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– ## ModuleTwoAssignmentGuidelinesandRubric.html1.zip
**## ModuleTwoAssignmentGuidelinesandRubric.html1.zip**
## Module Two Assignment Guidelines and Rubric.html
## BUS 400 Module Two Assignment Guidelines and Rubric
### Overview
Your concept brief was well-received by senior management, and now it is time to take the next step toward securing approval for your new idea. While having a unique and insightful product or service is an important first step, additional information and steps are required to enable stakeholders to make an informed decision. Creating a project outline will provide a deeper understanding that is needed to evaluate the idea's potential for growth and determine whether to move forward, adjust before proceeding, or revisit the concept altogether.
### Scenario
With approval to move forward, it is now time to dive deeper and focus on the details. Outlining specific details is essential for advancing your idea and ensuring alignment among the company's goals, mission, and vision. Before senior management seriously explores the likelihood of approving your idea for new opportunities and allocating funding, they need to have a better understanding of the key performance indicators (KPIs) and a timeline for this project.
KPIs define success by providing measurable benchmarks to evaluate a project's performance and alignment with organizational objectives. They highlight the initiative's relevance, ensure it addresses genuine business or customer needs, and offer a framework for ongoing assessment and adaptation.
Note: Your work this week will also be used in your upcoming elevator pitch to senior management in Milestone One.
### Directions
Using the Module Two Blue Ocean Strategy Canvas Template linked in the Supporting Materials section below, create an outline that effectively and thoughtfully presents a compelling argument for advancing your concept.
Use GlobalData Explorer and Yahoo Finance, which are linked in the Supporting Materials section. Also, use the company’s investor relations webpage to continue your investigation of the company you selected in Module One. This time, specifically, look at the company’s profile, financials, and SWOT analysis. This assignment helps you develop the ability to speculate based on research.
Using speculative strategies, analyze market opportunities and potential financial benefits. Keep in mind that success is not solely defined by revenue growth; it can also include other valuable outcomes, depending on the context. For example, while for-profit organizations are typically driven by financial growth, nonprofit organizations often prioritize specific outcomes, such as fundraising effectiveness, program impact, volunteer participation, or public awareness. The KPIs you need to consider and address in your outline are listed below.
Specifically, you must address the following rubric criteria:
1. The Intended Customer: Describe the intended customer or customer profile for the new product or service.
2. Opportunities in the Market: Explain the opportunities in the market based on your research.
3. Financial Opportunity: Assess the financial opportunity that the project presents for increasing cash flow and top-line revenue.
1. Can cash flow be positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This eventually leads to profit due to good corporate social responsibility and company image, but it is not immediately profitable.
4. ERRC Framework: Provide detailed responses to each phase of the ERRC Framework to develop a key value proposition that may drive business opportunity for your chosen company.
### What to Submit
Submit your project outline as a Microsoft Word document using the provided Blue Ocean Strategy Template. Sources should be cited according to APA style.
Note: This project outline is a precursor to Milestone One: Elevator Pitch.
### Supporting Materials
The following resources support your work on this assignment:
Website:
[GlobalData Explorer](https://libguides.snhu.edu/globaldataexplorer)
Use this website to help complete this assignment.
Website:
[Yahoo Finance](https://finance.yahoo.com/)
Use this website to help complete this assignment.
Template:
[Module Two Blue Ocean Strategy Canvas Template](https://www.sweetstudy.com/questions/Course%20Documents/BUS%20400%20Module%20Two%20Blue%20Ocean%20Strategy%20Canvas%20Template.docx?isCourseFile=true)
Complete and submit this template for this assignment.
Reading:
[Blue Ocean Strategy ERRC Framework Sample](https://www.sweetstudy.com/questions/Course%20Documents/BUS%20400%20Blue%20Ocean%20Strategy%20ERRC%20Framework%20Sample.pdf?isCourseFile=true)
This document is an example of how a company uses the ERRC framework.
