer to the marking rubrics for more information on how you will be marked.

**Important Notes:**

· Please ensure to add adequate in-text references to all the questions of this assessment-
**please see marking rubrics as this accounts for 10% of your grades.**

Chicago Referencing Guide:
[https://uniskills.library.curtin.edu.au/referencing/chicago17/introduction/](https://uniskills.library.curtin.edu.au/referencing/chicago17/introduction/)

· Each question in PART 2 must have at least 3 different in-text sources (minimum).

· If you are using Grammarly, please ensure it is the Curtin-approved version.

· Other Artificial Intelligence (AI) platforms can only be used as a form of idea generation. The use of AI for text generation may result in
**Academic Misconduct** and significant
**penalties** being imposed by the Student Misconduct team. The responsible usage of Generative-AI platforms accounts for
**10% of your grades** (see rubrics).

You must reference ideas from AI platforms using the guidelines provided in the following link:

[https://uniskills.library.curtin.edu.au/referencing/chicago17/other/#generative-ai](https://uniskills.library.curtin.edu.au/referencing/chicago17/other/).

· You
**cannot** copy and paste texts from any sources- including AI platforms. You must paraphrase:

[https://uniskills.library.curtin.edu.au/assignment/writing/integrating-sources/](https://uniskills.library.curtin.edu.au/assignment/writing/integrating-sources/)

·
**You must complete an Gen-AI declaration form within 24 hours of your submission.**

**Assessment scenario**

· You must answer all the questions of this assessment based on a selected Fashion Brand that has a rating of ‘
**we avoid**’ or ‘
**not good enough**’ on the Good On You website.

[https://goodonyou.eco/](https://goodonyou.eco/)

**Part 1- Brand Selection**

1) What is your selected fashion brand? Provide a brief overview of the brand (75 words). (2 marks)

2) What is the rating of this brand on the Good on You website? How does this rating relate to the United Nations Sustainable Development Goal number 12, which consists of ensuring sustainable consumption and production patterns? Please discuss the measures that this brand can improve to encourage sustainable consumption and production patterns. (8 marks)

UN SDG # 12:
[https://sdgs.un.org/goals/goal12](https://sdgs.un.org/goals/goal12)

Your answer should be approximately 200 words.

**PART 2- Application questions.** You will address this part based on your PART 1 selection.

3- Conduct a SWOT analysis of the selected brand using Table 1. (30 marks)

a. You may utilise a maximum of two pages in Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left). 1.0 Line spacing

b. Please refer to the marking rubric for more information

c. Information in RED may be deleted from your submission

2

2

**Table 1- SWOT analysis**

| | | |
| — | — | — |
| **1. Strengths (select the 3 main strengths) 10 marks** | **Consequences to your selected brand** | **Suggestions (how this BRAND may take advantage of these strengths in its marketing efforts?)** |
| 1) | | |
| 2) | | |
| 3) | | |
| **Weaknesses (select the 3 main weaknesses) 10 marks** | **Consequences to your selected brand** | **Suggestions (how this BRAND may minimise the consequences of these weaknesses?)** |
| 1) | | |
| 2) | | |
| 3) | | |
| **Opportunities (select the 3 main opportunities)** 10 Marks | **Consequences to your selected brand** | **Suggestions (how this BRAND may take advantage of these opportunities to the selected brand?)** |
| 1) | | |
| 2) | | |
| 3) | | |
| **Threats (select the 3 main threats)** 10marks | **Consequences to your selected brand** | **Suggestions (how this BRAND may minimise the implications of these threats in its marketing efforts of the selected brand?)** |
| 1) | | |
| 2) | | |
| 3) | | |

4- Conduct a Segmentation Analysis of your selected brand by completing
**Table 2** and addressing the issues listed below. (20 marks)

• Provide an explicit profile of the primary target market by examining the specific characteristics in each of the broad segmentation variables (geographic, demographic, psychographic and behavioral) that are relevant to your selected brand.