### AI Usage
If you use gen AI tools to support your work on this assignment, be sure to follow
[these AI usage guidelines](https://snhu.ink/StudentGenAIGuide). You must acknowledge your use of these tools in your work. Guidelines on how to cite AI tools can be found in
[this Shapiro Library guide](https://snhu.ink/CitationAndAI).
### Module Two Assignment Rubric
| Criteria | Exceeds Expectations (100%) | Meets Expectations (85%) | Partially Meets Expectations (55%) | Does Not Meet Expectations (0%) | Value |
| — | — | — | — | — | — |
| The Intended Customer | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Describes the intended customer, or customer profile, for the new product/service | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include descriptions lacking in detail or cursory descriptions | Does not attempt criterion | 20 |
| Opportunities in the Market | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains the opportunities in the market based on research | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanations that are lacking in detail or not based on research | Does not attempt criterion | 20 |
| The Financial Opportunity | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Assesses the financial opportunity that the project presents for increasing cash flow and top-line revenue | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include assessments that speak to cash flow or top-line revenue | Does not attempt criterion | 20 |
| ERRC Framework | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Provides detailed responses to each phase of the ERRC Framework to develop a key value proposition that may drive business opportunity for the chosen company | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include clarity, detail, or accuracy of ERRC phases, or appropriateness of key value proposition | Does not attempt criterion | 30 |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |
## Course Documents/BUS 400 Module Two Blue Ocean Strategy Canvas Template.docx
## BUS 400 Module Two Blue Ocean Strategy Canvas Template
Insert your answers in place of the bracketed areas in each part of this template. Remove the brackets before turning in your assignment. Use APA for your in-text citations and references.
**Company Name:** [Insert the company name.]
**Mission Statement:** [Develop a 2- to 3-sentence summary that clearly articulates the mission of your proposed concept, highlighting its purpose, goals, and the value it aims to bring to the business.]
**The Intended Customer**: [Describe the intended customer or customer profile for the new product or service.]
**Opportunities in the Market**: [Explain the opportunities in the market based on your research.]
**Financial Opportunity**: [Assess the financial opportunity that the project presents for increasing cash flow and top-line revenue.]
The
**ERRC Framework** (Eliminate, Reduce, Raise, Create) is a tool to help identify innovative strategies for creating value in a business. When completing the ERRC Framework, focus on how your proposed changes align with customer needs, industry trends, and long-term business goals. Each statement should be specific, actionable, and directly tied to creating value.
### Directions
To identify innovative strategies that may have the ability to drive business opportunities for your chosen company, complete the ERRC Framework by providing 2‒3 clear statements for each section using bullets:
1.
**Eliminate**
**Tip:** Identify aspects of the industry or business model that are no longer needed or add little value to customers.
Think about what your business can stop doing to improve efficiency, reduce costs, or address customer pain points.
[Identify and explain the elements, services, and experiences that are no longer needed.]
2.
**Reduce**
**Tip:** Determine which elements of the business or industry could be minimized to save resources or focus on higher priorities.
Look for areas where efforts or costs can be scaled back without compromising quality or customer satisfaction.
[Identify and explain the elements, services, and experiences to minimize to save resources.]
3.
**Raise**
**Tip:** Consider how to elevate existing offerings or experiences to surpass customer expectations and outperform competitors.
[Identify and explain the elements, services, and experiences that you can expand upon.]
4.
**Create**
**Tip:** Think of new elements, services, or experiences that can be introduced to make the business stand out. Brainstorm innovative ideas that fill gaps in the market or create entirely new demand for your offerings.
[Identify and explain new elements, services, or experiences that your business can offer.]
**Key Value Proposition**
[Summarize the core value proposition.]
### References
[Cite your sources in APA.]
## image1.png
## Course Documents/BUS 400 Blue Ocean Strategy ERRC Framework Sample.pdf
BUS 400 Blue Ocean Strategy ERRC Framework Sample
Company Name: Paws and Pedigrees Breeding Co.
Mission: To identify strategies for creating a unique value proposition that expands business
opportunities in the dog breeding industry.
Blue Ocean Strategy Canvas (ERRC Framework)
1. Eliminate
• Overcrowded Breeding Practices: Remove the perception of overcrowded or unethical
practices by emphasizing small-scale, high-quality breeding with a focus on the dogs’ well-
being.
• Standardized Puppy Packages: Eliminate generic offerings and replace them with tailored
experiences for each customer.
• Eliminate Unnecessary Middlemen: Adjust the supply chain to reduce costs and improve
efficiency.
2. Reduce
• Long Wait Times for Puppy Ownership: Streamline processes for faster adoption without
compromising quality or transparency.
• Overuse of In-Person Showcases: Reduce dependency on traditional in-person puppy
viewings by introducing virtual meet-and-greets and updates.
3. Raise
• Transparency in Breeding: Enhance customer trust with detailed documentation of health
screenings, lineage information, and certifications.
• Customer Support Post-Adoption: Offer lifetime access to expert advice, training resources,
and a supportive owner community.
• Sustainability Practices: Raise eco-friendly practices by using sustainable materials in care
kits and minimizing environmental impact in operations.
4. Create
• Puppy Concierge Experience: Introduce a premium, end-to-end service that includes
personalized care kits, ongoing support, and tailored training resources.
• Educational Programs for Owners: Develop workshops and resources to educate owners on
puppy care, training, and health.
• Community-Building Platform: Create a digital space for dog owners to share experiences,
access expert tips, and celebrate milestones together.
Key Value Proposition
By focusing on ethical breeding practices, personalized customer experiences, and community
engagement, Paws and Pedigrees Breeding Co. moves beyond the competition and creates a new
market space in the dog breeding industry. This approach positions the company as a trusted,
innovative, and customer-centered leader.
– BUS 400 Blue Ocean Strategy ERRC Framework Sample
– Blue Ocean Strategy Canvas (ERRC Framework)
– Key Value Proposition
**## ModuleTwoAssignmentGuidelinesandRubric.html1.zip**
## Module Two Assignment Guidelines and Rubric.html
## BUS 400 Module Two Assignment Guidelines and Rubric
### Overview
Your concept brief was well-received by senior management, and now it is time to take the next step toward securing approval for your new idea. While having a unique and insightful product or service is an important first step, additional information and steps are required to enable stakeholders to make an informed decision. Creating a project outline will provide a deeper understanding that is needed to evaluate the idea's potential for growth and determine whether to move forward, adjust before proceeding, or revisit the concept altogether.
### Scenario
With approval to move forward, it is now time to dive deeper and focus on the details. Outlining specific details is essential for advancing your idea and ensuring alignment among the company's goals, mission, and vision. Before senior management seriously explores the likelihood of approving your idea for new opportunities and allocating funding, they need to have a better understanding of the key performance indicators (KPIs) and a timeline for this project.
KPIs define success by providing measurable benchmarks to evaluate a project's performance and alignment with organizational objectives. They highlight the initiative's relevance, ensure it addresses genuine business or customer needs, and offer a framework for ongoing assessment and adaptation.
Note: Your work this week will also be used in your upcoming elevator pitch to senior management in Milestone One.
### Directions
Using the Module Two Blue Ocean Strategy Canvas Template linked in the Supporting Materials section below, create an outline that effectively and thoughtfully presents a compelling argument for advancing your concept.
Use GlobalData Explorer and Yahoo Finance, which are linked in the Supporting Materials section. Also, use the company’s investor relations webpage to continue your investigation of the company you selected in Module One. This time, specifically, look at the company’s profile, financials, and SWOT analysis. This assignment helps you develop the ability to speculate based on research.
Using speculative strategies, analyze market opportunities and potential financial benefits. Keep in mind that success is not solely defined by revenue growth; it can also include other valuable outcomes, depending on the context. For example, while for-profit organizations are typically driven by financial growth, nonprofit organizations often prioritize specific outcomes, such as fundraising effectiveness, program impact, volunteer participation, or public awareness. The KPIs you need to consider and address in your outline are listed below.