• Explain HOW the characteristics you used to describe the primary target market are relevant to the selected brand

a. You may utilise a maximum of two pages Times New Roman size 12pt (Margin 1.27 Top/bottom/right/left)

b. Please refer to the marking rubrics for more information

c. Information in RED may be deleted from your submission

· Provide a suggested ‘name’ for the identified target segment.

**Suggested name to the proposed segment: ___________________________**

Table 2- Segmentation Analysis

| | | |
| — | — | — |
| | **Segmentation characteristics – they must be all related to the same market segment / primary target market** | **Rationale – How is the selected characteristic relevant to the selected brand?** |
| **Geographic Segmentation** | | |
| **Demographic Segmentation** | | |
| **Psychographic Segmentation** | | |
| **Behavioural Segmentation** | | |

5- Based on the SWOT (question 3) and segmentation (question 4) analyses you conducted, provide three recommendations of important aspects that should be considered in any of the 4ps of the selected brand to
**incorporate practices that align with principles of the UN SDG#12 (sustainable consumption and production patterns).** The proposed suggestions should not be aligned with Greenwashing practices, and they should reflect an honest commitment to improving the brand’s sustainability.

You must explicitly link the recommendations to a particular SWOT element and how the recommendations relate to your identified segment. (30 Marks)

**Recommendation 1 (200 words)**

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

**Recommendation 2 (200 words)**

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

**Recommendation 3 (200 words)**

How does it relate to your SWOT analysis? How does it relate to the target market? How is this recommendation related to any of the 4p’s? Provide details of the provided recommendation.

**Reference List**

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READ THE ATTACHMENT!!! – 2 years ago **files (4)** – ## Description2.docx – ## Description.docx – ## ExperientialLearningIntroPresentation.pdf – ## WoltersKluwer-ProjectSummary.docx **## Description2.docx** **Description** This data-driven project challenges you to develop a marketing analytics fram…

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READ THE ATTACHMENT!!!

– 2 years ago

**files (4)**

– ## Description2.docx

– ## Description.docx

– ## ExperientialLearningIntroPresentation.pdf

– ## WoltersKluwer-ProjectSummary.docx

**## Description2.docx**

**Description**

This data-driven project challenges you to develop a marketing analytics framework for evaluating the effectiveness of Google’s paid and organic search and LinkedIn display advertising in driving PeopleGrove’s User Summit registrations. The focus is on analyzing campaign performance through data insights, keyword research, and predictive modeling to optimize digital marketing efforts.

1. Marketing Analytics Focus: Develop an analytics-driven approach to measure and refine digital marketing efforts across Google and LinkedIn advertising channels.

2. Keyword Research & Data Analysis: Conduct keyword research and competitor analysis to identify high-impact search terms that drive registrations.

3. Campaign Performance Measurement: Define KPI benchmarks and create a reporting structure for real-time performance analysis.

4. Optimization Strategy Development: Use data insights to adjust ad spend, refine audience targeting, and enhance messaging for improved conversion rates.

**Responsibilities**

Keyword & Competitive Research:

· Identify high-value keywords for Google paid and organic search.

· Evaluate search trends and competitor keyword strategies.

Performance Data Analysis:

· Define and track key marketing KPIs such as impressions, CTR, CPA, quality scores, and conversion rates.

· Define how to use Google Analytics, Google Ads, and LinkedIn Campaign Manager to assess traffic patterns and conversion pathways.

Campaign Optimization Recommendations:

· Develop data-backed strategies for improving ad performance, SEO ranking, and audience segmentation.

· Propose A/B testing frameworks for landing pages and ad creatives to maximize conversion rates.

Predictive Insights & ROI Assessment:

· Build forecasting models for expected registration growth based on budget allocation.

· Assess ROI for each channel and recommend budget reallocations for maximum impact.