Specifically, you must address the following rubric criteria:
1. The Intended Customer: Describe the intended customer or customer profile for the new product or service.
2. Opportunities in the Market: Explain the opportunities in the market based on your research.
3. Financial Opportunity: Assess the financial opportunity that the project presents for increasing cash flow and top-line revenue.
1. Can cash flow be positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This eventually leads to profit due to good corporate social responsibility and company image, but it is not immediately profitable.
4. ERRC Framework: Provide detailed responses to each phase of the ERRC Framework to develop a key value proposition that may drive business opportunity for your chosen company.
### What to Submit
Submit your project outline as a Microsoft Word document using the provided Blue Ocean Strategy Template. Sources should be cited according to APA style.
Note: This project outline is a precursor to Milestone One: Elevator Pitch.
### Supporting Materials
The following resources support your work on this assignment:
Website:
[GlobalData Explorer](https://libguides.snhu.edu/globaldataexplorer)
Use this website to help complete this assignment.
Website:
[Yahoo Finance](https://finance.yahoo.com/)
Use this website to help complete this assignment.
Template:
[Module Two Blue Ocean Strategy Canvas Template](https://www.sweetstudy.com/questions/Course%20Documents/BUS%20400%20Module%20Two%20Blue%20Ocean%20Strategy%20Canvas%20Template.docx?isCourseFile=true)
Complete and submit this template for this assignment.
Reading:
[Blue Ocean Strategy ERRC Framework Sample](https://www.sweetstudy.com/questions/Course%20Documents/BUS%20400%20Blue%20Ocean%20Strategy%20ERRC%20Framework%20Sample.pdf?isCourseFile=true)
This document is an example of how a company uses the ERRC framework.
### AI Usage
If you use gen AI tools to support your work on this assignment, be sure to follow
[these AI usage guidelines](https://snhu.ink/StudentGenAIGuide). You must acknowledge your use of these tools in your work. Guidelines on how to cite AI tools can be found in
[this Shapiro Library guide](https://snhu.ink/CitationAndAI).
### Module Two Assignment Rubric
| Criteria | Exceeds Expectations (100%) | Meets Expectations (85%) | Partially Meets Expectations (55%) | Does Not Meet Expectations (0%) | Value |
| — | — | — | — | — | — |
| The Intended Customer | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Describes the intended customer, or customer profile, for the new product/service | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include descriptions lacking in detail or cursory descriptions | Does not attempt criterion | 20 |
| Opportunities in the Market | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Explains the opportunities in the market based on research | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include explanations that are lacking in detail or not based on research | Does not attempt criterion | 20 |
| The Financial Opportunity | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Assesses the financial opportunity that the project presents for increasing cash flow and top-line revenue | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include assessments that speak to cash flow or top-line revenue | Does not attempt criterion | 20 |
| ERRC Framework | Exceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner | Provides detailed responses to each phase of the ERRC Framework to develop a key value proposition that may drive business opportunity for the chosen company | Shows progress toward meeting expectations, but with errors or omissions; areas for improvement may include clarity, detail, or accuracy of ERRC phases, or appropriateness of key value proposition | Does not attempt criterion | 30 |
| Clear Communication | Exceeds expectations with an intentional use of language that promotes a thorough understanding | Consistently and effectively communicates in an organized way to a specific audience | Shows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understanding | Shows no evidence of consistent, effective, or organized communication | 5 |
| Citations and Attributions | Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | 5 |
| Total: | 100% |
## Course Documents/BUS 400 Module Two Blue Ocean Strategy Canvas Template.docx
## BUS 400 Module Two Blue Ocean Strategy Canvas Template
Insert your answers in place of the bracketed areas in each part of this template. Remove the brackets before turning in your assignment. Use APA for your in-text citations and references.
**Company Name:** [Insert the company name.]
**Mission Statement:** [Develop a 2- to 3-sentence summary that clearly articulates the mission of your proposed concept, highlighting its purpose, goals, and the value it aims to bring to the business.]