**## Description.docx**

**Description**

**Project Overview:**

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

**Marketing Analytics Framework:**

1.
**Market Research**

○
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

○
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

2.
**Communication Strategy**

○
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

○
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

3.
**Content Asset Concepts**

○
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

4.
**Metrics & Evaluation**

○
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

○
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

**## ExperientialLearningIntroPresentation.pdf**

WK PMO –
Career
Mapping and
Recruitment
Project

Sarina Huber
Terri Zdrojewski

January 14, 2025

Wolters Kluwer on a page

2

Tagline

When you have to be right

Purpose

Our purpose is to help professionals deliver
deep impact when it matters most

46%
54%

Gender diversity

Serving customers in

180+
countries. Operations in
40+ countries (HQ in
Netherlands)

21,400+
employees worldwide

€5.6
billion revenuesof Fortune 500

companies are served
by Wolters Kluwer

93%

Male Female

2023 Full-Year Results

One portfolio of solutions

3

Tax & Accounting

CCH Axcess
CCH ProSystem fx

CCH Axcess Engagement
CCH Axcess Workflow
CCH AnswerConnect

CCH iFirm
A3 Software

ADDISON
Genya

Twinfield

Health

UpToDate
Medi-Span

Sentri7
Simplifi+

Ovid
Lippincott

Finance & Corporate
Compliance

CT Corporation
ComplianceOne

Expere
eOriginal

GainsKeeper
Lien Solutions

Legal &
Regulatory

VitalLaw
LEX
ONE

Navigator
Schulinck
Passport

TyMetrix 360°
Legisway

Kleos

Corporate
Performance &

Environmental, Social
and Governance

Enablon
CCH Tagetik
TeamMate
OneSumX

Putting our values into action

4

Aim high
and deliver

We’re responsible for
the right results

Focus on
customer
success

Customers are at the center
of everything we do

Make it
Better

We’re committed to continuous
improvement and innovation

Win as
a team

We’re stronger together

• Our team consists of 20+ seasoned Program and
Project Management Professionals assisting
Wolters Kluwer Tax & Accounting in delivering
some of the largest, strategic, high-value
initiatives

• Our PMO supports all North American-facing
Business Units and Functional Support
organizations

• Our PMO team has an average of over 15 years of
experience at Wolters Kluwer, with many team
members exceeding 20 years of industry
experience.

• Our current focus is on attracting early-career
Project Managers and supporting their
professional growth.

Tax & Accounting PMO Overview

5

Career Mapping

6

Define the distinct roles and responsibilities of a Program
Manager, Project Manager, and Project Coordinator while
highlighting the subtle differences between them.

Outline the necessary skills and experience and describe
potential pathways for career progression within these roles.

Consider how these roles and experiences could support an
individual transitioning into a leadership position.

How can we effectively promote our career path progression to
attract top talent, both internally and externally?

A blue circle with a white play button

Description automatically generated

A blue circle with a white letter f in it

Description automatically generated

A blue and white logo

Description automatically generated

A blue circle with white letters on it

Description automatically generated

A blue circle with white x in it

Description automatically generated

Thank you

Q&A

[https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)

[https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)

[https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)

[https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)

[https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)

– Slide 1: WK PMO – Career Mapping and Recruitment Project
– Slide 2: Wolters Kluwer on a page
– Slide 3: One portfolio of solutions
– Slide 4: Putting our values into action
– Slide 5: Tax & Accounting PMO Overview
– Slide 6: Career Mapping
– Slide 7: Thank you

**## WoltersKluwer-ProjectSummary.docx**

Wolters Kluwer – Project Summary

| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

organization.

3. Content Asset Concepts

·
_Visuals_: Infographics on career paths and industry stats.

·
_Promotional Materials_: Digital brochures and targeted social media posts.

4. Metrics & Evaluation

·
_KPIs_: Recommend engagement, reach, and application metrics.

## MS in Marketing with a Marketing Analytics Specialization Track

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

## Marketing Analytics Framework

1.
**Market Research**

·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

## 2. Communication Strategy

·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

## 3. Content Asset Concepts

·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

## 4. Metrics & Evaluation

·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

**## WoltersKluwer-ProjectSummary.docx**

Wolters Kluwer – Project Summary

| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

organization.

3. Content Asset Concepts

·
_Visuals_: Infographics on career paths and industry stats.

·
_Promotional Materials_: Digital brochures and targeted social media posts.

4. Metrics & Evaluation

·
_KPIs_: Recommend engagement, reach, and application metrics.