**The Intended Customer**: [Describe the intended customer or customer profile for the new product or service.]
**Opportunities in the Market**: [Explain the opportunities in the market based on your research.]
**Financial Opportunity**: [Assess the financial opportunity that the project presents for increasing cash flow and top-line revenue.]
The
**ERRC Framework** (Eliminate, Reduce, Raise, Create) is a tool to help identify innovative strategies for creating value in a business. When completing the ERRC Framework, focus on how your proposed changes align with customer needs, industry trends, and long-term business goals. Each statement should be specific, actionable, and directly tied to creating value.
### Directions
To identify innovative strategies that may have the ability to drive business opportunities for your chosen company, complete the ERRC Framework by providing 2‒3 clear statements for each section using bullets:
1.
**Eliminate**
**Tip:** Identify aspects of the industry or business model that are no longer needed or add little value to customers.
Think about what your business can stop doing to improve efficiency, reduce costs, or address customer pain points.
[Identify and explain the elements, services, and experiences that are no longer needed.]
2.
**Reduce**
**Tip:** Determine which elements of the business or industry could be minimized to save resources or focus on higher priorities.
Look for areas where efforts or costs can be scaled back without compromising quality or customer satisfaction.
[Identify and explain the elements, services, and experiences to minimize to save resources.]
3.
**Raise**
**Tip:** Consider how to elevate existing offerings or experiences to surpass customer expectations and outperform competitors.
[Identify and explain the elements, services, and experiences that you can expand upon.]
4.
**Create**
**Tip:** Think of new elements, services, or experiences that can be introduced to make the business stand out. Brainstorm innovative ideas that fill gaps in the market or create entirely new demand for your offerings.
[Identify and explain new elements, services, or experiences that your business can offer.]
**Key Value Proposition**
[Summarize the core value proposition.]
### References
[Cite your sources in APA.]
## image1.png
## Course Documents/BUS 400 Blue Ocean Strategy ERRC Framework Sample.pdf
BUS 400 Blue Ocean Strategy ERRC Framework Sample
Company Name: Paws and Pedigrees Breeding Co.
Mission: To identify strategies for creating a unique value proposition that expands business
opportunities in the dog breeding industry.
Blue Ocean Strategy Canvas (ERRC Framework)
1. Eliminate
• Overcrowded Breeding Practices: Remove the perception of overcrowded or unethical
practices by emphasizing small-scale, high-quality breeding with a focus on the dogs’ well-
being.
• Standardized Puppy Packages: Eliminate generic offerings and replace them with tailored
experiences for each customer.
• Eliminate Unnecessary Middlemen: Adjust the supply chain to reduce costs and improve
efficiency.
2. Reduce
• Long Wait Times for Puppy Ownership: Streamline processes for faster adoption without
compromising quality or transparency.
• Overuse of In-Person Showcases: Reduce dependency on traditional in-person puppy
viewings by introducing virtual meet-and-greets and updates.
3. Raise
• Transparency in Breeding: Enhance customer trust with detailed documentation of health
screenings, lineage information, and certifications.
• Customer Support Post-Adoption: Offer lifetime access to expert advice, training resources,
and a supportive owner community.
• Sustainability Practices: Raise eco-friendly practices by using sustainable materials in care
kits and minimizing environmental impact in operations.
4. Create
• Puppy Concierge Experience: Introduce a premium, end-to-end service that includes
personalized care kits, ongoing support, and tailored training resources.
• Educational Programs for Owners: Develop workshops and resources to educate owners on
puppy care, training, and health.
• Community-Building Platform: Create a digital space for dog owners to share experiences,
access expert tips, and celebrate milestones together.
Key Value Proposition
By focusing on ethical breeding practices, personalized customer experiences, and community
engagement, Paws and Pedigrees Breeding Co. moves beyond the competition and creates a new
market space in the dog breeding industry. This approach positions the company as a trusted,
innovative, and customer-centered leader.
– BUS 400 Blue Ocean Strategy ERRC Framework Sample
– Blue Ocean Strategy Canvas (ERRC Framework)
– Key Value Proposition