## MS in Marketing with a Marketing Analytics Specialization Track

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

## Marketing Analytics Framework

1.
**Market Research**

·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

## 2. Communication Strategy

·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

## 3. Content Asset Concepts

·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

## 4. Metrics & Evaluation

·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

**## Description2.docx**

**Description**

This data-driven project challenges you to develop a marketing analytics framework for evaluating the effectiveness of Google’s paid and organic search and LinkedIn display advertising in driving PeopleGrove’s User Summit registrations. The focus is on analyzing campaign performance through data insights, keyword research, and predictive modeling to optimize digital marketing efforts.

1. Marketing Analytics Focus: Develop an analytics-driven approach to measure and refine digital marketing efforts across Google and LinkedIn advertising channels.

2. Keyword Research & Data Analysis: Conduct keyword research and competitor analysis to identify high-impact search terms that drive registrations.

3. Campaign Performance Measurement: Define KPI benchmarks and create a reporting structure for real-time performance analysis.

4. Optimization Strategy Development: Use data insights to adjust ad spend, refine audience targeting, and enhance messaging for improved conversion rates.

**Responsibilities**

Keyword & Competitive Research:

· Identify high-value keywords for Google paid and organic search.

· Evaluate search trends and competitor keyword strategies.

Performance Data Analysis:

· Define and track key marketing KPIs such as impressions, CTR, CPA, quality scores, and conversion rates.

· Define how to use Google Analytics, Google Ads, and LinkedIn Campaign Manager to assess traffic patterns and conversion pathways.

Campaign Optimization Recommendations:

· Develop data-backed strategies for improving ad performance, SEO ranking, and audience segmentation.

· Propose A/B testing frameworks for landing pages and ad creatives to maximize conversion rates.

Predictive Insights & ROI Assessment:

· Build forecasting models for expected registration growth based on budget allocation.

· Assess ROI for each channel and recommend budget reallocations for maximum impact.

**## Description.docx**

**Description**

**Project Overview:**

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

**Marketing Analytics Framework:**

1.
**Market Research**

○
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

○
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

2.
**Communication Strategy**

○
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

○
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

3.
**Content Asset Concepts**

○
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

4.
**Metrics & Evaluation**

○
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

○
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

**## ExperientialLearningIntroPresentation.pdf**

WK PMO –
Career
Mapping and
Recruitment
Project

Sarina Huber
Terri Zdrojewski

January 14, 2025

Wolters Kluwer on a page

2

Tagline

When you have to be right

Purpose

Our purpose is to help professionals deliver
deep impact when it matters most

46%
54%

Gender diversity

Serving customers in

180+
countries. Operations in
40+ countries (HQ in
Netherlands)

21,400+
employees worldwide

€5.6
billion revenuesof Fortune 500

companies are served
by Wolters Kluwer

93%

Male Female

2023 Full-Year Results

One portfolio of solutions

3

Tax & Accounting

CCH Axcess
CCH ProSystem fx

CCH Axcess Engagement
CCH Axcess Workflow
CCH AnswerConnect

CCH iFirm
A3 Software

ADDISON
Genya

Twinfield

Health

UpToDate
Medi-Span

Sentri7
Simplifi+

Ovid
Lippincott

Finance & Corporate
Compliance

CT Corporation
ComplianceOne

Expere
eOriginal

GainsKeeper
Lien Solutions

Legal &
Regulatory

VitalLaw
LEX
ONE

Navigator
Schulinck
Passport

TyMetrix 360°
Legisway

Kleos

Corporate
Performance &

Environmental, Social
and Governance

Enablon
CCH Tagetik
TeamMate
OneSumX

Putting our values into action

4

Aim high
and deliver

We’re responsible for
the right results

Focus on
customer
success

Customers are at the center
of everything we do

Make it
Better

We’re committed to continuous
improvement and innovation

Win as
a team

We’re stronger together

• Our team consists of 20+ seasoned Program and
Project Management Professionals assisting
Wolters Kluwer Tax & Accounting in delivering
some of the largest, strategic, high-value
initiatives

• Our PMO supports all North American-facing
Business Units and Functional Support
organizations

• Our PMO team has an average of over 15 years of
experience at Wolters Kluwer, with many team
members exceeding 20 years of industry
experience.

• Our current focus is on attracting early-career
Project Managers and supporting their
professional growth.

Tax & Accounting PMO Overview

5

Career Mapping

6

Define the distinct roles and responsibilities of a Program
Manager, Project Manager, and Project Coordinator while
highlighting the subtle differences between them.

Outline the necessary skills and experience and describe
potential pathways for career progression within these roles.

Consider how these roles and experiences could support an
individual transitioning into a leadership position.

How can we effectively promote our career path progression to
attract top talent, both internally and externally?

A blue circle with a white play button

Description automatically generated

A blue circle with a white letter f in it

Description automatically generated

A blue and white logo

Description automatically generated

A blue circle with white letters on it

Description automatically generated

A blue circle with white x in it

Description automatically generated

Thank you

Q&A

[https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)

[https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)

[https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)

[https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)

[https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)

– Slide 1: WK PMO – Career Mapping and Recruitment Project
– Slide 2: Wolters Kluwer on a page
– Slide 3: One portfolio of solutions
– Slide 4: Putting our values into action
– Slide 5: Tax & Accounting PMO Overview
– Slide 6: Career Mapping
– Slide 7: Thank you

**## WoltersKluwer-ProjectSummary.docx**

Wolters Kluwer – Project Summary

| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

organization.

3. Content Asset Concepts

·
_Visuals_: Infographics on career paths and industry stats.

·
_Promotional Materials_: Digital brochures and targeted social media posts.

4. Metrics & Evaluation

·
_KPIs_: Recommend engagement, reach, and application metrics.

## MS in Marketing with a Marketing Analytics Specialization Track

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

## Marketing Analytics Framework

1.
**Market Research**

·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

## 2. Communication Strategy

·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

## 3. Content Asset Concepts

·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

## 4. Metrics & Evaluation

·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

**## Description2.docx**

**Description**

This data-driven project challenges you to develop a marketing analytics framework for evaluating the effectiveness of Google’s paid and organic search and LinkedIn display advertising in driving PeopleGrove’s User Summit registrations. The focus is on analyzing campaign performance through data insights, keyword research, and predictive modeling to optimize digital marketing efforts.

1. Marketing Analytics Focus: Develop an analytics-driven approach to measure and refine digital marketing efforts across Google and LinkedIn advertising channels.

2. Keyword Research & Data Analysis: Conduct keyword research and competitor analysis to identify high-impact search terms that drive registrations.

3. Campaign Performance Measurement: Define KPI benchmarks and create a reporting structure for real-time performance analysis.

4. Optimization Strategy Development: Use data insights to adjust ad spend, refine audience targeting, and enhance messaging for improved conversion rates.

**Responsibilities**

Keyword & Competitive Research:

· Identify high-value keywords for Google paid and organic search.

· Evaluate search trends and competitor keyword strategies.

Performance Data Analysis:

· Define and track key marketing KPIs such as impressions, CTR, CPA, quality scores, and conversion rates.

· Define how to use Google Analytics, Google Ads, and LinkedIn Campaign Manager to assess traffic patterns and conversion pathways.

Campaign Optimization Recommendations:

· Develop data-backed strategies for improving ad performance, SEO ranking, and audience segmentation.

· Propose A/B testing frameworks for landing pages and ad creatives to maximize conversion rates.

Predictive Insights & ROI Assessment:

· Build forecasting models for expected registration growth based on budget allocation.

· Assess ROI for each channel and recommend budget reallocations for maximum impact.

**## Description.docx**

**Description**

**Project Overview:**

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

**Marketing Analytics Framework:**

1.
**Market Research**

○
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

○
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

2.
**Communication Strategy**

○
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

○
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

3.
**Content Asset Concepts**

○
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

4.
**Metrics & Evaluation**

○
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

○
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

**## ExperientialLearningIntroPresentation.pdf**

WK PMO –
Career
Mapping and
Recruitment
Project

Sarina Huber
Terri Zdrojewski

January 14, 2025

Wolters Kluwer on a page

2

Tagline

When you have to be right

Purpose

Our purpose is to help professionals deliver
deep impact when it matters most

46%
54%

Gender diversity

Serving customers in

180+
countries. Operations in
40+ countries (HQ in
Netherlands)

21,400+
employees worldwide

€5.6
billion revenuesof Fortune 500

companies are served
by Wolters Kluwer

93%

Male Female

2023 Full-Year Results

One portfolio of solutions

3

Tax & Accounting

CCH Axcess
CCH ProSystem fx

CCH Axcess Engagement
CCH Axcess Workflow
CCH AnswerConnect

CCH iFirm
A3 Software

ADDISON
Genya

Twinfield

Health

UpToDate
Medi-Span

Sentri7
Simplifi+

Ovid
Lippincott

Finance & Corporate
Compliance

CT Corporation
ComplianceOne

Expere
eOriginal

GainsKeeper
Lien Solutions

Legal &
Regulatory

VitalLaw
LEX
ONE

Navigator
Schulinck
Passport

TyMetrix 360°
Legisway

Kleos

Corporate
Performance &

Environmental, Social
and Governance

Enablon
CCH Tagetik
TeamMate
OneSumX

Putting our values into action

4

Aim high
and deliver

We’re responsible for
the right results

Focus on
customer
success

Customers are at the center
of everything we do

Make it
Better

We’re committed to continuous
improvement and innovation

Win as
a team

We’re stronger together

• Our team consists of 20+ seasoned Program and
Project Management Professionals assisting
Wolters Kluwer Tax & Accounting in delivering
some of the largest, strategic, high-value
initiatives

• Our PMO supports all North American-facing
Business Units and Functional Support
organizations

• Our PMO team has an average of over 15 years of
experience at Wolters Kluwer, with many team
members exceeding 20 years of industry
experience.

• Our current focus is on attracting early-career
Project Managers and supporting their
professional growth.

Tax & Accounting PMO Overview

5

Career Mapping

6

Define the distinct roles and responsibilities of a Program
Manager, Project Manager, and Project Coordinator while
highlighting the subtle differences between them.

Outline the necessary skills and experience and describe
potential pathways for career progression within these roles.

Consider how these roles and experiences could support an
individual transitioning into a leadership position.

How can we effectively promote our career path progression to
attract top talent, both internally and externally?

A blue circle with a white play button

Description automatically generated

A blue circle with a white letter f in it

Description automatically generated

A blue and white logo

Description automatically generated

A blue circle with white letters on it

Description automatically generated

A blue circle with white x in it

Description automatically generated

Thank you

Q&A

[https://www.youtube.com/user/WoltersKluwerComms](https://www.youtube.com/user/WoltersKluwerComms)

[https://www.facebook.com/wolterskluwer](https://www.facebook.com/wolterskluwer)

[https://www.instagram.com/_wolterskluwer/](https://www.instagram.com/_wolterskluwer/)

[https://www.linkedin.com/company/wolters-kluwer/](https://www.linkedin.com/company/wolters-kluwer/)

[https://twitter.com/Wolters_Kluwer](https://twitter.com/Wolters_Kluwer)

– Slide 1: WK PMO – Career Mapping and Recruitment Project
– Slide 2: Wolters Kluwer on a page
– Slide 3: One portfolio of solutions
– Slide 4: Putting our values into action
– Slide 5: Tax & Accounting PMO Overview
– Slide 6: Career Mapping
– Slide 7: Thank you

**## WoltersKluwer-ProjectSummary.docx**

Wolters Kluwer – Project Summary

| | | | |
| — | — | — | — |
| **Employer Partner** | Wolters Kluwer | **Designated Employer Lead** | [sarina.huber@wolterskluwer.com](mailto:sarina.huber@wolterskluwer.com) [terri.jackson@wolterskluwer.com](mailto:terri.jackson@wolterskluwer.com) |
| **Company Description** | Wolters Kluwer is a global provider of professional information, software solutions, and services for the healthcare; tax and accounting; governance, risk and compliance; and legal and regulatory sectors. Wolters Kluwer has served professionals for many decades, helping them enhance workflows<br>and make informed decisions. Our expert solutions – a combination of deep domain knowledge with advanced technology and services – deliver better outcomes, analytics, and improved productivity and solve complex problems for our customers. We’re recognized and valued for helping customers<br>realize their potential and deliver impact when it matters most. |
| **Project Description** | **MS in Marketing with a Digital Marketing Specialization Track**<br>The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while delineating the subtle differences between them. It aims to detail the necessary skills and experience, describe potential pathways for career progression within these roles, demonstrate how these roles can support an individual transitioning into a leadership position, and outline strategies to market this information both internally and externally.<br>The research, communication strategy, content asset concepts, and metrics/evaluation are intended to support a hiring effort with plans to hire 5 Program Managers, 5 Project Managers, and 5 Project Coordinators. More background and summary information on these 3 roles will be provided upon project launch. Until this is provided, please use general information available online about these 3 types of jobs.<br>The project will incorporate digital marketing components to effectively position these roles within the job market. This includes conducting market research to identify industry trends and job demand, developing communication strategies to highlight career progression opportunities, and creating ideas for targeted content assets such as infographics, brochures, and social media posts. The project will also explore brand positioning for each role, emphasizing their unique value within an organization, and define metrics to evaluate the impact of marketing efforts in attracting talent and showcasing leadership potential.<br>Report Outline:<br>1. Market Research<br>· <br>_Industry Trends_: Key job market trends and in-demand skills for Program Managers, Project Managers, and Project Coordinators.<br> <br>· <br>_Job Role Overview_: Core responsibilities and career progression paths.<br> <br>2. Communication Strategy<br>· <br>_Messaging Focus_: Career growth, leadership development, and role value.<br> <br>· <br>_Brand Positioning_: Unique contributions of each role within an |

organization.

3. Content Asset Concepts

·
_Visuals_: Infographics on career paths and industry stats.

·
_Promotional Materials_: Digital brochures and targeted social media posts.

4. Metrics & Evaluation

·
_KPIs_: Recommend engagement, reach, and application metrics.

## MS in Marketing with a Marketing Analytics Specialization Track

The objective of this project is to define and communicate the distinct roles and responsibilities of a Program Manager, Project Manager, and Project Coordinator while clarifying the subtle differences between them. The project will detail the necessary skills, experience, and career progression pathways, highlighting how these roles support leadership development. A key focus will be leveraging marketing analytics to inform data-driven strategies for internal and external recruitment efforts.

The research, communication strategy, content asset concepts, and metrics/evaluation will support a hiring effort aimed at filling five positions each for Program Managers, Project Managers, and Project Coordinators. More specific role descriptions will be provided upon project launch; until then, publicly available job information can be referenced.

## Marketing Analytics Framework

1.
**Market Research**

·
_Data-Driven Industry Insights_: Use labor market data to identify job trends, demand, and skill gaps.

·
_Role Benchmarking_: Analyze job descriptions, salary data, and career paths using online databases and recruitment analytics platforms.

## 2. Communication Strategy

·
_Data-Backed Messaging_: Develop targeted messaging based on engagement metrics and sentiment analysis to highlight career growth, leadership development, and role value.

·
_Predictive Analytics_: Use forecasting models to anticipate hiring trends and inform brand positioning strategies.

## 3. Content Asset Concepts

·
_Campaign Optimization_: Design promotional materials with A/B testing, ensuring content resonates with the target audience through real-time performance monitoring.

## 4. Metrics & Evaluation

·
_KPIs and Performance Metrics_: Track engagement, reach, and application rates through dashboards and reporting tools.

·
_Data Integration_: Combine website analytics, applicant tracking system (ATS) metrics, and social media insights to provide a comprehensive view of campaign effectiveness.

November 5, 2026
[Solved] gc

✓ Verified Academic Solution Available

Executive Solution Overview

As a counselor, it is important to be able to identify and demonstrate values, commitments, and professional ethics that influence behaviors toward others. For this assignment, complete the “Counselor Disposition Analysis.” While APA style is not required for the body of this assignment, solid acade…

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Assignment Prompt & Instructions

As a counselor, it is important to be able to identify and demonstrate values, commitments, and professional ethics that influence behaviors toward others. For this assignment, complete the “Counselor Disposition Analysis.”

While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

_This assignment meets the following NASAC Standards:_

_18) Understand diverse racial and ethnic cultures, including their distinct patterns of interpreting reality, world view, adaptation, and communication, and to incorporate the special needs of minority groups and the differently abled into clinical practice._

_19) Understand the importance of self-awareness in one's personal, professional, and cultural life._

_85) Adapt counseling strategies to the individual characteristics of the client, including (but not limited to): disability, gender, sexual orientation, developmental level, acculturation, ethnicity, age, and health status._

_102) Sensitize others to issues of cultural identity, ethnic background, age, and gender role or identity in prevention, treatment, and recovery._

_119) Recognize the importance of individual differences by gaining knowledge about personality, cultures, lifestyles, and other factors influencing client behavior, and applying this knowledge to practice._

_121) Conduct culturally appropriate self-evaluations of professional performance, applying ethical, legal, and professional standards to enhance self-awareness and performance._

– [\
\
PCN-509-RS-T1CounselorDispositionAnalysis.docx](https://www.sweetstudy.com/files/pcn-509-rs-t1counselordispositionanalysis-docx "PCN-509-RS-T1CounselorDispositionAnalysis.docx")

– 2 years ago

November 5, 2026
[Solved] English Homework

✓ Verified Academic Solution Available

Executive Solution Overview

How have your perspectives changed as we complete this course? We have read about lessons learned in managing supply risk and we have content that considers the future direction in SCRM. What steps do you think companies should be taking to become more resilient while also being profitable and compe…

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Assignment Prompt & Instructions

How have your perspectives changed as we complete this course? We have read about lessons learned in managing supply risk and we have content that considers the future direction in SCRM. What steps do you think companies should be taking to become more resilient while also being profitable and competitive in the marketplace?

– 2 years ago

November 5, 2026
[Solved] research

✓ Verified Academic Solution Available

Executive Solution Overview

**Two Suggested Outlines** 1. Introduction 2. Body Paragraphs about literary elements 3. Body Paragraphs about secondary sources 4. Conclusion 5. Works Cited **~Or~** 1. Introduction 2. Body Paragraphs 1. Literary elements 2. Secondary source information 3. Conclusion 4. Works Cited **Considerations…

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Assignment Prompt & Instructions

**Two Suggested Outlines**

1. Introduction
2. Body Paragraphs about literary elements
3. Body Paragraphs about secondary sources
4. Conclusion
5. Works Cited

**~Or~**

1. Introduction
2. Body Paragraphs
1. Literary elements
2. Secondary source information
3. Conclusion
4. Works Cited

**Considerations for Various Body Paragraphs:** An optional **biographical** paragraph about the author, if the information is interesting and relevant. It should do one or more of the following:

– Connect the author’s biography to the context of the story.
– Connect the author’s biography to the setting of the story.
– Connect the author’s biography to the characters in the story.

A **plot summary** paragraph. It should do the following:

– Assume that the audience has read the story. The purpose of the plot summary paragraph is to remind the audience of important details.
– Focus on the key events in the story.
– Identify elements of plot, such as conflict, complication, climax, and conclusion.

Paragraphs about **individual literary** elements should include specific references to the primary source, and possibly to one or more secondary source (the critics and their ideas). Paragraphs about **individual literary critics** may do any of the following:

– Significance of the Title
– Setting
– Point of View and/or Narration
– Characters (could have more than one paragraph, based on different characters)
– Imagery and/or Symbolism (could have more than one paragraph, based on different symbols)
– Tone and/or Atmosphere
– Special Topics (such as witchcraft in "Young Goodman Brown" or the Charles Schmid case or the dedication to Bob Dylan in "Where Are You Going, Where Have You Been?")

Critics with interesting perspectives, including:

– Critics whose ideas align with your own
– Critics with whom you disagree
– Critics who agree with each other
– Critics who disagree with each other
– A gap in the critical conversation (What are the critics NOT discussing and why is it important and/or interesting?)

– 2 years ago

November 5, 2026